Presentation of the Wageningen UR, springg, Alterra and 24green on the World of Apps challenge. More information: 24green.com/wurappchallenge

1. The World of Apps Challenge
by Wageningen University,
springg & 24green

2. Welcome!
• Maarten Brouwer
• FB-IT
• Wageningen University & Apps
• Examples

3. Examples
• Campus App
• Forum Available PC App (under construction)

4. Tonight’s Program
• Introduction
• What is an app?
• How to build an app?
• What's your idea?
• World of Apps - Challenge

5. Start!
• Colinda de Beer
Michiel van der Meer – 24green
• Wouter Kerkhof – Springg
Who are you?
Wo ute r Ke rkho f - spring g

6. 24green
• World Wide
• Focus on Horticulture
• Users
• Partners & external data
Co linda de Be e r – 24g re e n

7. Springg
World Wide whole agro sector
10.000 users
•Connect
•Share
•Create
Data + Data = Information
Information = App
Wo ute r Ke rkho f - spring g

8. What is an application?
[An application (or app) is a type of software that
allows you to perform specific tasks.]
[Applications for desktop or laptop computers are
sometimes called desktop applications,]
[and those for mobile devices are called mobile apps.]
Wo ute r Ke rkho f - spring g

9. An app needs to be..
• Simple / easy to use
• Specific
> Task
> User
Wo ute r Ke rkho f - spring g

10. Smartphones in the
Netherlands
Wo ute r Ke rkho f - spring g

11. Agriculture in the Netherlands
Smartphone Tablet
Wo ute r Ke rkho f - spring g

12. Advantages
• Commercialize knowledge
• Marketing
• Efficient management of organization
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13. Inspirational examples
• WhatsApp – Mobile all platforms
300 million global users
• Plant Check – HLB – Mobile all platforms
1.000 global users
• Mijn Kuilen – BLGG – Web app
7.000 Dutch users
• PsychroCalc – 24green – Web app
https://psychrocalc.24green.com
Wo ute r Ke rkho f - spring g

14. Alterra Appdesk
• Alterra is one of the research institutes of Wageningen UR,
with focus on green environment research
• Alterra Geodesk centrally provides topographic en
environmental data for the research projects
• The Appdesk as part of the Geodesk supports the
development of apps with advice, services and education
• You can contact the Appdesk at: geodesk.cgi@wur.nl

15. Ambrosia Alert app
Crowd sourcing Ambrosia plant observations (cause of hay fever)

16. My Place To Be app
Crowd sourcing landscape preferences

17. 24green.com
• Greenbox
• Store
• Apps
Michie lvan de r Me e r – 24g re e n

18. How to build an app
• How can you build an app?
• Data usage:
> Use own formulas
> External data:
24green / Springg data exchange
Michie lvan de r Me e r – 24g re e n

19. Demo building an app
[ClimateView app]
Michie lvan de r Me e r – 24g re e n

20. PITCH: First step to a working app
Michie lvan de r Me e r – 24g re e n
• Make groups (5 persons)
• Discuss different ideas
• Pick the most promising idea and sign up for a
pitch of 90 seconds.
• Max 5 pitches, sign up asap!
Ask for help if you need!
[25 minutes, feel free to grab a coffee]

21.  90 seconds presentation of your idea of an app
 Max 5 Pitches, sign up asap!
Pay attention to:
 the task that is to be supported by the app;
 why is the app usefull for the user?;
 what information resources do you need.

22. World of Apps Challenge
• Track 1: Create your own app
• Track 2: ‘TEDTalk’ your app
• Prizes!
• Important dates
Michie lvan de r Me e r – 24g re e n

23. World of Apps Challenge
Track 1: Create your own app
• Deliver a working app
• Short description
Sign up: 24green.com/wurappchallenge
Michie lvan de r Me e r – 24g re e n

24. World of Apps Challenge
Track 2: “TEDTalk” your app
• Make a presentation about an app you
think is interesting:
> Functionality, Purpose, Target group,
Design, Data usage, Business case
• Powerpoint/video presentation of 8
minutes.
• Email: appchallenge@24green.com
Michie lvan de r Me e r – 24g re e n

25. World of Apps Challenge
Prizes to win
#1: €500,- + tablet
#2: €100,- + tablet
#3: tablet
Michie lvan de r Me e r – 24g re e n

26. World of Apps Challenge
Important dates
Michie lvan de r Me e r – 24g re e n

27. Follow up
• “Pizza" workshop(s)!
Michie lvan de r Me e r – 24g re e n

28. Conclusion
• World of Apps challenge
• Why participate?
• Win prizes!
• Sign up!
appchallenge@24green.com
24green.com/wurappchallenge
Michie lvan de r Me e r – 24g re e n

29. Questions?
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30. Thankyou
&
good luck!