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Better burger
- 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
- 2. Problem and Solution Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 12/4/2013 Andrew Maloney 2
- 3. Bun Nutrition Our Bun Alternative Bun Calories: 260 Fat: 5 g Fat: 2 g Carbohydrates: 45 g 12/4/2013 Calories: 140 Carbohydrates: 27 g Andrew Maloney 3
- 4. Cheese Nutrition Our Cheese • Calories: 125 • Fat: 9 g • Carbohydrates: 1 g 12/4/2013 Alternative Cheese • Calories: 70 • Fat: 4 g • Carbohydrates: 1 g Andrew Maloney 4
- 5. A Better Burger Our Best Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g 12/4/2013 New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g Andrew Maloney 5
Editor's Notes
- Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
- Both buns have sesame seeds.Alternative bun costs 10% less!
- Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
- Better burger has 30% less calories, 30% less fat