Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
Building a Better BurgerMaking our best-selling burger into ahealthier menu choice
Problem and Solution• Problem: health-conscious customersavoid our burgerbecause of thecalories, fat, andcarbohydrates itcontains• Solution: Findalternative componentsfor the burger thathave lesscalories, fat, andcarbohydrates5/2/2013 Name 2
A Better BurgerOur Best Seller• Total Calories: 585• Total Fat: 27 g• Total Carbohydrates: 46 gNew Better Burger• Total Calories: 410• Total Fat: 19g• Total Carbohydrates: 28 g5/2/2013 Name 50 5 10 15 20 25 30Best SellerBetter Burger2719Fat (g)