The document discusses building a healthier burger option by finding alternatives to the standard bun and cheese that contain fewer calories, less fat, and fewer carbohydrates. Testing found an alternative bun with 140 calories, 2g fat, and 27g carbohydrates compared to 260 calories, 5g fat, and 45g carbohydrates in the standard bun. A alternative cheese with 70 calories, 4g fat, and 1g carbohydrates compared to 125 calories, 9g fat, and 1g carbohydrates in the standard cheese. The re-formulated burger has 410 calories, 19g fat, and 28g carbohydrates versus 585 calories, 27g fat, and 46g carbohydrates in the original

1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
Problem: health-conscious
customers avoid our burger
because of the calories, fat,
and carbohydrates it
contains
Solution: Find alternative
components for the burger
that have less
calories, fat, and
carbohydrates
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3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
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4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
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