1. Building a Better Burger
Making our best-selling burger into a healthier menu choice
2. Problem and Solution
Problem: health-
conscious customers
avoid our burger because
of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the
burger that have less
calories, fat, and
carbohydrates
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3. Our Bun
Calories: 260
Fat: 5 g
Carbohydrates:
45 g
Alternative Bun
Calories:
140
Fat: 2 g
Carbohydrates:
27 g
Bun Nutrition
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4. Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
Cheese Nutrition
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5. Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
A Better Burger
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Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates
Both buns have sesame seeds.
Alternative bun costs 10% less!
Both process cheese products are orange.
Alternative cheese has a longer shelf life.
Alternative cheese was preferred in taste test.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
