SlideShare a Scribd company logo
1 of 5
Building a Better Burger
Making our best-selling burger into
a healthier menu choice
Problem and Solution
Problem: health-
conscious customers
avoid our burger because
of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the burger
that have less
calories, fat, and
carbohydrates
5/2/2013 Drew Van Buren 2
Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
5/2/2013 Drew Van Buren 3
Cheese Nutrition
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
5/2/2013 Drew Van Buren 4
A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
5/2/2013 Drew Van Buren 5
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)

More Related Content

What's hot

What's hot (16)

Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burger Better burger
Better burger
 
Better burger
 Better burger Better burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
BETTER BURGER
BETTER BURGERBETTER BURGER
BETTER BURGER
 

Viewers also liked

đề Thi thử đại học tiếng trung 2013
đề Thi thử đại học tiếng trung 2013đề Thi thử đại học tiếng trung 2013
đề Thi thử đại học tiếng trung 2013adminseo
 
2013藝享盃比賽順序(網路公布)
2013藝享盃比賽順序(網路公布)2013藝享盃比賽順序(網路公布)
2013藝享盃比賽順序(網路公布)cello0219
 
Financial statements ppt
Financial statements pptFinancial statements ppt
Financial statements pptpreet kaur
 
Мастер класс по составлению родословной
Мастер класс по составлению родословной Мастер класс по составлению родословной
Мастер класс по составлению родословной Say2rus
 
6th block 4 - climate and variation
6th   block 4 - climate and variation6th   block 4 - climate and variation
6th block 4 - climate and variationMister Valverde
 
Ryan Project Discover Mumbai Booklet
Ryan Project Discover Mumbai BookletRyan Project Discover Mumbai Booklet
Ryan Project Discover Mumbai BookletRyan Fernandez
 
Bab 4 kebijakan fiskal pada masa awal pemerintahan islam
Bab 4 kebijakan fiskal pada masa awal pemerintahan islamBab 4 kebijakan fiskal pada masa awal pemerintahan islam
Bab 4 kebijakan fiskal pada masa awal pemerintahan islamMuhammad Fathan Ali Husaini
 
Bab 3 sistem ekonomi dan fiskal masa kepemimpinan para khalifah
Bab 3 sistem ekonomi dan fiskal masa kepemimpinan para khalifahBab 3 sistem ekonomi dan fiskal masa kepemimpinan para khalifah
Bab 3 sistem ekonomi dan fiskal masa kepemimpinan para khalifahMuhammad Fathan Ali Husaini
 
Bab 5 uang dan kebijakan moneter pada periode awal islam
Bab 5 uang dan kebijakan moneter pada periode awal islamBab 5 uang dan kebijakan moneter pada periode awal islam
Bab 5 uang dan kebijakan moneter pada periode awal islamMuhammad Fathan Ali Husaini
 
Exposición de ajedrez feria de mayo 2013
Exposición de ajedrez feria de mayo 2013Exposición de ajedrez feria de mayo 2013
Exposición de ajedrez feria de mayo 2013perikozarza
 
CHD Vann, CHD Vann Sector 71 Gurgaon, CHD Vann Sohna Road‎, Chd Developers la...
CHD Vann, CHD Vann Sector 71 Gurgaon, CHD Vann Sohna Road‎, Chd Developers la...CHD Vann, CHD Vann Sector 71 Gurgaon, CHD Vann Sohna Road‎, Chd Developers la...
CHD Vann, CHD Vann Sector 71 Gurgaon, CHD Vann Sohna Road‎, Chd Developers la...Aadhar Homes
 
How to analyse historical maps - HT1
How to analyse historical maps - HT1How to analyse historical maps - HT1
How to analyse historical maps - HT1Nathan Bento
 
Potential Opportunities for Common Federal Biometric Services
Potential Opportunities for Common Federal Biometric ServicesPotential Opportunities for Common Federal Biometric Services
Potential Opportunities for Common Federal Biometric ServicesDuane Blackburn
 
Rapport d'activité 2014 Novabuild - une année pour la construction durable en...
Rapport d'activité 2014 Novabuild - une année pour la construction durable en...Rapport d'activité 2014 Novabuild - une année pour la construction durable en...
Rapport d'activité 2014 Novabuild - une année pour la construction durable en...Novabuild
 
Интернет. Что работает, что нет
Интернет. Что работает, что нетИнтернет. Что работает, что нет
Интернет. Что работает, что нетTraffic Isobar
 
Los salmos
Los salmosLos salmos
Los salmoskareduf
 
Plano cartesiano 1era.parte jr_mat131
Plano cartesiano 1era.parte jr_mat131Plano cartesiano 1era.parte jr_mat131
Plano cartesiano 1era.parte jr_mat131UNAPEC
 

Viewers also liked (20)

Insights
Insights Insights
Insights
 
đề Thi thử đại học tiếng trung 2013
đề Thi thử đại học tiếng trung 2013đề Thi thử đại học tiếng trung 2013
đề Thi thử đại học tiếng trung 2013
 
2013藝享盃比賽順序(網路公布)
2013藝享盃比賽順序(網路公布)2013藝享盃比賽順序(網路公布)
2013藝享盃比賽順序(網路公布)
 
Financial statements ppt
Financial statements pptFinancial statements ppt
Financial statements ppt
 
Hoja de vida (1)
Hoja de vida (1)Hoja de vida (1)
Hoja de vida (1)
 
Мастер класс по составлению родословной
Мастер класс по составлению родословной Мастер класс по составлению родословной
Мастер класс по составлению родословной
 
6th block 4 - climate and variation
6th   block 4 - climate and variation6th   block 4 - climate and variation
6th block 4 - climate and variation
 
Ryan Project Discover Mumbai Booklet
Ryan Project Discover Mumbai BookletRyan Project Discover Mumbai Booklet
Ryan Project Discover Mumbai Booklet
 
Bab 4 kebijakan fiskal pada masa awal pemerintahan islam
Bab 4 kebijakan fiskal pada masa awal pemerintahan islamBab 4 kebijakan fiskal pada masa awal pemerintahan islam
Bab 4 kebijakan fiskal pada masa awal pemerintahan islam
 
Bab 3 sistem ekonomi dan fiskal masa kepemimpinan para khalifah
Bab 3 sistem ekonomi dan fiskal masa kepemimpinan para khalifahBab 3 sistem ekonomi dan fiskal masa kepemimpinan para khalifah
Bab 3 sistem ekonomi dan fiskal masa kepemimpinan para khalifah
 
Guía de la muestra. 22 años compartiendo lecturas
Guía de la muestra. 22 años compartiendo lecturasGuía de la muestra. 22 años compartiendo lecturas
Guía de la muestra. 22 años compartiendo lecturas
 
Bab 5 uang dan kebijakan moneter pada periode awal islam
Bab 5 uang dan kebijakan moneter pada periode awal islamBab 5 uang dan kebijakan moneter pada periode awal islam
Bab 5 uang dan kebijakan moneter pada periode awal islam
 
Exposición de ajedrez feria de mayo 2013
Exposición de ajedrez feria de mayo 2013Exposición de ajedrez feria de mayo 2013
Exposición de ajedrez feria de mayo 2013
 
CHD Vann, CHD Vann Sector 71 Gurgaon, CHD Vann Sohna Road‎, Chd Developers la...
CHD Vann, CHD Vann Sector 71 Gurgaon, CHD Vann Sohna Road‎, Chd Developers la...CHD Vann, CHD Vann Sector 71 Gurgaon, CHD Vann Sohna Road‎, Chd Developers la...
CHD Vann, CHD Vann Sector 71 Gurgaon, CHD Vann Sohna Road‎, Chd Developers la...
 
How to analyse historical maps - HT1
How to analyse historical maps - HT1How to analyse historical maps - HT1
How to analyse historical maps - HT1
 
Potential Opportunities for Common Federal Biometric Services
Potential Opportunities for Common Federal Biometric ServicesPotential Opportunities for Common Federal Biometric Services
Potential Opportunities for Common Federal Biometric Services
 
Rapport d'activité 2014 Novabuild - une année pour la construction durable en...
Rapport d'activité 2014 Novabuild - une année pour la construction durable en...Rapport d'activité 2014 Novabuild - une année pour la construction durable en...
Rapport d'activité 2014 Novabuild - une année pour la construction durable en...
 
Интернет. Что работает, что нет
Интернет. Что работает, что нетИнтернет. Что работает, что нет
Интернет. Что работает, что нет
 
Los salmos
Los salmosLos salmos
Los salmos
 
Plano cartesiano 1era.parte jr_mat131
Plano cartesiano 1era.parte jr_mat131Plano cartesiano 1era.parte jr_mat131
Plano cartesiano 1era.parte jr_mat131
 

Similar to Better burger

Better burger
Better burgerBetter burger
Better burgerCompApp16
 
Better burger
Better burgerBetter burger
Better burgerbschaaf
 
Better Burger
Better BurgerBetter Burger
Better Burgerb00mb00ms
 
Better burger
Better burgerBetter burger
Better burgerlpotter4
 
Better Burger
Better Burger Better Burger
Better Burger ekkamp
 
Better burger
Better burgerBetter burger
Better burgerstevekamp
 
Better burger
Better burgerBetter burger
Better burgershanell_
 
Better burger
Better burgerBetter burger
Better burger13_Noah
 
Kutschke Better burger
Kutschke Better burgerKutschke Better burger
Kutschke Better burgerjkooch
 

Similar to Better burger (18)

Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better Burger
Better BurgerBetter Burger
Better Burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better Burger
Better Burger Better Burger
Better Burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Kutschke Better burger
Kutschke Better burgerKutschke Better burger
Kutschke Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better Burger
Better BurgerBetter Burger
Better Burger
 
Better burger
Better burgerBetter burger
Better burger
 

Better burger

  • 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
  • 2. Problem and Solution Problem: health- conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 5/2/2013 Drew Van Buren 2
  • 3. Bun Nutrition Our Bun • Calories: 260 • Fat: 5 g • Carbohydrates: 45 g Alternative Bun • Calories: 140 • Fat: 2 g • Carbohydrates: 27 g 5/2/2013 Drew Van Buren 3
  • 4. Cheese Nutrition Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g 5/2/2013 Drew Van Buren 4
  • 5. A Better Burger Our Best Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g 5/2/2013 Drew Van Buren 5 0 5 10 15 20 25 30 Best Seller Better Burger 27 19 Fat (g)

Editor's Notes

  1. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  2. Both buns have sesame seeds.Alternative bun costs 10 % less!
  3. Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
  4. Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.