The document discusses building a healthier burger option by finding alternatives to the standard bun and cheese that have fewer calories, less fat, and fewer carbohydrates. It analyzes the nutrition of the current bun and cheese and proposed alternatives, finding the alternative bun has 140 calories and 2g of fat compared to 260 calories and 5g of fat in the standard bun. Similarly, the alternative cheese has 70 calories and 4g of fat versus 125 calories and 9g of fat. Combining the alternative ingredients results in a new better burger with 410 calories, 19g of fat, and 28g of carbohydrates rather than 585 calories, 27g of fat, and 46g of carbohydrates as in the standard best seller
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem: health-
conscious customers
avoid our burger because
of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the burger
that have less
calories, fat, and
carbohydrates
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3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
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4. Cheese Nutrition
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
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0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10 % less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.