Falguni Nayar founded Nykaa in 2012 after a career in investment banking. Nykaa is an Indian e-commerce company that specializes in beauty, wellness, and fashion products. It began as an online retailer but has since expanded to include both online and offline stores. Nykaa offers over 1,500 brands across categories like cosmetics, skincare, and fragrances, and serves over 1.5 million customers per month in India.

1. PRESENTATION ON
YOUR BEAUTY. OUR PASSION
BY
SANKARIDEVI B
I MBA -A

2. ABOUT THE
FOUNDER
 Falguni Nayar was born on 19 February 1963 in Mumbai.
 She is a graduate in B.Com from Sydenham College of
Commerce and Economics and a postgraduate from Indian
Institute of Management (IIM),Ahmedabad.
 In 1993, Nayar joined the Kotak Mahindra Group and
initially she was the head of the Mergers and Acquisitions
(M&A) Team.
 In 2005 , She was appointed as Investment Banking unit
and director of Kotak Securities.
 She is one of the Self-Made Female Indian Billionaires.

3. HISTORY OF NYKAA
 Falguni Nayar, a former managing director at Kotak
Mahindra Capital Company, founded Nykaa in 2012.
 The brand name Nykaa is derived from
the Sanskrit word nayaka, meaning ‘one in the
spotlight’.
 Nykaa is preferred destination for online beauty and
wellness products in India.
 In 2015, the company expanded from online-only to an
omnichannel model and began selling fashion
products.

4. SUCCESS STORY OF NYKAA
 Nykaa is an India based brand that specializes in multi-beauty and personal care products.
 It had been originally established as a sole e-commerce medium until it later began setting up
various retail outlets in many metropolitan cities across the nation.
 The brands specializes in facilitating an extensive collection of cosmetics, skincare, haircare,
fragrances, bath and body, luxury as well as wellness products for both women and men.
 The platform facilitates suitably prepared and priced branded products, claiming to receive more
than 1.5 million per month across India.

5. PRODUCTS AND SERVICES
 Nykaa follows an inventory-based model with warehouses in Mumbai, New Delhi and Bangalore.
 In addition to its primary e-commerce business, it has an offline presence via 68 brick-and-mortar
stores across the country. It claims to have over 3 lakh products across 1,500 brands.
 It has two offline store formats called Nykaa Luxe and Nykaa On Trend.
 The Luxe format features Indian and international luxury beauty brands along with Nykaa
Beauty, the in-house collection of beauty products.
 In 2015, Nykaa launched its collection of in-house beauty products.
 In March 2016, it introduced private labeled products in the bath and body care category.

6. LEADERSHIP TEAM
ADWAITA NAYAR
FALGUNI NAYAR ANCHIT NAYAR
Founder of
Nykaa
CEO of Nykaa
Fashion
CEO of Nykaa E-
Retail

7. Vision
Bring inspiration and joy to
people, everywhere, everyday.
Mission
To create a world where our
consumers have access to a finely
curated, authentic assortment of
products and services that delight
and elevate the human spirit.

8. VALUES OF NYKAA