To celebrate the spirit of loving yourself Nykaa Fashion, the e-commerce platform, introduces the #comfortableinyourownskin campaign.

1. SUBJECT: DIGITAL
MARKETING
TOPIC:- CAMAPAIGN FOR NYKAA

4.  Nykaa is an Indian e-commerce company,
founded by Falguni Nayar in 2012 and
headquartered in Mumbai. It
sells beauty, wellness and fashion products
across websites, mobile apps and 100+ offline
stores. In 2020, it became the first
Indian unicorn startup headed by a woman.

5.  To celebrate the spirit of loving yourself Nykaa Fashion,
the e-commerce platform, introduces the
#comfortableinyourownskin campaign.
 The campaign aims to usher in the selflove & body
positivity spirit to be comfortable & to love whatever we
wear. Then be it glam make up or fab Fashion. Fashion
has no definition, Nykaa through this campaign celebrates
being yourself as the true spirit of being
#comfortableinyourownskin. It also celebrates the pride
month.
 It will be a month long campaign.

6.  The main customers of the company are upper-
middle-class society and mainly women. It also
caters to the beauty and wellness needs of men.
Mostly the customers of Nykaa are in the age group
of 18-50 years. Modern women are targeted by the
company that is required to look groomed.
 However, for this campaign, since the campaign
celebrates being you! The target audience shall
include all age groups above 16+ age. It shall also
include both the genders and also the LGBTQ+
community.

8.  The camapaign #comfortableinyourownskin,
will be promoted via
 Extensive social media trends and paid
advertisements.
 Ad film series ( TV, YOUTUBE )
 Campaign Brand ambassador – Bhumi
pednekar.
 Google Adwords – only youtube
advertisements.

9.  INSTAGRAM:
 Make reels using the campaign #tag and tag Nykaa
official INSTAGRAM ID and Bhumi Pednekar. The reel
should portray people flaunting fashion or makeup from
Nykaa defining their own meaning of being comfortable
in their own skin and being themselves!
 The best concept and the most popular reel will get a
chance to walk the red carpet at NFBA and win
exclusive Nykaa products and merchandise vouchers.

10.  FACEBOOK:-
 Make reels using the campaign #tag and tag Nykaa official
Facebook page and Bhumi Pednekar . The reel should
portray people flaunting fashion or makeup from Nykaa
defining their own meaning of being comfortable in their
own skin and being themselves!
 The best concept and the most popular reel will get a
chance to walk the red carpet at NFBA and win exclusive
Nykaa products and merchandise vouchers.

11.  YOUTUBE:-
 Make Youtube Shorts using the campaign #tag and also
#nykaafashion. The short should portray people flaunting
fashion or makeup from Nykaa defining their own meaning
of being comfortable in their own skin and being
themselves!
 The best concept and the most popular shorts will get a
chance to walk the red carpet at NFBA and win exclusive
Nykaa products and merchandise vouchers.

12.  A 3 ad film series starring Bhumi Pednekar
as the face of comfortableinyourownskin
camapign.
 Ad concepts will include how every character
has his, her or their own meaning of fashion
and comfort.

13.  YOUTUBE ADVERTISEMENT (the ad film
which will be created for the campaign)
 SKIPABLE ADVERTISEMNET
 TOTAL BUDGET :- Rs 25,000
 Max cpc – Rs 500.

14.  PRODUCT SALE INCREASES, DUE TO THE
SALE WEEK OFFERS
 EXTENSIVE SOCIAL MEDIA REACH SHOULD
BE ACHIEVED
 PRIDE MONTH BEING CELEBRATED.
 MORE BRAND AWARENESS AND
POPULARITY!