We bring you some leading names of India's most popular homegrown brands and companies. Spanning across fields such as design, e-commerce and handicraft, the fascinating stories of these entrepreneurs should encourage more women to explore the entrepreneurial route of success.

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Know The Women Behind Prominent
Homegrown Brands
We bring you some leading names of India's most popular homegrown brands
and companies. Spanning across fields such as design, e-commerce and
handicraft, the fascinating stories of these entrepreneurs should encourage
more women to explore the entrepreneurial route of success.
1. Radhika Aggarwal, co-founder, ShopClues
She is the Co-founder and CMO of ShopClues, a leading marketplace that
connects buyers and sellers online. She has studied MBA from Washington
University in St.Louis and a post graduate degree in Advertising and Public
Relations. Prior to that, she worked with Nordstrom, Seattle and Goldman
Sachs, USA. She has a remarkable 14 years marketing experience and has been
one of the driving forces behind ShopClues success.

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2. Richa Kar, founder, Zivame
Richa is the founder of online lingerie store Zivame, she grew up in Jamshedpur
and completed her engineering from BITS Pilani (2002) and after having worked
briefly in the IT industry she acquired Masters’ degree from Narsee Monji
Institute of Management Studies in 2007, and worked with a retailer and global
technology company before starting Zivame.com.
Zivame is probably the first in the online lingerie space in India and has played
a role in educating women across the country about intimate wear and shaping
consumer behaviour.
3. Shradha Sharma, founder and chief editor, YourStory
Aspiring Women Entrepreneurs really look up to her. Shradha is the Founder
and Chief Editor of YourStory, a website dedicated to entrepreneurs and
startups. She hails from Patna and holds degrees from St.Stephens College,
Delhi and MICA, Ahmedabad. She has also worked with Times of India and
CNBC TV18. She was selected among the 500 LinkedIn influencers across the
world and awarded with the L’Oreal Paris Femina Award for Online Influence in
2015.
4. Suchi Mukherjee, founder and CEO, Limeroad
When Suchi Mukherjee returned to India in 2011 after living abroad for several
years, she was determined to create a global brand from India. But it wasn't
easy. "When I came back to India, after 17 years and leadership roles at Skype,
Gumtree and Ebay to start LimeRoad," says Mukherjee, "I had people tell me
that being a woman, and trying to set up a new firm was too ambitious, and I
that I should give up the dream." Mukherjee went ahead and founded Limeroad,
a fashion portal that uses social discovery to stand out from competitors, with
features such as personalized stylist recommendations and scrapbooking to
customize looks. "My aim was to create a digital age equivalent of the 16th-

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century Grand Trunk Road, a highway that changed the face of trade in the
Indian subcontinent," Mukherjee says.
5. Falguni Nayar, founder, Nykaa
After a long stint as an investment banker, Falguni Nayar founded Nykaa.com in
2013 as an online one-stop-shop for beauty products from Indian and
international brands. "I saw a gap in the market. In an emerging category like
beauty, I wanted to be able to reach out to the whole of India with a choice that
was not experienced by consumers before," Nayar says. "Today, our extensive
offering along with our engaging content remains our strength." Nykaa.com
currently gets over 10 million visitors a month and also launched its own beauty
products in 2015.
6. Anita Lal, founder, Good Earth
When she started Good Earth in 1996, Anita Lal had little training or experience
and no business plan. Yet Lal, who calls herself an accidental entrepreneur,
became a design pioneer as of sorts. "I was always inspired by India and the
immense potential in its existing crafts industry and rich heritage," says Lal, a
studio potter by training. "Right from Good Earth's inception, we wanted people
to be proud of owning a luxurious item that had a distinct Indian design
expression." Over the years, Good Earth has made a name for itself by bridging
the gap between craft and design, and combining luxury and sustainability
through a distinctive philosophy based on research.
Conclusion
India has its own pool of fearless and talent women entrepreneurs who’ve made
a mark for themselves in India as well as overseas. They've embraced
entrepreneurship and established their own venture. This is an ever-growing
list, brimming with women Entrepreneurs who have shown unparalleled

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enthusiasm and dedication towards their work. These are the very names to
reckon defining rise of Women Entrepreneurship in India.