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1. Your Beauty Our Passion
Siddiqui Rahima Naaz
Roll no. 121
Class : M-Com
Sub: Research Mythology

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 Nykaa is an Indian e-commerce
company that allows users to shop for
cosmetics,fragrances,skin and hair
care products for women and men.
 It is largest Omni-Channel beauty
destination.
 It has over 850+ curated brands and
35000 products.
 Nykaa is headquartered in Mumbai ,
Maharashtra.
 Falguni Nayar is the Founder and
CEO of Nykaa.

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more to its target customers .
 “To bring the best choices of offer, to help the
customers make the right selection for all their
beauty needs at every step of their way”.
 Nykaa's vision and mission is to inspire and enable
each person to thrive in their own uniqueness by
creating a community and being a trusted source of
information and products to cater to every lifestyle
need, by giving choice, inspiration, and
convenience to diverse consumers.
 The company does not sell its products; instead,
it focuses on offering consumable content such
as beauty, personal care tips, cosmetic hacks, and

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 Nykaa makes use of all the digital
platforms to reach its target audience,
including content marketing, influencer
marketing, social media, email
marketing, and many other SEO
techniques that keep them on top of all
cosmetics-related google searches.
 Nykaa produces blogs on beauty,
cosmetics, and personal care on its own
site, “Nykaa beauty book.
 Content maíketing is one of Nykaa’s
most effective techniques foí attíacting
customeís

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6.  Sales of different brand of cosmetic
products are uniformly distributed i.e there
is no significant difference in the sales of
different cosmetic products brands.
 There is no significant difference among the
consumers of cosmetic products on the
factors like age, marital status and income
etc. .
 Different factors which are important in the
purchase decision of cosmetic products do
not differ significantly.
 There is no significant difference in the
ranking of different cosmetic product brands
by consumers.
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8. THANK YOU!
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