2. This particular song probably was the
single that lead The Weekend to his world
wide fame, which is interesting as this song
is about him becoming famous. The video
begins with him sing his song in a club in
front of a small crowd. The reaction from
people in the club ranges from intense
indifference to annoyed boredom.
The same character form his other video
shows up again (the same person that is
believed to represent the devil) to watch
The Weekend perform. He sees that
people are not enjoying The Weekends
music, but he has to power to make all of
that change.
3. The ‘Devil’ then throws his lighter
at The Weekend, who literally
catches fire immediately after,
everybody in the club gets up on
their feet and start dancing. This
could be a metaphor for people
who “blow up” in the music
industry. At first, you work hard,
but you get no recognition. Then if
you’re chosen by the elite, they
set you on fire, meaning that they
get you working with the right
people and put you in the
spotlight. Immediately after, the
masses follow suit and start
dancing to the hit that is playing
on the radio. Notice that in the
video when people got on their
feet, the song didn't’t change. It is
the same song they were hating
seconds before.
4. Why do they love it now? I believe it is because The Weekend turned into a star
celebrity and that is what turns people who are interested in the mass culture on.
While the song appears to be about a foul relationship, but also appear to be mainly
about a drug at the same time, most likely cocaine which is known to numb
someone's face.
When The Weekend says “And I know she’ll be the death of me, at least we’ll both be
numb. And she’ll always get the best of me, the worst is yet to come. But at least we’ll
both be beautiful and stay forever young. This I know, yeah this I know.” could be
describing the foul relationship with the music industry.
5. Being on fire might be good for The
Weekend’s career, but there is one attribute
we need to remember about fire, it
consumes what it burns. By representing The
Weekend’s career blowing up as him
catching fire, the video also represents the
brief and destructive nature of fame.
At the end of the video, we see The
Weekend walking off stage and outside of
the club and he is still on fire. Unfortunately,
the fire ignited by the devil does not only
burn on stage, it burns all the time. In other
words, being a famous performer takes up
your entire life.