Created by Sagar S T during an internship by Prof.Sameer Mathur, IIM-Lucknow

2. PRODUCT DIFFERENCIATION:
1. FORM:
many products can be differentiated in the form of size, shape or the
physical structure of the product

3. PRODUCT DIFFERENCIATION:
2. Features:
products can be offered with varying function that supplement
the same function

4. PRODUCT DIFFERENCIATION:
3. customization:
marketers can differentiate their products by customizing them
for different users
example: mass communication

5. PRODUCT DIFFERENCIATION:
4. Performance quality:
level at which product’s primary features operates

6. PRODUCT DIFFERENCIATION:
5. Conformance quality:
ensuring that product is at highest grade

7. PRODUCT DIFFERENCIATION:
6. durability:
measure of the product’s operating life

8. PRODUCT DIFFERENCIATION:
7. reliability:
it is a measure of probability that a product will not fail within a
specified period of time

9. PRODUCT DIFFERENCIATION:
8. reparability:
measure of how easily a product can be fixed

10. PRODUCT DIFFERENCIATION:
9. style:
describes the product’s look and feel to the buyer

12. Service DIFFERENCIATION:
1. Ordering Ease :
it Refers to how easy it is for the customer to place an order with the
company

13. Service DIFFERENCIATION:
2. Delivery :
It Refers to how well the service is delivered to the customer covering
speed, accuracy

14. Service DIFFERENCIATION:
3. Installation :
Refers to the work done to make a product operational in its planned
location

15. Service DIFFERENCIATION:
4. Customer training :
Refers to how the customer’s employees are trained to use the equipment

16. Service DIFFERENCIATION:
5. Customer Consulting :
Refers to data, information systems and advice services that the seller

17. Service DIFFERENCIATION:
6. Repair :
it describes the service program for helping customers keep purchased
products in good working orders

18. recap:
PRODUCT
DIFFERENCIATION
FORM
FEATURES
CUSTOMISATION
PERFORMANCE
QUALITY
CONFORMANCE
QUALITY
DURAABILITY
RELIABILITY
STYLE

19. recap:
SERVICE
DIFFERENTIATION
ORDERING
EASE
DELIVERY
INSTALLATION
CUSTOMER
TRAINING
CONSTUMER
CONSULTING
REPAIR

20. CREDITS:

22. Created by:
sagar s t
s.i.t, tumkur
during an
internship by
prof. Sameer mathur
iim, lucknow