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MANAGING
Retailer
Wholesaler
CHAPTER 15-
PRIVATE LABELS
WHY?UNBRANDED PRIVATE LABEL
NO SHELF SLOT FEES
PRIVATE
LABELS
HIGHER
PROFITS
PRIVATE LABELS
MANUFACTURING
PRIVATE
LABELS
FIGHT SELECTIVELY
Private label
Manufacture
PARTNER EFFECTIVELY
INNOVATE
NEW
PRODUCTS
SUCCESS FOR
PRIVATE LABELS
RAN $100 MILLION INTEGRATED
COMMUNICATION PROGRAM
BUILT BETTER QUALITY PRODUCTS

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