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Decisions companies face in managing channels

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Sameer Mathur
Sameer Mathur

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Marketing
1 of 15
Presentation Title Company Information
Channel Management Decisions
Modifying channel Design and arrangements • Necessary during channel Evolution(new firm)
Channel modification Decisions • A producer must periodically review and modify its channel design and arrangements • Adding or dropping a channel needs an incremental analysis
Global channel considerations • Global expansion of the brand and reaching out to the customers depends only on the channel Design through which the firm is operating
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Decisions companies face in managing channels