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What are the pros and cons of database marketing?

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Sameer Mathur
Sameer Mathur

Customer relationship management often requires building a customer database and data mining to detect trends, segments, and individual needs. A number of significant risks also exist, so marketers must proceed thoughtfully.

Marketing
1 of 15
CREATING CUSTOMER VALUE AND CUSTOMER RELATIONSHIPS
What are the pros and the cons of database mining ?
Identifying the PROSPECTS
Deciding which customers should receive a particular offer
Deepens the
Reactivate the customer purchases
Avoiding serious customer mistakes
Sometimes situations are just not conducive to the database management
Requires a large and well placed investment
Every employee is not customer oriented
Not all customers want a relationship with the company
Sometimes assumptions behind CRM may get wrong
THANK YOU Jaannasheen Singh IIT(BHU) Varanasi

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