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What are prros and cons of database marketing
1.
What are the
Pros & cons of Database Marketing?
2.
Customer Database is
the precious information
3.
4.
Helpful in Identifying
prospects
5.
To decide which
offer best suits which CUSTOMER
6.
To deepen the
LOYALITY of customer
7.
To Reactivate the
customer purchases
8.
To avoid mistakes
of the customers
9.
10.
NOT useful at
every situation
11.
Too COSTLY!!
12.
Every one is
might not be customer oriented!!
13.
NOT every customer
wants relationship with the company
14.
Sometimes CRM assumptions
may FAIL
15.
These slides were
Created by V.Sushmitha Reddy, IIITD&M Kancheepuram, during an internship by prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com
Download now