Customer Experience Management on a Shoestring Budget

3,818 views

Published on

Improve Customer Experience by re-channeling resources. Great tips for an economic downturn.

See http://ClearActionCX.com

Published in: Business, Technology
4 Comments
14 Likes
Statistics
Notes
  • Hello, know my CRM presentation: http://www.slideshare.net/bernardes/crm2-2143860

    My others presentations in:
    http://www.slideshare.net/bernardes/presentations

    André Luiz Bernardes
    A&A - WORK, DON´T PLAY!
    http://al-bernardes.sites.uol.com.br/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Why not Tweet? Post on Facebook? Embed in a blog? StumbleUpon? Reddit? Add to your Delicious or Yahoo!Bookmarks or GoogleBookmarks? Fave it! Introduce me to your boss or customer experience-related colleague?

    Please note that my presentations are protected by Creative Commons License (see http://creativecommons.org/licenses/by-nc-nd/3.0/us/), which lets you know you can share them with others as long as you do not alter it in any way, nor use it for commercial purposes.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you really enjoy this presentation, please mark it as a Favorite, and feel free to Share it and/or Ask a Question!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sign-up for ClearAction newsletter! http://eepurl.com/bf16
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
3,818
On SlideShare
0
From Embeds
0
Number of Embeds
377
Actions
Shares
0
Downloads
56
Comments
4
Likes
14
Embeds 0
No embeds

No notes for slide
  • <number><number><number><number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • Customer Experience Management on a Shoestring Budget

    1. 1. www.ClearActionCX.com Customer Experience Management On a Shoestring Budget
    2. 2. Embrace Slowdown as Opportunity Economic Downturn Opportunity to Strengthen Innovation & Business Processes Sustainable Market Leadership © Copyright ClearAction LLC. All rights reserved.
    3. 3. Draw on Untapped Resources Innovation & Business Process Leapfrogging 1) Define Customer Experience Personas 2) Prioritize by Customer Lifetime Value 3) Refine Customer Listening 4) Innovate the Customer Experience 5) Drive Internal Branding 6) Build Brand Affinity © Copyright ClearAction LLC. All rights reserved.
    4. 4. Define Customer Experience Personas Complaint LogsSales/Service Reports Surveys/Win-Loss Reports CRM Database/ Blogosphere Create or Enhance Customer Experience Personas Panoramic View of Customer Experience: Need Awareness Need is Extinct © Copyright ClearAction LLC. All rights reserved.
    5. 5. ClearActionCX.com See the whole presentation in ClearAction Insiders! © Copyright ClearAction LLC. All rights reserved.
    6. 6. Free Report Written by 18 Thought Leaders CEM on a Shoestring by Lynn Hunsaker Includes: Request via http://eepurl.com/blpE © Copyright ClearAction LLC. All rights reserved.
    7. 7. ClearActionCX.com If You Like These Concepts, Get the Book! © Copyright ClearAction LLC. All rights reserved. >30 Tools & Techniques Step-by-Step Guidelines
    8. 8. ClearActionCX.com If You Like These Concepts, Get the Book! 5 Keys Explained >20 Tools & Techniques Step-by-Step Guidelines © Copyright ClearAction LLC. All rights reserved.
    9. 9. ClearActionCX.com If You Like These Concepts, Get the Book! 4 Keys Explained 10 Templates Step-by-Step Guidelines © Copyright ClearAction LLC. All rights reserved.
    10. 10. ClearAction Consulting Clients “ClearAction taught us things that wouldn’t readily cross our minds and has increased our efficiency & accuracy in many areas. We highly recommend ClearAction as a business consultant.” © Copyright ClearAction LLC. All rights reserved. Partial List Send us a note: OptimizeCX@ClearActionCX.com
    11. 11. OptimizeCX@ClearActionCX.com tel +1 408 687 9700 Lynn Hunsaker ClearAction company/clearaction-llc +ClearActionCXO CustomerExperienceOptimization

    ×