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What are the components of a modern marketing information system

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Sameer Mathur
Sameer Mathur

What are the components of a modern marketing information system

Marketing
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What Are The Components of a Modern Marketing 1 CHAPTER
WHAT IS MARKETING INFORMATION SYSTEM? A marketing information system(MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, accurate information to the marketing decision makers.
Buyer Wants Buyer Preferences Buyer Behaviour MIS provides detail about
MIS INTERNAL RECORDS SYSTEM MARKETING INTELLIGENCE SYSTEM MARKETING RESEARCH SYSTEM
INTERNAL RECORDS SYSTEM TO SPOT IMPORTANT OPPORTUNITIES AND POTENTIAL PROBLEMS, MARKETING MANAGERS RELY ON INTERNAL REPORTS OF ORDERS, SALES, PRICES, COSTS, INVENTORY LEVELS, RECEIVABLES, AND PAYABLES.
MARKETING INTELLIGENCE SYSTEM IT IS A SET OF PROCEDURES AND SOURCES THAT MANAGERS USE TO OBTAIN EVERYDAY INFORMATION ABOUT DEVELOPMENTS IN THE MARKETIONG ENVIRONMENT
MARKETING RESEARCH SYSTEM
CREATED BY PRAKHAR BANSAL MNIT JAIPUR During An Internship by Prof. SAMEER MATHUR IIM LUCKNOW www.IIMInternship.com

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