trends in marketing intermediaries.

1. Chapter 15
Managing
Retailing,
Wholesaling and
Logistics Vishal Yadav
GHRCEM, Amravati

4. New retail forms
and Combination

5. Growth of intertype competition
Department store can’t worry just about other
department stores.
Competition between store based
and non-store based retailing
Consumers now receive sales offers directly
through mails, and catalogs, television
Growth of giant retailers
Through their superior information system,
logical system, and buying power giant retailer
are able to deliver good services and immense
volume of product to masses of consumers at
appealing price

6. Decline of middle- market retailer
Growing investment in Technology
Global profile of major retailers
Growth of shopper marketing

8. Wholesaler-distributer have faced mounting
pressure in recent years from new sources of
competition, demanding customers, new
technologies, and more direct buying
programs by large industrial, institutional,
and retail buyers.

9. In Logistics

10. E-commerce will continue to increase its
influence over the supply chain industry
Retailers and manufacturers are adopting multi-channel
strategies which will require their logistics providers to be
innovative in the way they provide fulfillment and last mile
delivery services.
Expect some major acquisitions
in the global logistics industry.
Conditions are right for a wave of new
takeovers as successful companies expand
into fast growing geographies and into
profitable market niches.

12. Created by –
Vishal Yadav, GHRCEM, Amravati
During an internship by Prof. Sameer Mathur,
IIM Lucknow
www.IIMInternship.com