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How to make your fashion brand lawfully omnichannel?

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When a fashion brand becomes omnichannel, there's a lot of legal stuff to think about, in order to do it right. Find out here what is essential for fashion brands to know, before launching their e-commerce distribution channels.

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How to make your fashion brand lawfully omnichannel?

  1. 1. how to make your fashion brand lawfully omnichannel? PURE London, 26 July 2016 E-commerce & brick & mortar:
  2. 2. 2 What is omnichannel? How to lawfully make your fashion brand omnichannel?
  3. 3. 3 New EU consumer contracts legislation: are you compliant? How to lawfully make your fashion brand omnichannel?
  4. 4. 4 Transposition of Directive 2011/83/EU on consumer rights: by 13 June 2014!! Achieving a real business-to- consumer (B2C) internal market, striking the right balance between a high level of consumer protection & competitiveness of businesses. How to lawfully make your fashion brand omnichannel?
  5. 5. 5 10 most important changes for consumers buying online 1. Elimination of hidden charges and costs on the internet 2. Increased price transparency 3. Banning pre-ticked boxes on websites 4. 14 days to change your mind on a purchase 5. Better refund rights 6. Introduction of a EU-wide model withdrawal form 7. Eliminating surcharges for the use of credit cards and hotlines 8. Clearer information on who pays for returning goods 9. Better consumer protection in relation to digital products 10.Common rules for businesses will make it easier for them to trade all over Europe How to lawfully make your fashion brand omnichannel?
  6. 6. 6 Practical implications of the new EU consumer contracts regulations for the fashion sector Cancellation rights in the fashion world: how to deal with these when selling on consignment? Sales at fashion fairs: off-premises or on-premises sales? Cross-border fashion sales: do the regulations apply if consumer outside the EU or if fashion dealer is outside the EU? How to lawfully make your fashion brand omnichannel?
  7. 7. 7 New EU consumer contracts legislation: are you compliant? How to lawfully make your fashion brand omnichannel?
  8. 8. 8 Introduction of EU regulation 524/2013 on online dispute resolution for consumer disputes: by 9 January 2016!! • Online dispute resolution platform • Fashion businesses engaging in online sales or service contracts with consumers must provide consumers with accessible electronic link to ODR platform on their websitesHow to lawfully make your fashion brand omnichannel?
  9. 9. 9 Privacy and cookies policy: a must-have for any fashion brand with a presence online How to lawfully make your fashion brand omnichannel?
  10. 10. 10 Privacy and cookies policies for fashion brands • EU framework • Social media and data collection: what obligations for fashion brands? • Enforcement of e-privacy directive by data protection authorities: not a joke! • Opt-in for cookies • The issue with safe harbour How to lawfully make your fashion brand omnichannel?
  11. 11. 11 E-commerce & brick & mortar: how to make your fashion brand lawfully omnichannel? Annabelle Gauberti Crefovi founding partner annabelle.gauberti@crefovi.com @Crefovi on Twitter How to lawfully make your fashion brand omnichannel?

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