When a fashion brand becomes omnichannel, there's a lot of legal stuff to think about, in order to do it right. Find out here what is essential for fashion brands to know, before launching their e-commerce distribution channels.

1. how to make your fashion
brand lawfully omnichannel?
PURE London, 26 July 2016
E-commerce & brick & mortar:

2. 2
What is omnichannel?
How to lawfully make your fashion brand omnichannel?

3. 3
New EU consumer contracts legislation: are you compliant?
How to lawfully make your fashion brand omnichannel?

4. 4
Transposition of Directive
2011/83/EU on consumer
rights: by 13 June 2014!!
Achieving a real business-to-
consumer (B2C) internal
market, striking the right
balance between a high level
of consumer protection &
competitiveness of
businesses.
How to lawfully make your fashion brand omnichannel?

5. 5
10 most important changes for consumers buying online
1. Elimination of hidden charges and costs on the internet
2. Increased price transparency
3. Banning pre-ticked boxes on websites
4. 14 days to change your mind on a purchase
5. Better refund rights
6. Introduction of a EU-wide model withdrawal form
7. Eliminating surcharges for the use of credit cards and
hotlines
8. Clearer information on who pays for returning goods
9. Better consumer protection in relation to digital products
10.Common rules for businesses will make it easier for them
to trade all over Europe
How to lawfully make your fashion brand omnichannel?

6. 6
Practical implications of the new EU consumer contracts
regulations for the fashion sector
Cancellation rights in the fashion world: how to deal with
these when selling on consignment?
Sales at fashion fairs: off-premises or on-premises sales?
Cross-border fashion sales: do the regulations apply if
consumer outside the EU or if fashion dealer is outside the
EU?
How to lawfully make your fashion brand omnichannel?

7. 7
New EU consumer contracts legislation: are you compliant?
How to lawfully make your fashion brand omnichannel?

8. 8
Introduction of EU regulation
524/2013 on online dispute
resolution for consumer
disputes: by 9 January
2016!!
• Online dispute resolution
platform
• Fashion businesses
engaging in online sales
or service contracts with
consumers must provide
consumers with
accessible electronic link
to ODR platform on their
websitesHow to lawfully make your fashion brand omnichannel?

9. 9
Privacy and cookies policy: a must-have for any fashion
brand with a presence online
How to lawfully make your fashion brand omnichannel?

10. 10
Privacy and cookies policies for fashion brands
• EU framework
• Social media and data collection: what obligations for
fashion brands?
• Enforcement of e-privacy directive by data protection
authorities: not a joke!
• Opt-in for cookies
• The issue with safe harbour
How to lawfully make your fashion brand omnichannel?

11. 11
E-commerce & brick & mortar: how to make your fashion
brand lawfully omnichannel?
Annabelle Gauberti
Crefovi founding partner
annabelle.gauberti@crefovi.com
@Crefovi on Twitter
How to lawfully make your fashion brand omnichannel?