Improve Advertising ROI Using Call Tracking

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Want to get head start maximizing your advertising ROI ?

Get insights into how you can boost advertising ROI up to 400%, capture 30% more leads and negotiate better advertising rates using cold, hard data.

What will you learn?


What lead type is most valuable to most sales organizations?

How to measure response rates with a call-to-action of “call us”

Examples of how to demonstrate ROI, optimize ad spend & increase lead flow

Published in: Business, Technology
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Improve Advertising ROI Using Call Tracking

  1. 1. IMPROVEADVERTISINGROI.#ifbyROI
  2. 2. VOICE-BASEDMARKETING AUTOMATION Irv Shapiro Founder & CEO >Ifbyphone Contact us: 866-791-0606 * ishapiro@ifbyphone.com * @ifbyphone
  3. 3. WHAT DOTHESESALESHAVE INCOMMON?#ifbyROI
  4. 4. MARKETING & ADVERTISING SPEND Large, mature, offline ad spending Online and interactive marketing Voice Email Social Closes the loop for both online Web (Search, Display) Mobile and offline marketing Television (Cable, Broadcast, Distribution) Newspaper Magazine Radio Directory $1B Market Outdoor Growth Growth Rate Rate (10%) 0% 10% 20% 30%Source: Interactive Advertising Bureau, Forrester Research, TM Capital
  5. 5. HOW IMPORTANT IS IT TO MEASURE PHONE CALLS?#ifbyROI
  6. 6. 65%SAYA PHONE CALLLEADIS MOST VALUED Source - BIA/Kelsey & ConStat Local Commerce Monitor Wave XIII Aug 2009
  7. 7. 43% OFSEARCHCONVERSIONSHAPPEN ON THETELEPHONE http://www.adinsight.eu/media/AdInsight-Brochure-Web.pdf
  8. 8. HOW DO YOUMEASUREPHONE CALLSASLEADS?#ifbyROI
  9. 9. CALLTRACKING.#ifbyROI
  10. 10. CALLTRACKING.TRADITIONALMEDIA. How Many Phone Numbers Are Required? Local Markets 5 Unique Ads To A/B Test x2 Total Phone Number Required 10#ifbyROI
  11. 11. CALLTRACKING.ONLINEMEDIA. How Do You Setup Online Call Tracking? 1 Use dynamic call tracking numbers 2 <div>Paste 2 lines of code on your site</div> 3 Assign numbers to each source (e.g. PPC)#ifbyROI
  12. 12. REPORTING.#ifbyROI
  13. 13. CALLTRACKING.DEMONSTRATEROI.#ifbyROI
  14. 14. CALLTRACKING.DEMONSTRATEDROI.MEASURED 4x MORE LEADS VIA PHONE.#ifbyROI
  15. 15. CALLTRACKING.INCREASELEADS.#ifbyROI
  16. 16. CALLTRACKING.INCREASEDLEADS.3 IN 10 LEADS GENERATED VIA PHONE CALLS#ifbyROI
  17. 17. CALLTRACKING.OPTIMIZEAD SPEND.#ifbyROI
  18. 18. CALLTRACKING.OPTIMIZEDAD SPEND.MAINTAINED LEAD FLOW FOR 30% LESS.#ifbyROI
  19. 19. QUESTIONS?#ifbyROI
  20. 20. THANK YOU.p. 866-791-0606w. ifbyphone.comt. @ifbyphone

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