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Why business markets should be segmented

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Sameer Mathur
Sameer Mathur

why business markets should be segmented

Business
1 of 7
IDENTIFYING MARKET SEGMENTS AND TARGET
Mass marketing a thing known in the past NOW
Why segmentation is needed • Companies cannot connect with all customers in large, broad, or divers markets. • Mass marketing is no longer that effective -Splintering of market -advertising media -distribution channels
Segment Marketing. • Targeting a group of customers who share a similar set of needs and wants
Benefits of Segmentation • . • Better utilization of scarce resources • reduced costs as money is not wasted on ineffective advertising and promotion. • customer feedback more easily obtained • Satisfy customer needs more successfully • Sales should increase
Thank you
Created by –priyanka yadav ,lady shri ram college , during an internship by prof. Sameer mathur. IIM lucknow

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