This presentation is based on Brand positioning which refers to “target consumer’s” reason to buy your brand in preference to others.

2. 4. What Are The Differences In
Positioning And Branding
With A Small Business?

3. Building brands in a small business is a
challenge because these firms have limited
resources and budgets.
Hence both focus and consistency are
critically important.

4. Creativity is also paramount-
finding new ways to market
new ideas about products to
consumers.

5. Some specific branding guidelines for small
business are follows:
Creatively conduct low cost
marketing research.

6. Employ a well-integrated
set of brand elements.

7. Create buzz
and a loyal
brand
community.

8. Leverage
credible
secondary
associations to
gain respect.

9. Low cost
Research
Integrated
brand
elements
Loyal brand
community
Leveraging
other
associations
Summary:

10. Remember : Small businesses do
not have the luxury to make
mistakes. They must design and
implement
marketing
programs
Carefully!

11. CREDITS
 http://www.fontsquirrel.com/
 https://images.google.com/
 https://evernote.com/skitch/
 http://www.colourlovers.com/
 Marketing Management : A South Asian Perspective 14th Edition (English)

12. That’s all!
Thank you!

13. Created by
Aditya Goel, IIT Roorkee,
during an internship by
Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com