Importance of brand positioning

1. Developing and
establishing a brand
positioning

3. Positioning
It is the act of designing a company’s offering and image to occupy a distinctive
place in in the mind of target market

4. Goal
 Goal is to locate the
brand in the minds of
consumers to maximize
the potential benefit of
the firm

5. Importance of positioning
A good brand positioning helps guide marketing strategy by
 clarifying the brand’s essence
 Identifying the goal it helps the consumer achieve

6. “
”
A good positioning has “foot in
the present” and a “foot in
future”

7. Characteristic
 Should be aspirational
 Should has proper balance between its present and expected status

8. RequirementsPositioning
Determining a competitive frame of reference
Identifying optimal Points-of-Difference and Points-of-
Parity
Brand Mantras

9. Result
Helps in creation of a customer-
focused value proposition

10. Shreya Shwetima
From- IIT Bombay

11. Thank you