Bauer Media Group publishes Q magazine and other magazines targeting the same audience as the proposed new magazine, so they may not want to publish a competing product. They also only operate in Europe. Time Warner publishes NME magazine, also targeting the same audience. They own media platforms like TV channels that could promote the new magazine. However, they have limited reach in Europe. Both companies already publish similar magazines, so they may not want the competition. Publishing would require a partnership between the two companies to leverage their complementary geographic coverage of Europe and the rest of the world, creating an example of horizontal synergy.