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TOTAL QUALITY
MANAGEMENT
SUBMITTED TO:
DR. MINERVA FERRANCO
SUBMITTED BY:
RICA DECATORIA
BSBA HRM 2-1
THURSDAY, 3:00-6:00 PM
W Edwards Deming
William Edwards Deming (1900-1993) is widely acknowledged as the leading
management thinker in the field of quality. He was a statistician and business
consultant whose methods helped hasten Japan’s recovery after the Second
World War and beyond. He derived the first philosophy and method that allowed
individuals and organizations to plan and continually improve themselves, their
relationships, processes, products and services. His philosophy is one of
cooperation and continual improvement; it avoids blame and redefines mistakes
as opportunities for improvement.
Deming’s rise to prominence began with his invitation to Japan shortly after World
War II to help regenerate the shattered economy. Following his quality prescription
led to Japanese companies dominating the manufacturing sectorfor decades, with
high quality and low cost;something Deming (1990) described as the “Chain
Reaction” .In recognition of his influence he Deming Prize was instituted in Japan
to recognise individuals and organizations which have demonstrated excellent
quality improvement practices and results.
Deming has made 3 main contributions to the field:
 The Fourteen Points for transformation of an organization.
 The Deadly Diseases of organizations.
 The System of Profound Knowledge.
these will be briefly discussed in turn, but really need to be seen as a whole.
Joseph Juran
Joseph Juran (1904 – 2008) was an evangelist in the area
of quality and quality management. Joseph Juran is also
known for his further development of the Pareto Analysis of
the founder Vilfredo Pareto in the area of quality
management.
Philip Crosby
(1926-2001) was an influential author, consultant and philosopher who
developed practical concepts to define and communicate quality and quality
improvement practices. His influence was extensive and global. He wrote the
best-seller Quality is free in 1979, at a time when the quality movement was a
rising, innovative force in business and manufacturing. In the 1980s his
consultancy company was advising 40% of the Fortune 500 companies on
quality management.
Walter Andrew Shewhart was born to Anton and Esta BarneyShewhart on
March 18, 1891, in New Canton,IL. Shewhart died on March 11, 1967, in
Troy Hills,NJ. He attended the Universityof Illinois receivingbachelor’s and
master’s degrees. In 1914, he married Edna Hart and moved to California
where he earned his doctoral degree in physics while studyingas a Whiting
Fellow at the Universityof California,Berkeley,in 1917.
Kaoru Ishikawa
Kaoru Ishikawa is known as the ‘Father of Japanese Quality’. He
invented major quality tools and concepts including the Fishbone
diagram (cause and effect diagram) frequently used in the analysis of
industrial processes and CWQC – Company-Wide Quality Control.
Ishikawasponsored the “next operation (process step) as the client”
concept to avoid workplace politics.
Armand
Feigenbaum
Armand Feigenbaum (Armand V. Feigenbaum; 6 April
1922, 10 November 2014) was an American quality expert,
businessman, and philanthropist who introduced the concept
Total Quality Control what eventually led to Total Quality
Management. He additionally authored the well-known
book Total Quality Control: Principles Practice and
Administration, a book that integrates an organization’s
quality development with existing business practices to
produce quantifiable customer satisfaction. The book is
translated into more than 20 languages and it covers Armand
Feigenbaum ’s ideas that are derived from his earlier articles.
He also co-authored The Power of Management Capital, a
book that set a new direction for innovation in management
in the twenty century.
2. 14 qualitypointsof deming
Deming’s 14 points for Management
Deming’s 14 points for Management were first presented in
his book Out of the Crisis. With the 14 important
management principles he offered a way to drastically
improve the a company’s effectiveness. Many of these
management principles are philosophical in nature, and some
are more programmatic.
All Deming’s 14 points for Management can bring about
transformation. Below you will find a short description of the
14 points:
1. Create constancy of purpose
Strive for constant improvement in products and services,
with the aim of becoming competitive and ensuring
consistency in the way business is done, which will ensure
retention of employment. Do not just make adjustments at
the end of the production process, but evaluate if
improvements are necessary during the process and get
started immediately.
2. The new philosophy
A new (economic) time offers new chances and challenges,
and management must take responsibility for being open to
such changes. Without change, a company can not sustain
itself in a time when innovation occurs every day.
3. Cease dependence on inspection
End the dependence on inspections and final checks to
ensure quality. It is better to that quality checks take place
during the process so that improvements can be made
earlier. This section links back to the first point, which
promotes the importance of interim improvements.
4. End ‘lowest tender’ contract
Move towards a single supplier for any one item. Stop doing
business and negotiate with suppliers based on the lowest
price. It is worthwhile in the long term to build a good and
long-standing relationship with suppliers, which fosters trust
and increases loyalty. An organisation should be able to rely
on their suppliers; they supply the parts for the production
line and are the first link to a high quality product.
5. Continually seek out problems
Improve constantly and forever. Continuous process
improvement of production and service results in improved
quality and productivity, which in turn leads to cost
reduction. This part also relates to the first and third points.
Improved quality leads to less waste of other raw materials,
which subsequently has a cost-effective effect.
6. Institute training on the job
Training and development of employees is necessary for the
survival of an organisation. By integrating it into the
organisation, it will be considered as normal for the
employees, as part of their Personal Development Plan.
7. Institute supervision
Adopt and institute leadership. Leadership needs to be
stimulated. By leading and supervising, managers are able to
help employees and make machines work better. Their
helicopter view ensures that they can see everything that
happens on the workplace. They will also have to delegate
more tasks so that they can fully focus on the big picture.
8. Drive out fear
Fear is paralysing. Therefore, fear must be eliminated on the
work floor so that everyone can work effectively for the
company, feel safe and take risks. Transparent
communication, motivation, respect and interest in each
other and each other’s work can contribute to this.
9. Break down barriers
By eliminating the boundaries between departments,
cooperation can be better and different expert teams will
understand each other better. This can be done by, for
example, the creation of multifunctional teams, each with an
equal share and open to each other’s ideas.
10. Eliminate exhortations
Remove ‘stimulating’ slogans from the workplace. Such
slogans, warnings and exhortations are perceived as being
patronising. Quality and production problems do not arise
from the individual employee, but from the system itself.
11. Eliminate targets
No more focus on achieving certain margins; that impedes
professionals from performing their work well and taking the
necessary time for it. Rushing through the work can cause
production errors. Managers should therefore focus on quality
rather than quantity.
12. Permit pride of workmanship
Let employees be proud of their craftsmanship and expertise
again. This relates back to the eleventh point. Employees feel
more satisfaction when they get a chance to execute their
work well and professionally, without feeling the pressure of
deadlines.
13. Institute education
Integrate and promote training, self-development and
improvement for each employee. This directly connects to
the sixth point. By encouraging employees to work for
themselves and to see their studies and training as a self-
evident part of their jobs, they are able to elevate
themselves to a higher level.
14. The transformation is everyone’s job
Transformation is the work of everyone. Set forth concrete
actions to implement and realise transformation and change
throughout the organisation.
https://www.toolshero.com/management/deming-14-points/
3. juranstrilogy
The Juran Trilogy was developed by Dr. Joseph Juran, and it’s
something I learned about recently in my Total Quality
Management and Six Sigma course. The Juran Trilogy is an
improvement cycle that is meant to reduce the cost of poor quality
by planning quality into the product/process.
The Juran Trilogy
1. Quality Planning
In the planning stage, it is critical to define who your customers
are and find out their needs (the “voice of the customer”). After
you know what your customers need, you’re able to define the
requirements for your product/process/service/system, etc., and
develop it. Additionally, any plans that might need to be
transferred to operators or other key stakeholders should be done
during the planning phase. Planning activities should be done with
a multidisciplinary team, with all key stakeholders represented.
2. Quality Control
During the control phase, determine what you need to measure
(what data do you need to know if your process is working?), and
set a goal for your performance. Get feedback by measuring
actual performance, and act on the gap between your
performance and your goal. In Statistical Process Control (SPC),
there are several tools that could be used in the “control” phase of
the Juran Trilogy: Pareto Analysis, flow diagrams, fishbone
diagram, and control charts, to name a few.
3. Quality Improvement
There are four different “strategies” to improvement that could be
applied during this phase:
 Repair: Reactive; fix what’s broken.
 Refinement:Proactive; continually improve a processthat isn’t broken (like
the continual pursuit of perfectionin Lean!)
 Renovation: Improvementthrough innovation or technological
advancement
 Reinvention: Most demanding approach; start over with a clean slate.
https://blogs.mtu.edu/improvement/2014/02/27/the-juran-trilogy/
4.. Crosby's 14 steps of quality
Quality Guru Philip Crosby has developed 14 steps for an organization to follow
in building an effective quality program:
1. Management is committed to quality – and this is clear to all: Clarify
where management stands on quality. It is necessary to consistently produce
conforming products and services at the optimum price. The device to accomplish
this is the use of defect prevention techniques in the operating departments:
- Engineering
- Manufacturing
- Quality Control
- Purchasing
- Sales and others.
2. Create quality improvement teams – with representatives from all
workgroups and functions: These teams run the quality
improvement program. Since every function of an operation contributes to defect
levels, every function must participate in the quality improvement effort. The
degree of participation is best determined by the particular situation that exists.
However, everyone has the opportunity to improve.
3. Measure processes to determine current and potential quality
issues: Communicate current and potential nonconformance problems in a manner
that permits objective evaluation and corrective action. Basic quality measurement
data is obtained from the inspection and test reports, which are broken down by
operating areas of the plant. By comparing the rejection data with the input data, it
is possible to know the rejection rates. Since most companies have such systems, it
is not necessary to go into them in detail. It should be mentioned that unless this
data is reported properly, it is useless. After all, their only purpose is to warn
management of serious situations. They should be used to identify specific
problems needing corrective action, and the quality department should report them.
4. Calculate the cost of (poor) quality: Define the ingredients of the COQ and
explain its use as a management tool.
5. Raise quality awareness of all employees: Provide a method of raising the
personal concern felt by all personnel in the company toward the conformance of
the product or service and the quality reputation of the company. By the time a
company is ready for the quality awareness step, they should have a good idea of
the types and expense of the problems being faced. The quality
measurement and COQ steps will have revealed them.
6. Take actions to correct quality issues: Provide a systematic method of
permanently resolving the problems that are identified through previous action
steps. Problems that are identified during the acceptance operation or by some
other means must be documented and then resolved formally.
7. Monitor progress of quality improvement – establish a zero defects
committee: Examine the various activities that must be conducted in preparation
for formally launching the Zero Defects program - The quality
improvement task team should list all the individual action steps that build up to
Zero Defects day in order to make the most meaningful presentation of the concept
and action plan to personnel of the company. These steps, placed on a schedule
and assigned to members of the team for execution, will provide a clean energy
flow into an organization-wide Zero Defects commitment.
Since it is a natural step, it is not difficult, but because of the significance of it,
management must make sure it is conducted properly.
8. Train supervisors in quality improvement: Define the type of training
supervisors need in order to actively carry out their part of the quality
improvement program. The supervisor, from the board chairman down, is the key
to achieving improvement goals. The supervisor gives the individual employees
their attitudes and work standards, whether in engineering, sales, computer
programming, or wherever.
Therefore, the supervisor must be given primary consideration when laying out the
program. The departmental representatives on the task team will be able to
communicate much of the planning and concepts to the supervisors, but individual
classes are essential to make sure that they properly understand and can
implement the program.
9. Hold zero defects days: Create an event that will let all employees realize
through personal experience, that there has been a change. Zero Defects is a
revelation to all involved that they are embarking on a new way of corporate life.
Working under this discipline requires personal commitments and understanding.
Therefore, it is necessary that all members of the company participate in an
experience that will make them aware of this change.
10. Encourage employees to create their own quality improvement
goals: Turn pledges and commitments into action by encouraging individuals to
establish improvement goals for themselves and their groups. About a week
after Zero Defects day, individual supervisors should ask their people what kind of
goals they should set for themselves. Try to get two goals from each area. These
goals should be specific and measurable.
11. Encourage employee communication with management about obstacles
to quality (Error-Cause Removal): Give the individual employee a method of
communicating to management the situations that make it difficult for the
employee to fulfill the pledge to improve. One of the most difficult problems
employees face is their inability to communicate problems to management.
Sometimes they just put up with problems because they do not consider them
important enough to bother the supervisor. Sometimes supervisors don’t listen
anyway. Suggestion programs are some help, but in a suggestion program the
worker is required to know the problem and also propose a solution. Error-cause
removal (ECR) is set up on the basis that the worker need only recognize the
problem. When the worker has stated the problem, the proper department in the
plant can look into it. Studies of ECR programs show that over 90% of the items
submitted are acted upon, and fully 75% can be handled at the first level of
supervision. The number of ECRs that save money is extremely high, since the
worker generates savings every time the job is done better or quicker.
12. Recognise participants’ effort: Appreciate those who participate. People
really don’t work for money. They go to work for it, but once the salary has been
established, their concern is appreciation. Recognize their contribution publicly and
noisily, but don’t demean them by applying a price tag to everything.
13. Create quality councils: Bring together the professional quality people for
planned communication on a regular basis. It is vital for the professional quality
people of an organization to meet regularly just to share their problems, feelings,
and experiences, with each other. Primarily concerned with measurement and
reporting, isolated even in the midst of many fellow workers, it is easy for them to
become influenced by the urgency of activity in their work areas. Consistency of
attitude and purpose is the essential personal characteristic of one who evaluates
another’s work. This is not only because of the importance of the work itself but
because those who submit work unconsciously draw a great deal of their
performance standard from the professional evaluator.
14. Do it all over again – quality improvement does not end: Emphasize that
the quality improvement program never ends. There is always a great sign of relief
when goals are reached. If care is not taken, the entire program will end at that
moment. It is necessary to construct a new quality improvement team, and to let
them begin again and create their own communications.
From the above 14 points Philip Crosby communicated that management should
take prime responsibility for quality, and workers only follow their managers’
example. Crosby defined the Four Absolutes of Quality Management:
- Quality is conformance to requirements
- Quality prevention is preferable to quality inspection
- Zero defects is the quality performance standard
- Quality is measured in monetary terms – the price of non-conformance
According to Crosby, five characteristics of an highly successful organisations are:
- People routinely do things right first time
- Change is anticipated and used to advantage
- Growth is consistent and profitable
- New products and services appear when needed
- Everyone is happy to work there
http://www.qasigma.com/2008/12/philip-crosbys-concept-of-quality-improvement.html

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Research2

  • 1. TOTAL QUALITY MANAGEMENT SUBMITTED TO: DR. MINERVA FERRANCO SUBMITTED BY: RICA DECATORIA BSBA HRM 2-1 THURSDAY, 3:00-6:00 PM
  • 2. W Edwards Deming William Edwards Deming (1900-1993) is widely acknowledged as the leading management thinker in the field of quality. He was a statistician and business consultant whose methods helped hasten Japan’s recovery after the Second World War and beyond. He derived the first philosophy and method that allowed individuals and organizations to plan and continually improve themselves, their relationships, processes, products and services. His philosophy is one of cooperation and continual improvement; it avoids blame and redefines mistakes as opportunities for improvement. Deming’s rise to prominence began with his invitation to Japan shortly after World War II to help regenerate the shattered economy. Following his quality prescription led to Japanese companies dominating the manufacturing sectorfor decades, with
  • 3. high quality and low cost;something Deming (1990) described as the “Chain Reaction” .In recognition of his influence he Deming Prize was instituted in Japan to recognise individuals and organizations which have demonstrated excellent quality improvement practices and results. Deming has made 3 main contributions to the field:  The Fourteen Points for transformation of an organization.  The Deadly Diseases of organizations.  The System of Profound Knowledge. these will be briefly discussed in turn, but really need to be seen as a whole.
  • 4. Joseph Juran Joseph Juran (1904 – 2008) was an evangelist in the area of quality and quality management. Joseph Juran is also known for his further development of the Pareto Analysis of the founder Vilfredo Pareto in the area of quality management.
  • 5. Philip Crosby (1926-2001) was an influential author, consultant and philosopher who developed practical concepts to define and communicate quality and quality improvement practices. His influence was extensive and global. He wrote the best-seller Quality is free in 1979, at a time when the quality movement was a rising, innovative force in business and manufacturing. In the 1980s his consultancy company was advising 40% of the Fortune 500 companies on quality management.
  • 6. Walter Andrew Shewhart was born to Anton and Esta BarneyShewhart on March 18, 1891, in New Canton,IL. Shewhart died on March 11, 1967, in Troy Hills,NJ. He attended the Universityof Illinois receivingbachelor’s and master’s degrees. In 1914, he married Edna Hart and moved to California where he earned his doctoral degree in physics while studyingas a Whiting Fellow at the Universityof California,Berkeley,in 1917.
  • 7. Kaoru Ishikawa Kaoru Ishikawa is known as the ‘Father of Japanese Quality’. He invented major quality tools and concepts including the Fishbone diagram (cause and effect diagram) frequently used in the analysis of industrial processes and CWQC – Company-Wide Quality Control. Ishikawasponsored the “next operation (process step) as the client” concept to avoid workplace politics.
  • 8. Armand Feigenbaum Armand Feigenbaum (Armand V. Feigenbaum; 6 April 1922, 10 November 2014) was an American quality expert, businessman, and philanthropist who introduced the concept Total Quality Control what eventually led to Total Quality Management. He additionally authored the well-known book Total Quality Control: Principles Practice and Administration, a book that integrates an organization’s quality development with existing business practices to produce quantifiable customer satisfaction. The book is translated into more than 20 languages and it covers Armand Feigenbaum ’s ideas that are derived from his earlier articles. He also co-authored The Power of Management Capital, a
  • 9. book that set a new direction for innovation in management in the twenty century. 2. 14 qualitypointsof deming Deming’s 14 points for Management Deming’s 14 points for Management were first presented in his book Out of the Crisis. With the 14 important management principles he offered a way to drastically improve the a company’s effectiveness. Many of these management principles are philosophical in nature, and some are more programmatic. All Deming’s 14 points for Management can bring about transformation. Below you will find a short description of the 14 points: 1. Create constancy of purpose Strive for constant improvement in products and services, with the aim of becoming competitive and ensuring consistency in the way business is done, which will ensure retention of employment. Do not just make adjustments at the end of the production process, but evaluate if
  • 10. improvements are necessary during the process and get started immediately. 2. The new philosophy A new (economic) time offers new chances and challenges, and management must take responsibility for being open to such changes. Without change, a company can not sustain itself in a time when innovation occurs every day. 3. Cease dependence on inspection End the dependence on inspections and final checks to ensure quality. It is better to that quality checks take place during the process so that improvements can be made earlier. This section links back to the first point, which promotes the importance of interim improvements. 4. End ‘lowest tender’ contract Move towards a single supplier for any one item. Stop doing business and negotiate with suppliers based on the lowest price. It is worthwhile in the long term to build a good and long-standing relationship with suppliers, which fosters trust and increases loyalty. An organisation should be able to rely on their suppliers; they supply the parts for the production line and are the first link to a high quality product.
  • 11. 5. Continually seek out problems Improve constantly and forever. Continuous process improvement of production and service results in improved quality and productivity, which in turn leads to cost reduction. This part also relates to the first and third points. Improved quality leads to less waste of other raw materials, which subsequently has a cost-effective effect. 6. Institute training on the job Training and development of employees is necessary for the survival of an organisation. By integrating it into the organisation, it will be considered as normal for the employees, as part of their Personal Development Plan. 7. Institute supervision Adopt and institute leadership. Leadership needs to be stimulated. By leading and supervising, managers are able to help employees and make machines work better. Their helicopter view ensures that they can see everything that happens on the workplace. They will also have to delegate more tasks so that they can fully focus on the big picture.
  • 12. 8. Drive out fear Fear is paralysing. Therefore, fear must be eliminated on the work floor so that everyone can work effectively for the company, feel safe and take risks. Transparent communication, motivation, respect and interest in each other and each other’s work can contribute to this. 9. Break down barriers By eliminating the boundaries between departments, cooperation can be better and different expert teams will understand each other better. This can be done by, for example, the creation of multifunctional teams, each with an equal share and open to each other’s ideas. 10. Eliminate exhortations Remove ‘stimulating’ slogans from the workplace. Such slogans, warnings and exhortations are perceived as being patronising. Quality and production problems do not arise from the individual employee, but from the system itself. 11. Eliminate targets No more focus on achieving certain margins; that impedes professionals from performing their work well and taking the
  • 13. necessary time for it. Rushing through the work can cause production errors. Managers should therefore focus on quality rather than quantity. 12. Permit pride of workmanship Let employees be proud of their craftsmanship and expertise again. This relates back to the eleventh point. Employees feel more satisfaction when they get a chance to execute their work well and professionally, without feeling the pressure of deadlines. 13. Institute education Integrate and promote training, self-development and improvement for each employee. This directly connects to the sixth point. By encouraging employees to work for themselves and to see their studies and training as a self- evident part of their jobs, they are able to elevate themselves to a higher level. 14. The transformation is everyone’s job Transformation is the work of everyone. Set forth concrete actions to implement and realise transformation and change throughout the organisation. https://www.toolshero.com/management/deming-14-points/
  • 14. 3. juranstrilogy The Juran Trilogy was developed by Dr. Joseph Juran, and it’s something I learned about recently in my Total Quality Management and Six Sigma course. The Juran Trilogy is an improvement cycle that is meant to reduce the cost of poor quality by planning quality into the product/process. The Juran Trilogy 1. Quality Planning In the planning stage, it is critical to define who your customers are and find out their needs (the “voice of the customer”). After you know what your customers need, you’re able to define the requirements for your product/process/service/system, etc., and develop it. Additionally, any plans that might need to be transferred to operators or other key stakeholders should be done during the planning phase. Planning activities should be done with a multidisciplinary team, with all key stakeholders represented. 2. Quality Control During the control phase, determine what you need to measure (what data do you need to know if your process is working?), and set a goal for your performance. Get feedback by measuring actual performance, and act on the gap between your performance and your goal. In Statistical Process Control (SPC), there are several tools that could be used in the “control” phase of the Juran Trilogy: Pareto Analysis, flow diagrams, fishbone diagram, and control charts, to name a few. 3. Quality Improvement There are four different “strategies” to improvement that could be applied during this phase:  Repair: Reactive; fix what’s broken.  Refinement:Proactive; continually improve a processthat isn’t broken (like the continual pursuit of perfectionin Lean!)
  • 15.  Renovation: Improvementthrough innovation or technological advancement  Reinvention: Most demanding approach; start over with a clean slate. https://blogs.mtu.edu/improvement/2014/02/27/the-juran-trilogy/ 4.. Crosby's 14 steps of quality Quality Guru Philip Crosby has developed 14 steps for an organization to follow in building an effective quality program: 1. Management is committed to quality – and this is clear to all: Clarify where management stands on quality. It is necessary to consistently produce conforming products and services at the optimum price. The device to accomplish this is the use of defect prevention techniques in the operating departments: - Engineering - Manufacturing - Quality Control - Purchasing - Sales and others. 2. Create quality improvement teams – with representatives from all workgroups and functions: These teams run the quality improvement program. Since every function of an operation contributes to defect levels, every function must participate in the quality improvement effort. The degree of participation is best determined by the particular situation that exists. However, everyone has the opportunity to improve. 3. Measure processes to determine current and potential quality issues: Communicate current and potential nonconformance problems in a manner that permits objective evaluation and corrective action. Basic quality measurement data is obtained from the inspection and test reports, which are broken down by operating areas of the plant. By comparing the rejection data with the input data, it is possible to know the rejection rates. Since most companies have such systems, it is not necessary to go into them in detail. It should be mentioned that unless this data is reported properly, it is useless. After all, their only purpose is to warn management of serious situations. They should be used to identify specific problems needing corrective action, and the quality department should report them. 4. Calculate the cost of (poor) quality: Define the ingredients of the COQ and explain its use as a management tool. 5. Raise quality awareness of all employees: Provide a method of raising the personal concern felt by all personnel in the company toward the conformance of the product or service and the quality reputation of the company. By the time a
  • 16. company is ready for the quality awareness step, they should have a good idea of the types and expense of the problems being faced. The quality measurement and COQ steps will have revealed them. 6. Take actions to correct quality issues: Provide a systematic method of permanently resolving the problems that are identified through previous action steps. Problems that are identified during the acceptance operation or by some other means must be documented and then resolved formally. 7. Monitor progress of quality improvement – establish a zero defects committee: Examine the various activities that must be conducted in preparation for formally launching the Zero Defects program - The quality improvement task team should list all the individual action steps that build up to Zero Defects day in order to make the most meaningful presentation of the concept and action plan to personnel of the company. These steps, placed on a schedule and assigned to members of the team for execution, will provide a clean energy flow into an organization-wide Zero Defects commitment. Since it is a natural step, it is not difficult, but because of the significance of it, management must make sure it is conducted properly. 8. Train supervisors in quality improvement: Define the type of training supervisors need in order to actively carry out their part of the quality improvement program. The supervisor, from the board chairman down, is the key to achieving improvement goals. The supervisor gives the individual employees their attitudes and work standards, whether in engineering, sales, computer programming, or wherever. Therefore, the supervisor must be given primary consideration when laying out the program. The departmental representatives on the task team will be able to communicate much of the planning and concepts to the supervisors, but individual classes are essential to make sure that they properly understand and can implement the program. 9. Hold zero defects days: Create an event that will let all employees realize through personal experience, that there has been a change. Zero Defects is a revelation to all involved that they are embarking on a new way of corporate life. Working under this discipline requires personal commitments and understanding. Therefore, it is necessary that all members of the company participate in an experience that will make them aware of this change. 10. Encourage employees to create their own quality improvement goals: Turn pledges and commitments into action by encouraging individuals to establish improvement goals for themselves and their groups. About a week after Zero Defects day, individual supervisors should ask their people what kind of goals they should set for themselves. Try to get two goals from each area. These goals should be specific and measurable. 11. Encourage employee communication with management about obstacles to quality (Error-Cause Removal): Give the individual employee a method of
  • 17. communicating to management the situations that make it difficult for the employee to fulfill the pledge to improve. One of the most difficult problems employees face is their inability to communicate problems to management. Sometimes they just put up with problems because they do not consider them important enough to bother the supervisor. Sometimes supervisors don’t listen anyway. Suggestion programs are some help, but in a suggestion program the worker is required to know the problem and also propose a solution. Error-cause removal (ECR) is set up on the basis that the worker need only recognize the problem. When the worker has stated the problem, the proper department in the plant can look into it. Studies of ECR programs show that over 90% of the items submitted are acted upon, and fully 75% can be handled at the first level of supervision. The number of ECRs that save money is extremely high, since the worker generates savings every time the job is done better or quicker. 12. Recognise participants’ effort: Appreciate those who participate. People really don’t work for money. They go to work for it, but once the salary has been established, their concern is appreciation. Recognize their contribution publicly and noisily, but don’t demean them by applying a price tag to everything. 13. Create quality councils: Bring together the professional quality people for planned communication on a regular basis. It is vital for the professional quality people of an organization to meet regularly just to share their problems, feelings, and experiences, with each other. Primarily concerned with measurement and reporting, isolated even in the midst of many fellow workers, it is easy for them to become influenced by the urgency of activity in their work areas. Consistency of attitude and purpose is the essential personal characteristic of one who evaluates another’s work. This is not only because of the importance of the work itself but because those who submit work unconsciously draw a great deal of their performance standard from the professional evaluator. 14. Do it all over again – quality improvement does not end: Emphasize that the quality improvement program never ends. There is always a great sign of relief when goals are reached. If care is not taken, the entire program will end at that moment. It is necessary to construct a new quality improvement team, and to let them begin again and create their own communications. From the above 14 points Philip Crosby communicated that management should take prime responsibility for quality, and workers only follow their managers’ example. Crosby defined the Four Absolutes of Quality Management: - Quality is conformance to requirements - Quality prevention is preferable to quality inspection - Zero defects is the quality performance standard - Quality is measured in monetary terms – the price of non-conformance According to Crosby, five characteristics of an highly successful organisations are: - People routinely do things right first time - Change is anticipated and used to advantage - Growth is consistent and profitable
  • 18. - New products and services appear when needed - Everyone is happy to work there http://www.qasigma.com/2008/12/philip-crosbys-concept-of-quality-improvement.html