1. Pearl and Dean categorize their audience by age, class and gender. To break down our target
audience, we would probably have around 60% being ABC1 and 40% being C2DE. Our target
audience would mainly be in the ‘esteem seekers’ and ‘strivers’ group, they are the people who
‘strive’ to have the latest trends but do not get them first. Esteem seekers are acquisitive and
materialistic and aspire to what they see are symbols of success, including things and
experiences. Strivers find that image and status are the most important by their peer group, at
the same time holding on to traditional values. We decided as a group that our target audience fit
in this category because we wanted our film to appeal to a wide range of people. The other
categories, traditionalist, disconnected and contented conformers would not be suitable for our
film because our film will be to ‘mainstream’ and ‘trendy’ for them. Even though our film is
classed as an indie, it would still appeal to a majority of people because it is also comedy and
romantic.