11 Beginner Tips for Marketing Your Summer Camp
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11 Beginner Tips for Marketing Your Summer Camp

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11 Beginner Tips for Marketing Your Summer Camp Presentation Transcript

  • 1. Marketing YOUR Camp 11 Tips for Getting Started from CAMPHACKER
  • 2. One day at a camp fair...
  • 3. #CampPros c4mp.pro
  • 4. 1 The Marketing 10 STRUGGLE BASICS TIPS
  • 5. The STRUGGLE
  • 6. We aren’t good at communicating our value with people who don’t know summer camp. the PROBLEM
  • 7. As Camp Directors we are Overwhelmed by SURVIVING
  • 8. While our Client FAMILIES are overwhelmed, worried about the economy.
  • 9. Camp is COMPLICATED (15 page forms, 4 different pay rates, sessions that don’t line up with family vacations… and paying by cheque - who has cheques?!?)
  • 10. METR ICS SP IATING U T EN 
 ER UE F L IF A D V TION SI O P RO P I won’t overwhelm you with Marketing SPEAK
  • 11. Let’s look at MARKETING basics
  • 12. (the world doesn’t NEED another summer camp)
  • 13. Marketing is: getting someone who has a NEED to KNOW, LIKE & TRUST You John Jantsch - Duct Tape Marketing
  • 14. need = your UNIQUE SKILL or perspective
  • 15. or... LOCATION/ BUS SERVICE/ LANGUAGE PROGRAMS
  • 16. sell on your UNIQUE SKILLS or...
  • 17. compete on PRICE
  • 18. race to the BOTTOM (always someone who is willing to do it cheaper than you)
  • 19. Be AMAZING or be USEFUL
  • 20. √ location √ expenses √ % of market share
  • 21. Apple Store on 5th Ave., NYC
  • 22. X location X expenses X % of market share
  • 23. BUT...
  • 24. APPLE wins
  • 25. more MARKETING basics
  • 26. 1 2 3 your IDEAL client start with WHY REFERRALS rule
  • 27. who is your IDEAL CLIENT?
  • 28. who is Sue Bryce’s IDEAL CLIENT? (HINT: her’s is very similar to your’s) Check out Sue’s Video: http://zoic.ca/SueBryceIdealClient
  • 29. START WITH WHY
  • 30. People don’t buy what you do, they buy WHY you do it.
  • 31. not just ANOTHER summer camp
  • 32. Ask YOURSELF
  • 33. What’s your CONTRIBUTION?
  • 34. What’s your IMPACT?
  • 35. Ideal WHY statement in the Simon Sinek style: To ____________, so that ___________.
  • 36. CampHacker exists to be the BEST possible resource to the camp community so that they can help make summer camp a priority for EVERY family.
  • 37. Remember this guy? John Jantsch - Duct Tape Marketing
  • 38. John Jantsch ! DUCT TAPE MARKETING
  • 39. Show, don’t TELL
  • 40. Marketing USE TO BE
  • 41. Now we... TEACH them.
  • 42. That better be WHAT YOU DO BEST
  • 43. Seven Referral Steps
  • 44. Narrow your focus Communicate your WHY Package your business Marketing materials that educate
  • 45. businesses call this a CONTENT MARKETING STRATEGY
  • 46. For a CAMP... telling STORIES
  • 47. Narrow your focus Communicate your WHY Package your business Marketing materials that educate Generate leads Harness technology Live by a calendar
  • 48. 10 TIPS
  • 49. It’s not about the TOOLS 1
  • 50. (except when it is...)
  • 51. It’s about TELLING YOUR STORIES
  • 52. Start at the START 2
  • 53. Your Website is your FOUNDATION
  • 54. usability
  • 55. search-ability
  • 56. 13 Choices
  • 57. front page challenge I GO HERE! I WANT TO GO HERE!
  • 58. Remember: It’s a VISUAL MEDIUM 3
  • 59. what’s their story?
  • 60. o go here I WANT to go here I ALREADY go here
  • 61. Focus on your EMAIL NEWSLETTER 4
  • 62. TEACH them.
  • 63. solve a problem for parents
  • 64. REACH OUT to those who don’t UNDERSTAND you.
  • 65. Have a Social Media POLICY 5
  • 66. Some examples of Social Media Policies http://zoic.ca/tTOLPf
  • 67. WHO/ WHEN/ HOW you post to Social Media
  • 68. CRISIS Communication Plan is ESSENTIAL.
  • 69. Be Social, OLD SCHOOL 6
  • 70. chat with them
  • 71. Use GOOGLE HANGOUTS ON-AIR
  • 72. Be PURPOSEFUL 7
  • 73. Make SEARCH ENGINES love you!
  • 74. Write good CONTENT
  • 75. SHARE it.
  • 76. REPEAT
  • 77. MEASURE it 8
  • 78. Create a LANDING PAGE for everything
  • 79. An example of a landing page.
  • 80. campgray.com/aca campgray.com/yellowpages campgray.com/kidsincamp campgray.com/WIcamps campgray.com/campeasy
  • 81. Communicate like it’s YOUR CHILD 9
  • 82. KINTAIL & THE TORNADO
  • 83. Go where the PEOPLE are 10
  • 84. Monitor what is SAID ABOUT YOU 11
  • 85. Your name, staff names Your camp’s name Your industry: “summer camp Wisconsin” Your closest competitor Your biggest supporters “anyone recommend…”
  • 86. thank you slideshare.net/zoic
  • 87. TRAVIS ALLISON www.CampHacker.TV Free Camp MARKETING Newsletter