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HOW AND WHERE WAS IT MARKETED? film trailer via YouTube and television adverts and cinema adverts http://www.youtube.com/watch?v=RYL_T7f59o8
HOW AND WHERE WAS IT MARKETED? film posters in magazines
HOW AND WHERE WAS IT MARKETED? film posters on buses
HOW AND WHERE WAS IT MARKETED? film posters on billboards
HOW AND WHERE WAS IT MARKETED? social networking pages
WHY WAS IT MARKETED THIS WAY? Film trailers YouTube – More than 3 billion videos are viewed each day making it a popular place for people of all ages to find out about new and upcoming films. It is easy to pass on videos links to friends using Facebook, text message and other social networking sites. Television/ Cinema Adverts – Slots on television are sold to marketing companies, selecting a slot in between programmes with a similar target market of the film makes sure the right people watch it, for example: it would be better to place the advert during The Inbetweeners rather than Countdown for The Hangover Part II as The Inbetweeners have a common audience.
WHY WAS IT MARKETED THIS WAY? Posters Magazine – Putting the advert on the page in a magazine with a similar target market would ensure that the poster reaches the people that the film is aimed towards. Buses - General advertising that appeals to a certain tribe of people. This form of advertising is unavoidable, for example if you are stuck in traffic behind a bus, you a forced to look at the advert that is right infront of you. Billboards – Similar to bus adverts, it is shown to everybody but only noticed by those who are interested Social Networking – Fan pages are set up to spread the word about upcoming films, they rely on people to ‘like’ the page then it will be displayed on other people’s news feeds and on a ‘things you make like’ bar at the side of the page.
CONTINUITY The posters in magazines, on buses and on billboards are of the same shot, this helps the audience to link them together and create a sense of recognition between them. The profile picture used on Facebook is also the same image. The posters all use the same slogans ‘the wolfpack is back’. The trailer uses the same sepia tone when displaying the title and credits at the end, it also refers to the ‘memorial day’ like on the posters.
PROMOTION The products work in unison to attract the attention of the audience and get them interested in the film. The more aware they are of these forms of advertising and marketing, the more they think about the film and piece together the different promotion aspects giving them an idea of what the film is about. They are then lured into watching the film in the cinema and/or buying the DVD. Without these forms of promoting films, hardly anybody would find out about new films.
SUCCESS On the opening weekend (26-29thMay) of The Hangover Part II the film brought in £10,409,017 from 469 cinema screens in the UK , $86,035,000 from 3,615 screens in the USA and PHP15,355,734 from 56 screens in the Philippines. This equates to a profit of £62 827 277 in the first two days of screening over 4140 screens.
OTHER FORMS OF MARKETING McDonalds toys
OTHER FORMS OF MARKETING standees in cinemas or film shops
OTHER FORMS OF MARKETING related videos on film and movie websites screenshot taken from imbd.com
OTHER FORMS OF MARKETING interviews with the stars on the radio and news programmes http://www.youtube.com/watch?v=6qxr6-paLh0&feature=related