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10 Social Media Predictions For 2011

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Zach Johnson
Zach Johnson

Social Media Presentation For PLNU

1 of 20
10 Social Media Predictions For 2011 Zach Johnson www.ZBizInc.com
My Personal Story • Graduated from Fermanian Business School in 2008 • Financial Advisor (Short lived.... don’t do it) • Head Coach @ TrafficGeyser.com • Started ZBiz May 2009
How Do We Know The Future Of Social Media? • Advertising Trends • Usage & Open Rates • Recruiting Of Talent • Patents • Press Releases
What is Social Media? • http://www.youtube.com/watch?v=T-wYeTHQCh4
Advertising Trends
Advertising Trends • http://www.ft.com/cms/s/ 2/891e2946-796b-11df- b063-00144feabdc0.html? ftcamp=rss
Advertising Trends
Usage & Open Rates • Email Open Rates Are Dropping
Usage & Open Rates • Social Messaging Email May Have Higher Open Rates Than Traditional Email • Linked In Messages - 35% • Facebook, Twitter,YouTube - unknown?
Usage & Open Rates • 97% Open Rates on SMS • Iphone is only 4% of mobile market • SmartPhones are only 18% of mobile market. • Source: Adweek
Recruiting of Talent • Back in May 2010, Facebook hired Erick Tseng, Google’s lead product manager of Android.
Patents • http://patft.uspto.gov/
Patents • http://patft.uspto.gov/
Patents • http://patft.uspto.gov/
Press & Product Releases • Facebook F8 Conference is a conference where Facebook reveals new technology to Facebook Platform developers. • Product Pages: http://www.facebook.com/sitetour/connect.php
What Opportunity Does This Present? • Facebook Ads are • Become more relevant better than Google’s • Mobile is the future of • Fan Pages & Likes are Social your new distribution channel • Cost Per Lead May Reduce Dramatically • Social Influencers become a huge part of • New Demographic social marketing Data
Case Study: CMO Of Kodak • Increase Engagement • Build Personal Brand • Content Creation Map & Calendar • Facebook App Dev. Consulting • Segmentation Of Audience
Case Study: Mind Movies • 15,000 Likes in 30 days • Alex rank of 870 • 3 weeks:1.5 million in revenue • 5,000 Facebook SHARES • Facebook App Dev. Consulting
10 Social Media Predictions for 2011 • Facebook Instant Personalization on • Social CRM Integration - Everything www.Flowtown.com • Social Newsfeed algorithms & patents become more • Privacy expectations will continue to drop complex • Facebook Connect Replaces • Social Media Measurement & Analytics Email Opt In • Social Banner Retargeting • Facebook & SMS Integration • Influencer marketing will • More Couples Get Married after they meet on Mafia become hugely important - Wars Klout.com
10 Social Media Predictions for 2011

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10 Social Media Predictions For 2011

  • 1. 10 Social Media Predictions For 2011 Zach Johnson www.ZBizInc.com
  • 2. My Personal Story • Graduated from Fermanian Business School in 2008 • Financial Advisor (Short lived.... don’t do it) • Head Coach @ TrafficGeyser.com • Started ZBiz May 2009
  • 3. How Do We Know The Future Of Social Media? • Advertising Trends • Usage & Open Rates • Recruiting Of Talent • Patents • Press Releases
  • 4. What is Social Media? • http://www.youtube.com/watch?v=T-wYeTHQCh4
  • 6. Advertising Trends • http://www.ft.com/cms/s/ 2/891e2946-796b-11df- b063-00144feabdc0.html? ftcamp=rss
  • 8. Usage & Open Rates • Email Open Rates Are Dropping
  • 9. Usage & Open Rates • Social Messaging Email May Have Higher Open Rates Than Traditional Email • Linked In Messages - 35% • Facebook, Twitter,YouTube - unknown?
  • 10. Usage & Open Rates • 97% Open Rates on SMS • Iphone is only 4% of mobile market • SmartPhones are only 18% of mobile market. • Source: Adweek
  • 11. Recruiting of Talent • Back in May 2010, Facebook hired Erick Tseng, Google’s lead product manager of Android.
  • 12. Patents • http://patft.uspto.gov/
  • 13. Patents • http://patft.uspto.gov/
  • 14. Patents • http://patft.uspto.gov/
  • 15. Press & Product Releases • Facebook F8 Conference is a conference where Facebook reveals new technology to Facebook Platform developers. • Product Pages: http://www.facebook.com/sitetour/connect.php
  • 16. What Opportunity Does This Present? • Facebook Ads are • Become more relevant better than Google’s • Mobile is the future of • Fan Pages & Likes are Social your new distribution channel • Cost Per Lead May Reduce Dramatically • Social Influencers become a huge part of • New Demographic social marketing Data
  • 17. Case Study: CMO Of Kodak • Increase Engagement • Build Personal Brand • Content Creation Map & Calendar • Facebook App Dev. Consulting • Segmentation Of Audience
  • 18. Case Study: Mind Movies • 15,000 Likes in 30 days • Alex rank of 870 • 3 weeks:1.5 million in revenue • 5,000 Facebook SHARES • Facebook App Dev. Consulting
  • 19. 10 Social Media Predictions for 2011 • Facebook Instant Personalization on • Social CRM Integration - Everything www.Flowtown.com • Social Newsfeed algorithms & patents become more • Privacy expectations will continue to drop complex • Facebook Connect Replaces • Social Media Measurement & Analytics Email Opt In • Social Banner Retargeting • Facebook & SMS Integration • Influencer marketing will • More Couples Get Married after they meet on Mafia become hugely important - Wars Klout.com
  • 20. 10 Social Media Predictions for 2011

Editor's Notes