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Social Gaming White Paper by Erez Yerushalmi

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Looking for a white paper such as this one? …

Looking for a white paper such as this one?
Need some top-notch consultancy regarding gaming, social gaming, digital business models and digital innovation?
write me an email at erezyerush@gmail.com


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  • 1. erezyerush@gmail.com Social Gamer 43 YRS 5 HRS $12 USD The average age Average weekly Average Revenue of a social gamer hours played Per Paying User Social gamers by age 60+ 16% Key Facts 22% „ 55% of social gamers are female50-59 „ 95% play multiple times a week „ 83% play over Facebook40-49 20% „ 56% have been playing for at least one year „ 76% play with people their own age30-39 21% „ 53% play games for “excitement”22-29 14% „ 45% play games for “stress relief” „ 28% are single. 28% are married with children <21 6% „ 41% work full time. Only 11% are Homemakers „ 57% rely on word of mouth as a primary way to 0% 5% 10% 15% 20% 25% discover new games Usage pattern Social gamers spend more than half (54%) of their time on social networking sites playing games. In addition 69% of social gamers also spend 15% of their time playing casual and hardcore games. Though 49% play on desktop/Laptop, Handheld devices are rapidly becoming (15%) a popular gaming platform Gamer life time Frequency of play >3 years 25% Once a week or less 5% 2-3 years 11% 1-2 years 2-3 times a week 31% 20%7-12 months 17% Once a day 30% 4-6 months 14% 0-3 months Several times a day 34% 12% 0% 5% 10% 15% 20% 25% 30% 0% 10% 20% 30% 40% The average social gamer spends 5 hours a week playing social games 168 Hours/Week spending Among social gamers who spend money on virtual goods, 56% will make a second purchase, while 25% will purchase 3 times or more. While examining the popularity of specific virtual items, Utility Goods (items that affect the game directly, rather than vanity items) seem to drive more users to pay AVERAGE REVENUE MONETIZATION CONVERSION LIFE TIME VALUE Top Facebook games Top games monetize Top games convert an Average Life time value obtain a $1 to $2 USD an average of $100 average of 3% players of a social gamer is $55 ARPU USD per 1000 DAU to paying users USD $1 $10 3% $55 High Performance High Performance High Performance One time purchaser games obtain $0.35 games monetize an games convert an pay an average of $12 USD ARPU average of $10-$30 average of 1% players USD. Loyal purchasers USD per 1000 DAU to paying users reach $250 USD Asia $30 Latin North Social gaming America America $74 “Top Spenders” are $57 estimated at $1000 Europe USD Life Time Value $62 LTV by Region Erez Yerushalmi „ erezyerush@gmail.com „ +972-544-688538 „ www.digi-boom.com