This document summarizes the events surrounding the GameStop stock surge in January 2021. It discusses how the movement started on the Reddit forum WallStreetBets and spread beyond the platform through social media and news coverage. As the trend gained popularity worldwide with over 2 million tweets, brands saw an opportunity to capitalize by creating relevant social media posts and products. However, trendjacking requires speed, relevance to the topic, and authenticity to be effective at engaging audiences and gaining exposure from the viral discussion.

1. http://www.free-powerpoint-templates-design.com
REDDIT VS WALLSTREET
Capitalizing the trend – Relevance Marketing

2.  How it all started?
 Timeline of the events
Reddit VS Wall street
01
 How it went beyond reddit and discord?
 How it went beyond borders?
#Trending!
02
 How brands capitalize on it?
 Speed and relevance have become most important for brand engagement
on social media.
TrendJacking
03
THE GAME IS ON!

3. #How it all
Started?

4. $14 to $483
11-13
Jan
19 -
25
Jan
Citron Research
26
Jan
Papa Musk
27
Jan
Mass Media
8 – 10
Dec
Q3 Earnings
GameStop shares tank
after company misses
Wall Street estimates for
quarterly.
Elon Musk tweets
"Gamestonk!!", along
with a link to Reddit's
Wallstreetbets stock
trading discussion
group, where
supporters refer to
the Tesla CEO as
"Papa Musk."
Melvin Capital and Citron
closes the majority of their
GameStop position at a
loss.
Federal Reserve Chair
Jerome Powell declined
outright to comment on the
extraordinary rise in the
shares
GameStop appoints
Chewy.com founder
(Ryan Cohen) to its
board
GameStops shares
rise 57%, followed by
another 27% jump the
next day to $39.90
Short seller Citron
Research takes aim.
Tweets about
GameStop, saying
buyers at these levels
are "the suckers at this
poker game" and stock
"back to $20 fast.“
Shares rise another
50%.
Ryan Cohen joins/
Rise in share price
#DeleteRobinhood
28
Jan
Online trading platforms
Robinhood and Interactive
Brokers said they had
restricted trading in shares
of GameStop
#DeleteRobinhood hashtag
trending on twitter

5. #Trending
Beyond reddit and retail investors

6. How it went beyond Reddit and Discord?
You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy
to change colors, photos and Text.
Blogs, news channel started covering the story and each link
was heavily shared on social media (which bring more
people to cover and write about the story)
Source : Buzzsumo.com

7. How it went beyond Reddit and Discord?
You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy
to change colors, photos and Text.
Started trending on twitter on 26th January with meme, videos, and
content from news companies. (Link in comments)
Massive trending (8th most trending) : Content creators jumped on it
(Jpa had less then 5K followers but received over 39K likes and
7.8K retweets.)

8. How it went beyond Reddit and Discord?
Moved from 8th most trending on 26th January to capturing
top 4 hashtags on 27th January (Link in comments.)
Source : us.trend-calendar.com

9. How it went beyond Reddit and Discord?
Trend spread in other parts of the world.
Over 2M tweets on 27th January worldwide.
Source : getdaytrends.com

10. How it went beyond Reddit and Discord?
Trend spread in other parts of the world.
Over 2M tweets on 27th January worldwide.
India
Australia
China
Japan

11. How it went beyond Reddit and Discord?
You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy
to change colors, photos and Text.
Redditors went all IN!
It became more then a trade for them and they reached
masses to beat short-sellers.

12. #TrendJacking

13. Popeyes Chicken - Trendies4Yall
Launched a promo code for Gamestop
and 4 other stocks
(Popeyes Chicken responded to few comments)
Influencer's started to respond

14. But that’s not all
Popeyes Chicken also got free coverage in leading newspapers worth thousands of dollars.

15. Some Other Brands
Not much response but they were able to become part of conversation

16. #GAMESTONK

17. Creators responded with products
Redbubble.com Targeting new fortune - Products for GME Gang

18. Creators responded with products
E-bay Amazon Etsy
Gamestonk word used by Elon Musk 5 days ago, now has the products on all leading marketplaces. This is
the real fast-fashion.

19. # 3 Essential
Consideration
for Trendjacking.

20. 3 Essential Considerations for Trendjacking
#Speed
#Relevance
#Authenticity

21. Stay tuned for more insights on digital
marketing trends!