Trade Ideas Twitter 2009


Published on

Presentation to the Partners of Trade Ideas LLC on the Power of Twitter

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Trade Ideas Twitter 2009

  1. 1. Trade-Ideas Annual Partners’ Meeting twitter ?!!@! – what’s it all about? And why should I care?! January 2009 San Diego © 2009 Trade-Ideas LLC, All rights reserved
  2. 2. The Twitter Feed & Stream © 2009 Trade-Ideas LLC, All rights reserved
  3. 3. The Twitter Feed & Stream <ul><li>food </li></ul><ul><li>photography </li></ul><ul><li>stocks </li></ul><ul><li>celebrities </li></ul><ul><li>whatever </li></ul><ul><li>conferences (i.e., #tradersexpo) </li></ul><ul><li>Many twits ‘tagged’ with symbol to identify & sort out of greater Twitter stream </li></ul><ul><li>#nrg </li></ul><ul><li>#SXSW </li></ul><ul><li>#finance </li></ul>© 2009 Trade-Ideas LLC, All rights reserved
  4. 4. The Twitter Feed & Stream <ul><li>food </li></ul><ul><li>photography </li></ul><ul><li>stocks </li></ul><ul><li>celebrities </li></ul><ul><li>whatever </li></ul><ul><li>conferences (i.e., #tradersexpo) </li></ul><ul><li>Twitter posts featuring $stock symbols (e.g., $AAPL) or $$ appear on </li></ul><ul><li>Launched ’08 </li></ul><ul><li>8300 users </li></ul><ul><li>H. Lindzon (AZ, NYC) </li></ul><ul><li>S. Macbeth (CA) </li></ul><ul><li>P. Pearlman (NYC) </li></ul>© 2009 Trade-Ideas LLC, All rights reserved
  5. 5. The Twitter Feed & Stream: Examples © 2009 Trade-Ideas LLC, All rights reserved Used by brands for customer support (not sales), product info, brand-relevant news/viewpoint TheHomeDepot  @rainaterror Hi - I'd like to see if I can help. Mind sending your phone # to so I can have someone call u? Brevity rules (max post length = 140 characters) so relevance & value are coins of the realm Twits:headlines :: Blog:article mashable  Reading: &quot;Staff Finds White House in the Technological Dark Ages&quot; (eesh) Subq : (US) reportedly US House panel has approved $3B in internet spending as part of stimulus bill. $CSCO TradeIdeas : Couriers: Largest # of Consecutive 5 Min Up Candles Today @ 50th percentile of daily range or higher:  $$ Question: where should this link go? Assume most followers are not subscribers. Pulled from StockTwits Note: Sites like tinyurl shorten lengthy addresses to help meet the Twitter character limit
  6. 6. “ Sociology & Marketing are on a collision course . ” © 2009 Trade-Ideas LLC, All rights reserved . . . Easy to Approach While lists like these are hard to come by and connect with JasonRaznick (467):  I trade, contribute to RealMoney , help operate StreetInsider and I'm often quoted in Barron's TopProsTopPicks (697) : From : the investing pros' latest picks for stocks, ETFs, and funds, expert insights, and market commentary ToddStottlemeyre (622) : Former MLB pitcher, Former Merrill broker, Trader, Investor TalentedBlonde (230) : Retail analyst, FOX Biz anchor. Fair-Haired and Ingenious Since 1970 Alphatrends (1576):  Trader, educator, Ericbolling (1213) : Facebook..or Fox News , Fox Business, CaleInTheKeys (1083) : Portfolio manager, Tarpon Fund . One geek in the Keys is worth two suits in the city THE_REAL_SHAQ (36,539) : (for real) Note: TradeIdeas (692 followers), HowardLindzon (3752 followers) . . . is full of enablers
  7. 7. Trade-Ideas Twitter Page
  8. 8. The Rise of Unstructured Data in Trading <ul><li>Unstructured data : information not traditionally read or interpreted by computers to make decisions, and includes news, SEC filings and Web content </li></ul><ul><li>&quot;Firms will be looking for any competitive advantage they can find, and unstructured data offers an untapped reservoir of new ideas waiting to be discovered.“ </li></ul>Firms will spend US$75 million for unstructured content used in algorithmic trading in 2009, and Aite Group anticipates that this figure will grow to US$141 million in 2011. Source: Aite Group Report, Boston, MA, October 29, 2008
  9. 9. StockTwits: “The Human Ticker” Idea : StockTwits feed as an alert inside Trade-Ideas (always people talking stocks/in search of new audience); new category of social-based alerts © 2009 Trade-Ideas LLC, All rights reserved
  10. 10. StockTwits: “The Human Ticker” <ul><li>Benefits : </li></ul><ul><li>Answers need, “Tell me what to trade” </li></ul><ul><li>WOM among social traders – receptive to technology in trading (e.g., OM, Bot) </li></ul><ul><li>Partner with those who are masters of buzz, media awareness, and eyeballs (e.g., Lindzon) </li></ul><ul><li>The data is free & unfettered </li></ul><ul><li>Better than news alerts: meta-news alerts </li></ul><ul><li>Relationships here lead to new partners later (e.g., </li></ul>© 2009 Trade-Ideas LLC, All rights reserved
  11. 11. The Twitter Idea & Benefits: StockTwits © 2009 Trade-Ideas LLC, All rights reserved Note: The StockTwits feed would be filterable at the StockTwits site with only the above filter added by Trade-Ideas Flow rate of StockTwit posts ranges from 20 – 30 posts per minute Twitter stock conversation (Minutes) ( ? )
  12. 12. The Twitter Feed & Stream: Our Own Twits © 2009 Trade-Ideas LLC, All rights reserved <ul><li>twitter Works Best When: </li></ul><ul><li>It points to further, </li></ul><ul><li>relevant, valuable details </li></ul><ul><li>(e.g., blog) </li></ul><ul><li>Is in sync with latest blog post </li></ul><ul><li>Generates conversation (e.g., on the blog, in </li></ul><ul><li>stream) </li></ul><ul><li>Credible experts give the bottom line </li></ul><ul><li>Your Network responds with feedback, answers, etc. </li></ul><ul><li>Exposes you to others </li></ul><ul><li>twitter Sucks When: </li></ul><ul><li>Twits pimp or kiss-ass </li></ul><ul><li>it’s T.M.I. or too random </li></ul><ul><li>it’s ideological </li></ul><ul><li>irrelevant or boring </li></ul><ul><li>exclusive v informative </li></ul><ul><li>blog doesn’t expand twits </li></ul>Source: Le top 10 des relous sur twitter ; Top 10 List of People to Unfollow on Twitter
  13. 13. Ogilvy's Take on Twitter: Rules of Engagement © 2009 Trade-Ideas LLC, All rights reserved
  14. 14. 40 Best Twitter Brands & the People Behind Them 40 of the Best Twitter Brands and the People Behind Them © 2009 Trade-Ideas LLC, All rights reserved
  15. 15. Reap What You Sow: BD on Twitter TradeIdeas  I'm open to all ideas - you could add continuously updating scans, assistance modeling strategies 2:23 PM Jan 10th Fm: TraderAlamo  been liking ur stuff, bro..maybe we could do some cross-promotion is my project...we will be a free site ALWAYS w/ no mem 12:30 PM Jan 10th © 2009 Trade-Ideas LLC, All rights reserved Note: These are Direct Messages (DMs) – private messages not viewable to others
  16. 16. Breaking News In dry times, Twitter going back to the funding well? Twitter  is closing in on raising another round of funding,  according to TechCrunch . The site reports that the micro-messaging service has signed a term sheet with at least one venture fund and that the round will put its valuation at $250 million. MG SIEGLER  | JANUARY 24TH, 2009
  17. 17. Next presentation © 2009 Trade-Ideas LLC, All rights reserved