3. What is Culinary tourism?
Culinary Tourism is not new
Focuses on the search for and enjoyment
of prepared food and drink
Culinary Tourism promotes all
gastronomic experiences
It’s the pursuit of unique and memorable
eating and drinking experiences
4. Why is Culinary Tourism Important?
Nearly 100% of tourists dine out when traveling
Dining is consistently one of the top 3 favorite tourist
activities
The higher the total bill, the more likely the patrons
are tourists
Local cuisine is the #1 motivating factor in choosing a
destination
5. Who are culinary tourists?
A culinary tourist can be a visitor who has traveled to
town specifically to dine at your establishment.
A culinary tourist can also be a business traveler who
decides to dine at your restaurant.
6. How can you promote
culinary tourism?
It is important that you take full advantage of your
regions culinary tourism opportunities
Establishing yourself as a unique and memorable
dining destination
7. Examples..
Novel notions-
One of the main ideas is that tourists can get
something at your restaurant or in your town
that they can’t get back home.
Your restaurant should capitalize on this idea by
identifying a local or regional specialty and
creating your own version of it.
8. Cont…
Chef Demonstrations
This is an easy ways to create an unforgettable dining
experience
Enlist locals as culinary ambassadors
One of the top questions tourists ask locals is, “where’s a
good place to eat around here?”
9. International Culinary Tourism
Association
27 million leisure travelers have participated in
culinary related travel in the last 3 years in the US
They spend approx: $51 billion annually on travel
related expenses including $12 billion directly on
culinary activities while traveling
In the US, culinary tourists are more likely to be people
who are cultured and affluent
10. Cont…
Culinary travelers are highly motivated to experience
unique and memorable dining experiences.
They are also significantly more likely to research and
plan their trips using both print and online materials.
11. Culinary Events and Activities
Business event planners should create unique
programs that cannot be experienced during leisure
travel.
Cooking classes
Visiting farmers markets
Gourmet food shopping
Participating in winery tours
Attending wine festivals
12. Findings on Wine-Related Travel
Wine travelers spend, on average, $937 per trip, with
about one-fourth of their travel budget going towards
wine-specific activities.
13. Top wine destinations include
California (31%)
New York (10%)
Missouri (5%)
North Carolina (5%)
Oregon (5%)
Pennsylvania (5%)
14. Findings on Food-Related Travel
On average, food travelers spend $1,194 per trip, with
over one third of their travel budget going towards
food related activities.
15. Top food destinations include:
California (14%)
Florida (10%)
New York (7%)
Texas (6%)
North Carolina (4%)
Georgia (4%)
17. Italy Study Tour
By experiencing Italian hospitality first hand, the
students will be given the opportunity to see and
compare Italian hospitality industry with that of the
United States.
18. Itinerary Day 1- Depart to Florence
Day 2- Dinner – Palazzo Leopoldo -
Ravioli
Day 3- Breakfast Buffet, Excursion
to Siena - Culinary Lesson
Day 4- Full Day Wine Excursion ,
Dinner Presentation
19. Itinerary cont…
Day 5- Wine excursion to Castello di
Vicchiomaggio with lunch , Travel to Florence,
Dinner at a local restaurant
Day 6- Half day walking tour of Florence,
Lunch and Dinner at a Local Restaurant
Day 7- Full day excursion to Southern
Tuscany, Lunch and Dinner at a local
restaurant
Day 8- Morning market tour of Florence,
Lunch and Dinner at a local restaurant
Day 9- Breakfast buffet / check out / return
home
21. Costa Rica Study Tour
The purpose of this faculty-led academic study tour is
to expose students to the hospitality operations of
Costa Rica, to gain an appreciation for cuisine and
cultures
22. Itinerary
Day1- Travel Day
Day 2- Guided tour / cooking class
Day 3- CATIE Training Center / cooking
class
Day 4- Visit Coffee Farm / Cooking
Class / Dinner reception at CATIE
Day 5- Cooking class / Visit Cheese
factory
23. Itinerary Cont…
Day 6- Tour of Thermal
Waters Spa / cooking class
Day 7- Visit to Irazu Volcano
/ Reception at Bed and
Breakfast
Day 8- Return home to
Florida
25. Molecular Gastronomy
Wikipedia – The study of physical and
chemical processes that occur in
cooking
Harold McGee – Scientific study of
deliciousness
Nicholas Kurti – Scientific
investigation of cooking whose
objective is inventing new dishes
26. Moto in Chicago
If you think food is meant to be
experienced with all the senses, book a
table at Moto, home to Chicago's most
jaw-droppingly original dishes.
Dining here with a five-course, seven-
course, and "gastronomic tasting
menu" of up to 18 courses.
Sometimes the menu itself is edible.
27. Wylie Durfesne – WD 50
2006 New York magazine’s 101 Best
Restaurants, WD-50 was awarded four stars
(out of a potential five) and was ranked
fourth restaurant overall.
2007 The James Beard Foundation
nominated Wylie for Best Chef
29. South Beach Food & Wine Festival
Is a national, star-studded, four-day
destination event showcasing the talents
of the world’s most renowned:
winemakers, spirits producers, chefs and
culinary personalities.
30. Statistics
2002 attracted close to 7,000 guests
2003 attracted 10,000 guests
2004 attracted more than 20,000
guests
Now in 2008 attracted close to
40,000 guests and raised $1.7
million for the FIU School of
Hospitality and Tourism
Management
32. Statistics The Garlic Festival has been held
every year since 1999.
To date it has contributed over
$229,000 back to the
organizations that staff the event.
Over 16 groups comprised of over
500 individuals that volunteer
their time, energy and hearts to
the Delray Beach Garlic Fest.
33. Statistics cont…
33,000 people came to the Garlic Festival last year.
The Delray Affair (crafts) is the largest event, but in a
close second is the Garlic Festival.
Has been shown Nationwide on The Food Networks -
Unwrapped
It has become a destination event
34. Attendance
People come from all over to experience the Delray
Beach Garlic Fest.
Attendance is made up of:
22% Delray residents
43% Palm Beach County residents
11.4% Other States
5% Elsewhere (Outside U.S.)
35. Conclusion…
Culinary Tourism is a great way to increase tourism
generated revenue
Strategic partnerships are key
Growth potential
Numerous alternatives
What is Culinary Tourism all about?
38. Panna Cotta
Ingredients:
2 cups Whipping Cream
3 oz Sugar
1 ea Vanilla Bean
2 ea Gelatin Sheets
1. Soften gelatin in bowl with cold water
2. Heat cream on low with sugar and vanilla bean. Stir
continuously until dissolved.
3. Add gelatin sheets, and pour into molds
Serves: 4-6
39. Caramel Sauce
Ingredients:
1# Sugar
2 oz Water
8 oz Heavy Cream
1 oz Butter
1. Place sugar in sauce pot add water to moisten
2. Cook sugar until golden brown.
3. Remove from heat and add heavy cream being sure to
whisk mixture to prevent it from boiling over.
4. Add butter and mix, set aside until needed.
40. Chocolate Tuile
Ingredients:
5 oz AP Flour
6 oz Powder Sugar
1 oz Coco Powder
6 ea Egg Whites – room temperature
4 oz Butter – melted
1. Sift together dry ingredients, place in mixing bowl with paddle
attachment. Add egg whites and mix until smooth.
2. Add melted butter and mix until smooth.
3. Spread the paste flat and even on a cookie sheet lined with
parchment paper.
4. Bake at 375’ F until golden done about 5 minutes.
41. Lemon Foam
Ingredients:
225g Lemon Juice
275g Water
30g Sugar
1.5g Lecite
1. Combine all ingredients in mixing bowl, use a hand held
blender and mix to incorporate.
2. Allow foam to stabilize, then collect.
Note: Lecite is a natural soy emulsifier ideal for making
foams
