This slides share information of use to Toastmasters clubs and public speakers who would like to enhance their social media presence and profiles.

1. Presented By Lionnel Yamentou
Social Media
Simplified
for
Speakers & Clubs
Tweet: @Yamentou Facebook.com/Yamentou LinkedIn: @Yamentou

2. Agenda
• Setup
• Laying a Foundation For Social Media
• The Social Networks and Etiquette
• Case Studies
• Tools & Resources
• Quiz
• Close

3. Setup  Definition
WHAT IS
SOCIAL MEDIA

4. ATTENTION.
POPULATION.
CONNECTIONS.
Setup  Why Should You Care?

5. Foundation  For Clubs
MEMBERSHIP.
MANAGEMENT.
METHODS.

6. Foundation  For Speakers
THEME. SPEECH.
TARGET AUDIENCE.

7. Foundation  You Must Have A WEBSITE
YOUR SOCIAL MEDIA EFFORTS
SHOULD ALL LEAD TO…
YOUR OWN
WEBSITE

8. Meet the Networks
• Facebook
• Twitter
• LinkedIn
• YouTube
• Google+

9. Networks  Facebook
IS FACEBOOK FOR YOU?
• OVER 1.3 BILLION USERS
• 48% USERS LOGIN DAILY
• 35% AGED 25 TO 45
IDEAL FOR:
TRAFFIC TO SITE, BRAND EXPOSURE,
ENGAGEMENT
Source: www.StatisticBrain.com

10. Networks  Twitter
IS TWITTER FOR YOU?
• OVER 600 MILLION USERS
• 40% WATCH WITHOUT TWEETING
• 42% AGED 25 TO 45
IDEAL FOR:
TRAFFIC TO SITE, BRAND EXPOSURE,
ENGAGEMENT
Source: www.StatisticBrain.com

11. Networks  LinkedIn
IS LINKEDIN FOR YOU?
• OVER 300 MILLION USERS
• 39% LOGIN DAILY
• 45% AGED 25 TO 45
IDEAL FOR:
SEO, BRAND EXPOSURE, ENGAGEMENT
Source: www.StatisticBrain.com

12. Networks  YouTube
IS YOUTUBE FOR YOU?
• 900 MILLION UNIQUE VISITS DAILY
• 39% LOGIN DAILY
• 50% USERS AGED 25 TO 45
IDEAL FOR:
SEO, TRAFFIC TO SITE, BRAND EXPOSURE,
ENGAGEMENT
Source: www.StatisticBrain.com

13. Networks  Google+
IS GOOGLE+ FOR YOU?
• OVER 350 MILLION USERS
• 50% USERS AGED 25 TO 45
IDEAL FOR:
SEO, TRAFFIC TO SITE, ENGAGEMENT
Source: www.StatisticBrain.com

14. Social Media Etiquette
SOCIAL MEDIA
ETIQUETTE

15. Etiquette: Do & Don’t
• Do
1. Be Context
Aware
2. Connect and
Relate Before
You
Communicate
3. Experiment
• Don’t
1. Oversell
2. Be Negative
3. Blur the Line

16. Case Study (Speakers)
GOOGLE
YOURSELF
GET A
WEBSITE
Case Study (Speakers)

17. Case Study (Speakers)
WHERE TO SPEND TIME?
LINKEDIN, FACEBOOK, TWITTER

18. Case Study (Clubs)
GOOGLE
“~PUBLIC
~SPEAKING
” IN YOUR
CITY
Case Study (Clubs)

19. Case Study (Clubs)
WHERE TO SPEND TIME?
YOUTUBE, FACEBOOK, GOOGLE+

20. NETWORKS  NOTABLE MENTIONS
WORTH MENTIONING
TOASTMASTERS.ORG
MEETUP.COM
YELP.COM
FREETOASTHOST 2.0

21. Tools & Resources
• Online
– Toastmasters.org
– Hootsuite.com
– BufferApp.com
– Swayy.co
– MyTLog.tk
• Offline
– Forget Facebook,
Get Facetime
(Victor Broski)
– Club Success
Formula M = E3
(Chris Gregory)

22. QUIZ
TIME FOR REVIEW
QUIZ

23. QUIZ: Question 1
QUESTION 1
WHERE SHOULD
ALL YOUR SOCIAL
MEDIA EFFORTS
LEAD TO?

24. QUIZ: Question 2
QUESTION 2
YOUR CLUB DECIDES TO
RECORD ALL MEMBERS
SPEECHES ON VIDEO AND
PUBLISH MONTHLY CLUB
NEWS. WHAT’S THE BEST
PLATFORM?

25. QUIZ: Question 3
QUESTION 3
NONE OF YOUR CLUB
MEMBERS ARE ON
SOCIAL MEDIA. IS IT
WORTH IT TO CREATE
AND MAINTAIN A
PRESENCE? WHY?

26. QUIZ: Tiebreaker Question
TIEBREAKER QUESTION
WHAT ARE THE NAMES
AND TITLES OF YOUR
CLUB’S EXECUTIVE
MEMBERS?

27. QUIZ WINNER
AND THE WINNER IS…

28. QUIZ WINNER
YOU ;D

29. Helpful resources
THIS COULD BE OF HELP TO YOU

30. Feedback Forms & Close
THANK YOU FOR BEING HERE!
LET US CONTINUE THE CONVERSATION ON
SOCIAL MEDIA: @YAMENTOU
Facebook.com/Yamentou Twitter.com/Yamentou
Yamentou.com Linkedin.com/in/Yamentou
The End