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Social Media For Club Growth

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Social Media For Club Growth

  1. 1. SOCIAL MEDIA FOR CLUB GROWTH Create and Optimize an Online Marketing Strategy for Your Club Yamentou.com Twitter.com/Yamentou Facebook.com/Yamentou
  2. 2. Agenda 1. Social Media: a Foundation 2. Designing Your Strategy 3. Tools & Resources3. Tools & Resources 4. Case Study with Live Demonstration 5. Questions (& Answers) 6. Quiz & Close
  3. 3. SOCIAL MEDIA: A FOUNDATION Let’s find a common ground
  4. 4. What is Social Media?
  5. 5. Other Relevant Keywords a. Digital Marketing b. Social Media Marketingb. Social Media Marketing c. Search Engine Optimization (SEO) d. Content Marketing e. Email Marketing f. Website Optimization
  6. 6. WHAT NETWORK(S) SHOULD I USE? Facebook, Twitter, LinkedIn, YouTube, Google+
  7. 7. 1) Facebook a. Over 1.3 billion users b. 48% of users login dailyb. 48% of users login daily c. 35% aged 25 to 45
  8. 8. 2) Twitter a. Over 600 million users b. 40% watch without tweetingb. 40% watch without tweeting c. 42% aged 25 to 45
  9. 9. 3) LinkedIn a. Over 300 million users b. 39% login dailyb. 39% login daily c. 45% aged 25 to 45
  10. 10. 4) YouTube a. 900 million unique visits daily b. 39% login dailyb. 39% login daily c. 50% users aged 25 to 45
  11. 11. 5) Google+ a. Over 350 million users b. 50% users aged 25 to 45b. 50% users aged 25 to 45
  12. 12. Match Network to Your Goals Communication Brand Exposure Traffic to Your Site SEO Facebook Good Okay Good GoodFacebook Good Okay Good Good Twitter Good Good Good Good LinkedIn Okay Good Good Okay YouTube Okay Okay Good Okay Google+ Good Good Okay Okay
  13. 13. DESIGNING YOUR STRATEGY Here is the blueprint
  14. 14. STEP 1 DEFINE A TARGET
  15. 15. STEP 2 CREATE A CLUB WEBSITECLUB WEBSITE
  16. 16. STEP 3 PROFILE YOUR IDEAL CLUBIDEAL CLUB MEMBER
  17. 17. STEP 4 CREATE ACCOUNTS (WHERE NEEDED)(WHERE NEEDED)
  18. 18. STEP 5 INVOLVE ALL CLUB MEMBERSCLUB MEMBERS
  19. 19. STEP 6 CREATE AN ACTIVITYACTIVITY SCHEDULE
  20. 20. STEP 7 AUTOMATE AS MUCHAS MUCH AS YOU CAN
  21. 21. STEP 8 MONITOR PERFORMANCEPERFORMANCE & TWEAK AS NECESSARY
  22. 22. STEP 9 HAVE PATIENCE
  23. 23. TOOLS AND RESOURCES Implementation
  24. 24. (see attachment)
  25. 25. ALL NATIONS TOASTMASTERS CLUB Case Study
  26. 26. Online Demo
  27. 27. QUESTIONS AND ANSWERS Any Unanswered Question
  28. 28. Ask that question 
  29. 29. QUIZ My turn to ask questions (and also review)
  30. 30. Question 1 Where should all your onlineWhere should all your online marketing efforts lead to?
  31. 31. Question 2 None of your club members are onNone of your club members are on social media. Is it worth it to create and maintain a presence? WHY?
  32. 32. Question 3 What is the third step in designing aWhat is the third step in designing a social media strategy for your club?
  33. 33. Tie Breaker Question Explain the difference betweenExplain the difference between Digital Marketing and Social Media Marketing
  34. 34. This could be of help to you
  35. 35. My Gift to You 45 MINUTES VIDEO INTERVIEW WITHINTERVIEW WITH SOCIAL MEDIA EXPERT MICHAEL BRANDT FILL THE SIGNUP FORM – WRITE CAPS AND BIG
  36. 36. THANK YOU FOR BEING HERE! LET US CONTINUE THE CONVERSATION ON SOCIAL MEDIA: @YAMENTOU Yamentou.com Linkedin.com/in/Yamentou Facebook.com/Yamentou Twitter.com/Yamentou The End

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