Even more data from off-site interactions in search and media
But the data is siloed…
… and its mostly anonymous data…not easily linked to everything we know offline.
Its expensive to store, to process and interpret
Its even harder to make it actionable at the point of contact with the consumer… because real time contact on websites and online advertising requires data to be collected and analyzed and content decisions made in milli-seconds
to optimize prospect and customer interaction across multiple digital channels .
[x+1] delivers the power of relevant communications to the world’s best companies Customer-centric, data driven online marketing
A common data and reporting infrastructure ties the products together and enables advanced custom analytics The decision server (SSM) delivers the decision or the content to the 3 rd party ad or content server for each channel Display Site Search / LPO Data & Reporting Targeting / Decisioning Serving Tools and Interface Email Offline: Direct Mail Call Center Courier Video Unified Interface Integrated Partners and Open API’s Reporting and Analytics [x+1] Technology Platform Technology Platform POE models provide algorithmic optimization decisions in real time List builder creates contextual, geographic/demographic data, and behavioral lists Rules engine allows for marketer defined decisions, alone or combined with POE
POE is the heart of the solution identifies consumer attributes correlated with positive responses to a marketer's advertising and uses this information to identify target audience profiles Technology Platform HTTP and IP Data Demographic Data Contextual Data Customer Data Behavioral Data
Without [x+1], in a typical display campaign, 20% of the impressions account for 80% of the conversions
Company Overview Our unique value proposition [x+1] Technology Predicts the Response Rate and Value of Online Users, One Impression at a Time… … in order to Maximize the Performance of Online Media and Websites Audience Segments [x+1]’s predictive marketing engine substantially increases conversion rates among highly-valued customers and prospects
Proven Value to Leading Advertisers Advertisers / Brands Company Overview Agencies / Marketers
[x+1] enables marketers to manage ALL prospect and customer touch-points through a single decision engine Search Landing page Display E-Mail Offline Lists Client Website POE-enabled Real-Time Targeting Client Marketing Database Mobile Video Product portfolio Offline transactions Direct mail exposure Tenure
The Delta homepage used to show the same static message to all US site visitors
Home Page Optimization and Search Integration
First the hero shot… then other placements made dynamic B D C E A Dynamic Variables: Headers Headlines Copy Action Buttons Images Dynamic pages enable a personalized experience that is integrated with any banner ad or search keyword campaign. A B C D E
Leverage anonymous + customer data and continuously adapts to changing customer needs in real time.
Audiences are identified and addressed with uniquely relevant content
[x+1] identifies over 1,000 discrete audience segments on Delta.com, and can serve those segments unique pages
Fare Sale Breadth - SAM Urban Breadth – All Other Origin NTR Functionality – West EU Urban Functionality – US Urban Functionality – US Rural Functionality – US Beach Functionality – SAM Urban Functionality – Nature Functionality – Middle East Functionality – Africa Functionality – Asia Functionality – Carribean Functionality – East EU Personalization of Delta’s pages drives lift and produces significant incremental revenue In 6 months, [x+1] has generated 40x ROI for Delta Through conversion tracking [x+1] has been able to advise which creative copy and imagery are most successful at driving ticket sales