Brand Choice

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Brand Choice

  1. 1. <ul><li>Brand Choice </li></ul><ul><li>Customize the best adjacency solutions for your brand </li></ul>2.4
  2. 2. Control your brand’s reputation <ul><li>When managing campaigns through Media+1, you can be confident that your ads will not only be shown to the right audiences, but also appear in the right places. </li></ul><ul><li>[x+1]’s Brand Choice allows marketers and agencies to determine the appropriate level of brand adjacency control for every campaign. </li></ul>
  3. 3. Brand Choice ? [x+1] sends its lists of sites where media can be sourced to its Brand Choice partners [x+1] serves display media for a campaign only to site lists identified by client Category filtering options for exchange and RTB inventory Adsafe curated Inclusion/Exclusion lists at sub-domain level: Adsafe rating of [x+1]’s media delivery Functions: [x+1]’s partners analyze the sites and rate each by level of brand appropriateness Standard campaign reporting includes site-level delivery Ad verification partnerships for post-impression auditing and informing site exclusion lists White List: [x+1] 10,000 is a list of brand safe sites Black List: Global blocking of inappropriate sites

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