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BECAUSE I SAID SOWRITING UNIVERSE-CONQUERINGPROPOSALS THAT OPEN DOORS ANDMAKE YOU MORE ATTRACTIVE              Ian Lurie  ...
portent.co/ian-proposals     (Yes, use .co, not .com)
1: Hand-wavy vision stuff2: Specific tips
WHY?
BECAUSE IF-----GSAID SO
MOST PROPOSALS ANSWER WHAT?                      WHAT                      HOW
COVER        really? you        went there?
YOU MUST ANSWER   ‘WHY?’
THEN DO THE LITTLE THINGS
A WARNINGI MAKE FUN OF OTHERCOMPANIES, BECAUSE IT’SGOOD FOR A LAUGH
bask in myguru-ness.
Guided by relentless focus on our five imperatives, wewill constantly strive to implement the criticalinitiatives required...
Guided by relentless focus on our five imperatives, wewill constantly strive to implement the criticalinitiatives required...
To be America’s best run, mostprofitable automotive retailer.
To be America’s best run, mostprofitable automotive retailer.
To help all people live healthy lives.
1   GETTING THE WHY    YOU FIGURE OUT YOUR    RAISIN DETRE    RAI’SON D’TRE    YOUR ‘WHY’
WE ARE IN BUSINESSBECAUSE WE BELIEVE THAT_______________________________
IF YOU _______________________THEN WE’RE YOUR AGENCY.
I AM IN BUSINESSBECAUSE I BELIEVESOMETIMES THEDOCTOR JUST HASTO KICK SOME ASS.Photo from Wikipedia
IF YOU LIKE TO SEE ASKINNY NERD CRUSHENTIRE ALIENCIVILIZATIONS USINGONLY HIS BRAIN, ALLWHILE WEARING ABOW TIE, THEN HAVEWE...
WE ARE A FULL-SERVICEDIGITAL AGENCY PROVIDINGPPC, SEO, ANALYTICS, SOCIALMEDIA, COPYWRITING, ONLINEPR AND STRATEGICCONSULTI...
WE ARE IN BUSINESSBECAUSE WE BELIEVE THATGREAT MARKETING CAN SAVETHE WORLD BY CONNECTINGPEOPLE TO WHAT MATTERS.
IF YOU THINK WHAT YOU DOMATTERS, AND WANT TOWORK WITH FOLKS WHOKNOW THAT MEANS IT ALLMATTERS, THEN WE’RE YOURAGENCY.
WHY = VALUE
2   IMPUTED VALUE    I STEAL IDEAS FROM STEVE    JOBS, BECAUSE HEY, WHY NOT.
HOW || WHY
LITTLE THINGS ADD UP
TOOLS I USE
RESEARCH I LIKE
LOOK ‘EM IN THE EYE
‘YOU’ & ‘US’ & ‘WE’
OUR CLIENTS THINK WHATTHEY DO MATTERS, ANDWANT TO WORK WITH FOLKSWHO KNOW THAT MEANS ITALL MATTERS.
IF YOU THINK WHAT YOU DOMATTERS, AND WANT TOWORK WITH FOLKS WHOKNOW THAT MEANS IT ALLMATTERS, THEN WE’RE YOURAGENCY.
HAVE A PERSONALITY
GET TO THE POINT
A MAJORITY OF   MOSTCLEARLY         “”IN ORDER TO     TOINDEED          “”BECAUSE OF      BECAUSE
ACTIVE VOICE SHOULD BEUSED WHENEVER POSSIBLE.
USE ACTIVE VOICEWHENEVER POSSIBLE.
ILLUSTRATE
DON’T ASSAULT THE CLIENT
Hi we’re jamming all of this onto one page becausewe know that if we stop you may go somewhere else.Ever go to one of thos...
Hi we’re jamming all of this onto one page becausewe know that if we stop you may go somewhere else.Ever go to one of thos...
AVOID STOCK PHOTO ABUSE
THEY ARE SO AWESOME!!!
WE LOVE OUR CLIENTS THIS MUCH
USE DATA SPARINGLY (AND WELL)
"       0!,      ,!       1    ,   "        !    ,
CLEAN TYPOGRAPHY
BE CONSISTENT
USE PDF
3   THE WRAPUP    I ATTEMPT TO TIE THIS ALL    TOGETHER WITHOUT    SPRAINING MY BRAIN
KNOW THE WHY
BUILD IMPUTED VALUE
WHY || HOW
COMMENCE HECKLINGportent.co/ian-proposals       @portentintplus.google.com/+IanLurie     portent.com/blog
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
Writing great presentations: "Because I Said So" doesn't work
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Writing great presentations: "Because I Said So" doesn't work

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Transcript of "Writing great presentations: "Because I Said So" doesn't work"

  1. 1. BECAUSE I SAID SOWRITING UNIVERSE-CONQUERINGPROPOSALS THAT OPEN DOORS ANDMAKE YOU MORE ATTRACTIVE Ian Lurie portent.com @portentint ian@portent.com
  2. 2. portent.co/ian-proposals (Yes, use .co, not .com)
  3. 3. 1: Hand-wavy vision stuff2: Specific tips
  4. 4. WHY?
  5. 5. BECAUSE IF-----GSAID SO
  6. 6. MOST PROPOSALS ANSWER WHAT? WHAT HOW
  7. 7. COVER really? you went there?
  8. 8. YOU MUST ANSWER ‘WHY?’
  9. 9. THEN DO THE LITTLE THINGS
  10. 10. A WARNINGI MAKE FUN OF OTHERCOMPANIES, BECAUSE IT’SGOOD FOR A LAUGH
  11. 11. bask in myguru-ness.
  12. 12. Guided by relentless focus on our five imperatives, wewill constantly strive to implement the criticalinitiatives required to achieve our vision. In doing this,we will deliver operational excellence in every cornerof the Company and meet or exceed ourcommitments to the many constituencies we serve. Allof our long-term strategies and short-term actions willbe molded by a set of core values that are shared byeach and every associate.
  13. 13. Guided by relentless focus on our five imperatives, wewill constantly strive to implement the criticalinitiatives required to achieve our vision. In doing this,we will deliver operational excellence in every cornerof the Company and meet or exceed ourcommitments to the many constituencies we serve. Allof our long-term strategies and short-term actions willbe molded by a set of core values that are shared byeach and every associate.
  14. 14. To be America’s best run, mostprofitable automotive retailer.
  15. 15. To be America’s best run, mostprofitable automotive retailer.
  16. 16. To help all people live healthy lives.
  17. 17. 1 GETTING THE WHY YOU FIGURE OUT YOUR RAISIN DETRE RAI’SON D’TRE YOUR ‘WHY’
  18. 18. WE ARE IN BUSINESSBECAUSE WE BELIEVE THAT_______________________________
  19. 19. IF YOU _______________________THEN WE’RE YOUR AGENCY.
  20. 20. I AM IN BUSINESSBECAUSE I BELIEVESOMETIMES THEDOCTOR JUST HASTO KICK SOME ASS.Photo from Wikipedia
  21. 21. IF YOU LIKE TO SEE ASKINNY NERD CRUSHENTIRE ALIENCIVILIZATIONS USINGONLY HIS BRAIN, ALLWHILE WEARING ABOW TIE, THEN HAVEWE GOT A SHOW FORYOU.Photo from Wikipedia
  22. 22. WE ARE A FULL-SERVICEDIGITAL AGENCY PROVIDINGPPC, SEO, ANALYTICS, SOCIALMEDIA, COPYWRITING, ONLINEPR AND STRATEGICCONSULTING.
  23. 23. WE ARE IN BUSINESSBECAUSE WE BELIEVE THATGREAT MARKETING CAN SAVETHE WORLD BY CONNECTINGPEOPLE TO WHAT MATTERS.
  24. 24. IF YOU THINK WHAT YOU DOMATTERS, AND WANT TOWORK WITH FOLKS WHOKNOW THAT MEANS IT ALLMATTERS, THEN WE’RE YOURAGENCY.
  25. 25. WHY = VALUE
  26. 26. 2 IMPUTED VALUE I STEAL IDEAS FROM STEVE JOBS, BECAUSE HEY, WHY NOT.
  27. 27. HOW || WHY
  28. 28. LITTLE THINGS ADD UP
  29. 29. TOOLS I USE
  30. 30. RESEARCH I LIKE
  31. 31. LOOK ‘EM IN THE EYE
  32. 32. ‘YOU’ & ‘US’ & ‘WE’
  33. 33. OUR CLIENTS THINK WHATTHEY DO MATTERS, ANDWANT TO WORK WITH FOLKSWHO KNOW THAT MEANS ITALL MATTERS.
  34. 34. IF YOU THINK WHAT YOU DOMATTERS, AND WANT TOWORK WITH FOLKS WHOKNOW THAT MEANS IT ALLMATTERS, THEN WE’RE YOURAGENCY.
  35. 35. HAVE A PERSONALITY
  36. 36. GET TO THE POINT
  37. 37. A MAJORITY OF MOSTCLEARLY “”IN ORDER TO TOINDEED “”BECAUSE OF BECAUSE
  38. 38. ACTIVE VOICE SHOULD BEUSED WHENEVER POSSIBLE.
  39. 39. USE ACTIVE VOICEWHENEVER POSSIBLE.
  40. 40. ILLUSTRATE
  41. 41. DON’T ASSAULT THE CLIENT
  42. 42. Hi we’re jamming all of this onto one page becausewe know that if we stop you may go somewhere else.Ever go to one of those parties and meet someonewith no sense of personal space who keeps talkingand talking and talking no matter what you do and youcan’t get rid of them or even get a word in edgewise?That’s how you feel reading this, too, I bet. But that’sOK! Because you’re still reading! You’re still here!Yay! That must mean things are going well. You’regoing to hire us right? Right? ‘Cause we’re soawesome?! Nice. Hey, want to go fishing? I can tellwe’ll be pals in no time. I had a pal once who was a
  43. 43. Hi we’re jamming all of this onto one page becausewe know that if we stop you may go somewhere else.Ever go to one of those parties and meet someonewith no sense of personal space who keeps talkingand talking and talking no matter what you do and youcan’t get rid of them or even get a word in edgewise?That’s how you feel reading this, too, I bet. But that’sOK! Because you’re still reading! You’re still here!Yay! That must mean things are going well. You’regoing to hire us right? Right? ‘Cause we’re soawesome?! Nice. Hey, want to go fishing? I can tellwe’ll be pals in no time. I had a pal once who was a
  44. 44. AVOID STOCK PHOTO ABUSE
  45. 45. THEY ARE SO AWESOME!!!
  46. 46. WE LOVE OUR CLIENTS THIS MUCH
  47. 47. USE DATA SPARINGLY (AND WELL)
  48. 48. " 0!, ,! 1 , " ! ,
  49. 49. CLEAN TYPOGRAPHY
  50. 50. BE CONSISTENT
  51. 51. USE PDF
  52. 52. 3 THE WRAPUP I ATTEMPT TO TIE THIS ALL TOGETHER WITHOUT SPRAINING MY BRAIN
  53. 53. KNOW THE WHY
  54. 54. BUILD IMPUTED VALUE
  55. 55. WHY || HOW
  56. 56. COMMENCE HECKLINGportent.co/ian-proposals @portentintplus.google.com/+IanLurie portent.com/blog
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