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Writing great presentations: "Because I Said So" doesn't work

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My Searchlove 2012 presentation.

My Searchlove 2012 presentation.


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  • 1. BECAUSE I SAID SOWRITING UNIVERSE-CONQUERINGPROPOSALS THAT OPEN DOORS ANDMAKE YOU MORE ATTRACTIVE Ian Lurie portent.com @portentint ian@portent.com
  • 2. portent.co/ian-proposals (Yes, use .co, not .com)
  • 3. 1: Hand-wavy vision stuff2: Specific tips
  • 4. WHY?
  • 5. BECAUSE IF-----GSAID SO
  • 6. MOST PROPOSALS ANSWER WHAT? WHAT HOW
  • 7. COVER really? you went there?
  • 8. YOU MUST ANSWER ‘WHY?’
  • 9. THEN DO THE LITTLE THINGS
  • 10. A WARNINGI MAKE FUN OF OTHERCOMPANIES, BECAUSE IT’SGOOD FOR A LAUGH
  • 11. bask in myguru-ness.
  • 12. Guided by relentless focus on our five imperatives, wewill constantly strive to implement the criticalinitiatives required to achieve our vision. In doing this,we will deliver operational excellence in every cornerof the Company and meet or exceed ourcommitments to the many constituencies we serve. Allof our long-term strategies and short-term actions willbe molded by a set of core values that are shared byeach and every associate.
  • 13. Guided by relentless focus on our five imperatives, wewill constantly strive to implement the criticalinitiatives required to achieve our vision. In doing this,we will deliver operational excellence in every cornerof the Company and meet or exceed ourcommitments to the many constituencies we serve. Allof our long-term strategies and short-term actions willbe molded by a set of core values that are shared byeach and every associate.
  • 14. To be America’s best run, mostprofitable automotive retailer.
  • 15. To be America’s best run, mostprofitable automotive retailer.
  • 16. To help all people live healthy lives.
  • 17. 1 GETTING THE WHY YOU FIGURE OUT YOUR RAISIN DETRE RAI’SON D’TRE YOUR ‘WHY’
  • 18. WE ARE IN BUSINESSBECAUSE WE BELIEVE THAT_______________________________
  • 19. IF YOU _______________________THEN WE’RE YOUR AGENCY.
  • 20. I AM IN BUSINESSBECAUSE I BELIEVESOMETIMES THEDOCTOR JUST HASTO KICK SOME ASS.Photo from Wikipedia
  • 21. IF YOU LIKE TO SEE ASKINNY NERD CRUSHENTIRE ALIENCIVILIZATIONS USINGONLY HIS BRAIN, ALLWHILE WEARING ABOW TIE, THEN HAVEWE GOT A SHOW FORYOU.Photo from Wikipedia
  • 22. WE ARE A FULL-SERVICEDIGITAL AGENCY PROVIDINGPPC, SEO, ANALYTICS, SOCIALMEDIA, COPYWRITING, ONLINEPR AND STRATEGICCONSULTING.
  • 23. WE ARE IN BUSINESSBECAUSE WE BELIEVE THATGREAT MARKETING CAN SAVETHE WORLD BY CONNECTINGPEOPLE TO WHAT MATTERS.
  • 24. IF YOU THINK WHAT YOU DOMATTERS, AND WANT TOWORK WITH FOLKS WHOKNOW THAT MEANS IT ALLMATTERS, THEN WE’RE YOURAGENCY.
  • 25. WHY = VALUE
  • 26. 2 IMPUTED VALUE I STEAL IDEAS FROM STEVE JOBS, BECAUSE HEY, WHY NOT.
  • 27. HOW || WHY
  • 28. LITTLE THINGS ADD UP
  • 29. TOOLS I USE
  • 30. RESEARCH I LIKE
  • 31. LOOK ‘EM IN THE EYE
  • 32. ‘YOU’ & ‘US’ & ‘WE’
  • 33. OUR CLIENTS THINK WHATTHEY DO MATTERS, ANDWANT TO WORK WITH FOLKSWHO KNOW THAT MEANS ITALL MATTERS.
  • 34. IF YOU THINK WHAT YOU DOMATTERS, AND WANT TOWORK WITH FOLKS WHOKNOW THAT MEANS IT ALLMATTERS, THEN WE’RE YOURAGENCY.
  • 35. HAVE A PERSONALITY
  • 36. GET TO THE POINT
  • 37. A MAJORITY OF MOSTCLEARLY “”IN ORDER TO TOINDEED “”BECAUSE OF BECAUSE
  • 38. ACTIVE VOICE SHOULD BEUSED WHENEVER POSSIBLE.
  • 39. USE ACTIVE VOICEWHENEVER POSSIBLE.
  • 40. ILLUSTRATE
  • 41. DON’T ASSAULT THE CLIENT
  • 42. Hi we’re jamming all of this onto one page becausewe know that if we stop you may go somewhere else.Ever go to one of those parties and meet someonewith no sense of personal space who keeps talkingand talking and talking no matter what you do and youcan’t get rid of them or even get a word in edgewise?That’s how you feel reading this, too, I bet. But that’sOK! Because you’re still reading! You’re still here!Yay! That must mean things are going well. You’regoing to hire us right? Right? ‘Cause we’re soawesome?! Nice. Hey, want to go fishing? I can tellwe’ll be pals in no time. I had a pal once who was a
  • 43. Hi we’re jamming all of this onto one page becausewe know that if we stop you may go somewhere else.Ever go to one of those parties and meet someonewith no sense of personal space who keeps talkingand talking and talking no matter what you do and youcan’t get rid of them or even get a word in edgewise?That’s how you feel reading this, too, I bet. But that’sOK! Because you’re still reading! You’re still here!Yay! That must mean things are going well. You’regoing to hire us right? Right? ‘Cause we’re soawesome?! Nice. Hey, want to go fishing? I can tellwe’ll be pals in no time. I had a pal once who was a
  • 44. AVOID STOCK PHOTO ABUSE
  • 45. THEY ARE SO AWESOME!!!
  • 46. WE LOVE OUR CLIENTS THIS MUCH
  • 47. USE DATA SPARINGLY (AND WELL)
  • 48. " 0!, ,! 1 , " ! ,
  • 49. CLEAN TYPOGRAPHY
  • 50. BE CONSISTENT
  • 51. USE PDF
  • 52. 3 THE WRAPUP I ATTEMPT TO TIE THIS ALL TOGETHER WITHOUT SPRAINING MY BRAIN
  • 53. KNOW THE WHY
  • 54. BUILD IMPUTED VALUE
  • 55. WHY || HOW
  • 56. COMMENCE HECKLINGportent.co/ian-proposals @portentintplus.google.com/+IanLurie portent.com/blog

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