Time Management for Marketers - The Mozinar

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I did a mozinar today covering time management. These slides cover the tools, structure and tricks I use, as well as Adventure Time, nerdy games and various animals.

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Time Management for Marketers - The Mozinar

  1. Don’t get whacked out poo brainIan Lurie – CEO & Founder, Portent, Inc.Tweet with webinar attendees:#mozinarTechnical problems or feedback:Please email team@seomoz.org
  2. THESE ARE THE LINKShttp://portent.co/poobrain
  3. I AM NOT A GURU
  4. OH MY GLOB!!!!!ADVENTURE TIME.GREATEST. SHOW. EVER.
  5. MY DAY
  6. Workout orbike to workpew
  7. 200+ ‘real’ e-mailslove your blog.I have an articleyou might wantto publish...
  8. Questions fromthe team?
  9. Answer 20-30tweetsian, you misspelledfloccinaucinhiliphificationon your last post
  10. Curate somecool stuffwhoa.
  11. 2 hours ontools!=, not <>,dammit.
  12. 2-3 sales callsyessir. nosir. yessir.right away, sir.
  13. Presentation orblog postor SEOMOZ Q&Aor Quoralosing… grip… onreality...
  14. The kids
  15. The spouse
  16. The catsfeed us, furless 2-legged oppressor.weve had a hard day.
  17. The guinea pignobody knows thetroubles ive seen...
  18. The hamsterseeds! want seeds!now now!
  19. Work shitHome shitRandom shitSleep
  20. whackedout poobraini no crazy. Ijust getz allthe jokes.
  21. AssignmentsWhoopsiesQuestionsInterruption costSmall projects
  22. TIME MANAGEMENT
  23. WHY MOST TIMEMANAGEMENT METHODSSUCK
  24. HINT: THEY’RE NOT TIMEMANAGEMENT METHODS
  25. Random shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignorRandom shit to ignorRandom shit to ignoreRandom shit to ignoreRandom shit to ignorRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignoreProjectsMilestoneTask Task Task TaskMilestoneFrom Wikipedia.org
  26. ProjectsMilestoneTask Task Task TaskMilestoneFrom PopHangover.com
  27. TaskTaskTaskTaskTaskTaskTaskTaskTask TaskTaskTaskTaskTaskTaskTaskINTERRUPTIONINTERRUPTION
  28. METHODS THAT DON’T SUCK
  29. PARETO ANALYSIS80% of the tasks can be handled in 20% of your time.
  30. ABCPrioritization
  31. GTDHave a trusted system for getting stuff out of your head.
  32. KANBANAnother good task management technique withbacklog/working/done as its structure.image from wikipedia.org
  33. POMODOROWork in sprints.
  34. WARHAMMER 40KOf course… wait. What.
  35. Time management is a game...
  36. ...and we’re all gamers.
  37. Time management makes youbetter at what you do.
  38. Time management ispart of your job.
  39. Time management ispart of your life.
  40. THE GOALS
  41. AssignmentsWhoopsiesQuestionsInterruption costSmall projectsCONTROL WHAT YOU CAN
  42. REDUCE INTERRUPTION COST5:00 interruption5:00 to get back on track
  43. MINIMIZE REPEAT WORK6 screws perfoot? I thoughtyou said mile?!!!
  44. PRIORITIZE1.  Fly to distant planet on a guess.2.  Pet nasty-looking alien snakecreature.3.  Act surprised when it eats me.4.  Hire geologist who can’t find wayout of cave.5. Awaken 12-foot-tall blue alien guy.6.  Act surprised when it beats mesenseless.7.  Run to the side.dammit
  45. ASK ?S ONCE
  46. EMPTY YOUR HEAD
  47. THE STRUCTURE
  48. PROJECTSMILESTONESTASKS
  49. PROJECTSMajor objectives, goals or jobsrequiring completion with multiplemilestones and an establisheddue date.
  50. Deliverables that change thestatus of something, specify arecipient, and have a due date.MILESTONES
  51. “Have doctor check weirdrash before Friday.”MILESTONES
  52. “Have doctor check weirdrash before Friday.”MILESTONESImplicit deliverable:Report identifying rash
  53. “Have doctor check weirdrash before Friday.”MILESTONESDr. is recipient.
  54. MILESTONESStatus from “unknown” to“known”“Have doctor check weirdrash before Friday.”
  55. MILESTONESDue date“Have doctor check weirdrash before Friday.”
  56. MILESTONESA correctly defined milestonereduces repeat work.
  57. TASKSLet you record & prioritizelittle bits of your day, so youcan empty your head.
  58. Some tasks are...
  59. BUT NOT ALL
  60. Everything you do, all day, every day.Tasks are...
  61. OK, not everything
  62. The basic unit of productive time.Tasks are...
  63. No in-focus task > 45 minutes.TASKS
  64. Not all tasks have milestones, butall milestones have tasks.TASKS
  65. Are atomicAre planned dailyCome into focus over timeTASKS
  66. The consistent building block ofyour milestone.Atomic
  67. Can’t easily be broken down intosmaller parts.Atomic
  68. “Add TED video to POCKET”is atomicAtomic
  69. “Create presentation”is not atomicAtomic
  70. Every day.Daily
  71. Tasks planned 7 days ahead,maximum.Focus over time
  72. More focused30-45 min each.Less focusedMore like milestones.
  73. AN EXAMPLE
  74. SEO CAMPAIGN
  75. Project: SEO for Nazgul CycleryMilestones:Initial site audit 7/24Tasks:Crawl siteCollate js blocksFind soft redirectsUnravel canonical spaghetti…Write reportDeliver to clientReview w/ clientKeyword map 8/15First round reccs 8/24
  76. HEY, FRANK, GOT ASECOND…OH GOD NO!!!!BUT… INTERRUPTIONS
  77. HAVE A ROUTINE
  78. THE SWEEP
  79. INPUTS
  80. Can you do it in 3 minutes or less?Do it now.Should someone else handle it?Delegate.Will it take longer? Make a task/project/milestone.
  81. SUNDAY/MONDAYLIST & PRIORITIZESweepProjectsMilestones/projectTasks/milestoneTasks w/ no project/milestone
  82. EVERY MORNINGSWEEPTake the next 3-4 tasks/milestones. Ifnecessary, break them up and bring them intofocus. That’s your to-do list.
  83. DURING THE DAY45 minutes on your next to-do.5-10 minutes doing another sweep, etc.
  84. DURING THE DAYAsk a question? Record the answer.Answer a question? Record the question.Have an idea? Record it.
  85. INVEST 15 MINUTESTO SAVE 30FIND BETTER WAYS TO DO STUFF.
  86. EXAMPLES
  87. FIND/PRINT/LEARN GMAIL SHORTCUTS5:00, ONCETIME SAVED PER DAY15:00
  88. FIND/INTALL/LEARN TEXTEXPANDER1 HOURTIME SAVED PER DAY30:00, OR 3.5 HOURS/WEEK
  89. CONGRATS! YOU CANWATCH 2 MORE EPISODES!
  90. MEASUREMENT & IMPROVEMENT
  91. MEASURING
  92. TOGGL.COM
  93. RescueTimeRESCUE TIME
  94. POMODORO
  95. OLD-FASHIONED
  96. OLD-FASHIONED
  97. THIS IS NOT BILLABLEHOURS TRACKING!!IT’S MEASUREMENT.
  98. MEASURE AS YOUWORK, NOT AFTER.(EMPTY YOUR HEAD)
  99. TOOLS THAT REDUCEREPEAT WORK
  100. USE THE MOUSE LESSREDUCE REPEAT WORK
  101. learn your keyboard shortcuts
  102. Texter for Windows
  103. ,ga = http://www.google.com/analytics
  104. ,p = <p></p>
  105. ;jewwatchOur first step is getting links removed from sites that had no intention of helping Jew Watch rank. Ivebuilt a list of the unintentional boosters. I need folks to contact these sites.Your assignment, shouldyou choose to accept it, is:Please do the following:- Find out who to contact to remove the link from theabove page(s).- Contact them and ask politely if theyd remove the link. You can use this message, orwrite your own:=====Dear ,I have a favor to ask. Were trying to make sure that jewwatch.com can nolonger rank in the top 10 on Google for the word jew. You wrote an article about the site, whichincluded a link to Jew Watch. I know you didnt intend to help this site, but your link, even if itsnofollowed, is boosting JewWatch.coms authority.If you could remove the link (you dont have tochange the article!) it would help us a great deal.Thanks,====="
  106. lorem3Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore etdolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquipex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum doloreeu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officiadeserunt mollit anim id est laborum.""Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium,totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dictasunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quiaconsequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, quidolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius moditempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam,quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodiconsequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiaeconsequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?""At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatumdeleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident,similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harumquidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optiocumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumendaest, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerumnecessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaqueearum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequaturaut perferendis doloribus asperiores repellat."
  107. CONSOLIDATE INPUTSREDUCE REPEAT WORKEMPTY YOUR BRAIN
  108. LEARN TO USE EXCEL &WORD THE RIGHT WAYREDUCE REPEAT WORK
  109. tables
  110. vlookup
  111. pivot tables
  112. TOOLS FOR TASKS, LISTSAND STUFFASK QUESTIONS ONCEEMPTY YOUR HEAD
  113. WorkflowyTask management
  114. TeuxDeuxTask management
  115. EvernotePersonal knowledge baseTask managerEverything
  116. Evernote
  117. Todo.txt
  118. Todo.txtUses pure text files.Totally future-proof.Never crashes.
  119. emacs & org mode
  120. emacs & org modesuper l33t nerd cred
  121. 1Password
  122. DropboxUse it to stay in synctodo.txtdropboxlaptop phone pc1Password
  123. WHAT’S IN ITFOR ME?
  124. HANDLE INTERRUPTIONS
  125. LESS TIME ON THIS
  126. FEWER OF THESE
  127. From Wikipedia.org
  128. THESE ARE THE LINKShttp://portent.co/poobrain
  129. Q+A Time!@seomoz + @portentint www.seomoz.orghelp@seomoz.orghttp://seomoz.org/webinars

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