Cut the Crap: Why Marketing Hasn't Changed And You Should Stop Chasing Shiny Things
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Cut the Crap: Why Marketing Hasn't Changed And You Should Stop Chasing Shiny Things
- 1. Why marketing hasn’t changed, and you should avoid shiny things. Ian Lurie @portentint ian@portent.com Related links at PORTENT.CO/sigannt
- 3. HOW THIS WILL GO
- 4. WHERE CRAP COMES FROM THE LAWS OF MARKETING APPLYING THEM
- 5. HOW THIS WILL GO Time Rantiness Rantiness Over Time
- 6. HOW THIS WILL GO Time Broadterminess Hand-waviness Over Time
- 7. GREAT IDEA THAT WORKS
- 10. WRITE _____ IS DEAD BLOG POST
- 11. DID THE INTERNET REVOLUTIONIZE MARKETING?
- 12. NOPE. STILL GIMMICKS. (EASILY SHOCKED? SKIP THE NEXT SLIDE) (REALLY)
- 13. CRAP
- 14. CRAP
- 15. CRAP
- 16. CRAP
- 17. CRAP
- 18. ‘BIG DATA’
- 20. ‘Charlie Sheen’
- 21. ABANDON ALL HOPE
- 22. WHAT. THE. HELL.
- 23. WHY?!!!!
- 24. GREAT IDEAS THOUGHTLESSLY APPLIED BECOME GIMMICKS LURIE’S MARKETING LAW #.5
- 25. GREAT IDEAS THOUGHTLESSLY APPLIED BECOME GIMMICKS CRAP LURIE’S MARKETING LAW #.5
- 26. One of the disadvantages of doing everything mathematically, by research, is that after a while, everybody does it the same way… William Bernbach, 1963
- 27. Has a marketing great idea Now it's a gimmick Company A Company C Company E THE GRAPH OF SHAME
- 28. CRAP MARKETING FINDS AN IDEA THAT WORKS, THEN BEATS IT TO DEATH WITH BIG NASTY GNARLY CLUBS. CRAP MARKETING FINDS AN IDEA THAT WORKS, THEN BEATS IT TO DEATH WITH BIG NASTY GNARLY CLUBS. LURIE’S MARKETING LAW #.75
- 30. CRAP
- 31. CRAP
- 32. CRAP
- 33. CRAP
- 34. CRAP
- 36. CRAP MARKETING TRIES TO SHOCK YOU INTO REACTING
- 37. CRAP MARKETING CREATES CARS MADE OF PEOPLE. STILL REALLY DISTURBING
- 38. AND GLITTERY VAMPIRES TOO DISTURBING TO SHOW
- 39. GREAT MARKETING CREATES SIGNIFICANCE LURIE’S MARKETING LAW #1
- 40. SIGNIFICANCE THE QUALITY OF BEING WORTHY OF ATTENTION TO PEOPLE WHO MAY NEVER BUY, BUT WILL ALWAYS SPREAD THE WORD.
- 42. WEIRD EXISTS AT THE INTERSECTION OF IDEAS
- 43. LIKE MUSIC CAN’T DANCE GANGNAM STYLE
- 46. NEED APPLIANCES LIKE TO SEE STUFF GET SMASHED WILL IT BLEND
- 47. LIKES MOVIES WITH EXPLOSIONS EVERY SUMMER BLOCKBUSTER FAIL: NO DISTINCTION
- 48. LIKES MOVIES WITH EXPLOSIONS THE MATRIX SUCCESS: INTERSECTION …AND PHILOSOPHY
- 49. CHANEL NO 5 FAIL: NO DISTINCTION LIKES BRAD PITT
- 50. OLD MILWAUKEE SUCCESS: INTERSECTION LIKES WILL FERRELL …AND BEER
- 51. ‘DUCK CALLS’ FAIL: BROAD PPC BUY WANTS A DUCK CALL
- 52. ‘GREEN DUCK CALLS’ SUCCESS: INTERSECTION WANTS A DUCK CALL THAT IS GREEN
- 55. “WE CHOOSE TO GO TO THE MOON…”
- 58. NO CRAP
- 59. THE WEIRD DOES IT EXIST AT THE INTERSECTION OF IDEAS?
- 60. TALK ABOUT HOW YOUR FUEL REDUCES EMISSIONS FAIL PEOPLE WHO’VE HEARD THIS BEFORE
- 61. TALK ABOUT HOW YOUR FUEL REDUCES EMISSIONS INTERSECTION PEOPLE WHO CARE A LOT
- 62. USEFUL DOES THE CONTENT ITSELF PROVIDE LASTING VALUE?
- 63. WRITE 150 ARTICLES FOR $5 EACH FAIL
- 64. WRITE ONE FANTASTIC GUIDE USEFUL
- 65. LINK BUYING
- 66. NO CRAP
- 67. DISASTER SURFING
- 68. NO CRAP
- 69. YOUR MARKETING CONNECTS GENUINE VALUE TO THE PEOPLE THAT WANT AND NEED IT.