Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use
by Wrike com on Mar 29, 2011
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Hundreds of social software applications for business users appear on the market every week, but very few of them stick. Why? The key to a business app’s success is to solve users’ problems, yet ...
Hundreds of social software applications for business users appear on the market every week, but very few of them stick. Why? The key to a business app’s success is to solve users’ problems, yet still be easy to adopt. Learn how leveraging ubiquitous tools (for instance, email) can help you create innovative software that will still match people’s existing behavior. In this presentation, Andrew Filev alsos give practical tips based on industry anecdotes and the success story of Wrike, the leading provider of social project management software.
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Manuel Gruber