Hundreds of social software applications for business users appear on the market every week, but very few of them stick. Why? The key to a business app’s success is to solve users’ problems, yet still be easy to adopt. Learn how leveraging ubiquitous tools (for instance, email) can help you create innovative software that will still match people’s existing behavior. In this presentation, Andrew Filev alsos give practical tips based on industry anecdotes and the success story of Wrike, the leading provider of social project management software.

1. Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use a presentation by Andrew Filev, CEO at Wrike

2. Wrike – leader in social project management Trusted by industry leaders:

3. Why do so few social apps stick?

4. Calling an app “social” won’t be enough Microsoft Bob, 1995: Bob features the newest thing in software: a social interface. Which is a fancy way of saying "a really nice program that'll make your computer comfortable and friendly to you.” “

5. Success depends on user adoption No users = no data = no value

6. How to overcome people’s fears? “Why should I learn?” “I don’t understand this app” “The old software was good” “I don’t want more routines”

7. Make their work easier and transition comfortable!

9. Accessibility

11. Productivity curve typical case comfort app Minimized productivity dip

12. Needs and actions accurately foreseen© TripIt.com

13. Islington Council website A user might not want to “shop” for parking tickets

14. Consistency:eliminate confusing surprises

15. Google ave: No email notifications Delayed replies Inconsistent communications

16. “ The more users’ expectations prove right, the more they will feel in control of your system and the more they will like it.” Jacob Nielsen, leading web usability consultant

17. Make dataeasily flow into the app Project Plans Project Plans Project Plans Project Plans _____ To-do List _________ Plans ____________ ______ Memo _____________

18. 300 billion emails sent each day employees’ mailboxes

19. Traditional tools: email bypasses the system Data sync routines make people reluctant to use the tool

20. makes email communications count

21. Integrate with other ubiquitous tools

22. Make sure your app scales easily

24. Tricky to connect data

26. Updatesin one spot

28. What are they passionate about?

29. Going mobile: users’ data in their pockets

30. Match your users’existing ways

31. to make your app a success!

32. Thank you for your attention.Now I’m ready for yourquestions! Andrew Filev author of Project Management 2.0 blog http://www.wrike.com/projectmanagement CEO of Wrike 1-877-77-WRIKE www.wrike.com