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Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use

by Working at Wrike.com on Mar 29, 2011

  • 7,687 views

Hundreds of social software applications for business users appear on the market every week, but very few of them stick. Why? The key to a business app’s success is to solve users’ problems, yet ...

Hundreds of social software applications for business users appear on the market every week, but very few of them stick. Why? The key to a business app’s success is to solve users’ problems, yet still be easy to adopt. Learn how leveraging ubiquitous tools (for instance, email) can help you create innovative software that will still match people’s existing behavior. In this presentation, Andrew Filev alsos give practical tips based on industry anecdotes and the success story of Wrike, the leading provider of social project management software.

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http://venturebeat.com 968
url_unknown 333
http://feeds.feedburner.com 138
http://www.web2expo.com 134
http://www.wrike.com 133
https://www.wrike.com 118
http://translate.googleusercontent.com 6
http://binzaman.com 5
http://www.pmcat.com 4
http://iranpm.com 3
http://webcache.googleusercontent.com 2
http://twitter.com 2
http://xss.yandex.net 1
http://www.slideshare.net 1
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Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use Presentation Transcript