Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use


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Hundreds of social software applications for business users appear on the market every week, but very few of them stick. Why? The key to a business app’s success is to solve users’ problems, yet still be easy to adopt. Learn how leveraging ubiquitous tools (for instance, email) can help you create innovative software that will still match people’s existing behavior. In this presentation, Andrew Filev alsos give practical tips based on industry anecdotes and the success story of Wrike, the leading provider of social project management software.

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Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use

  1. 1. Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use<br />a presentation by Andrew Filev,<br />CEO at Wrike<br />
  2. 2. Wrike – leader in social project management<br />Trusted by industry leaders:<br />
  3. 3. Why do so few social apps stick?<br />
  4. 4. Calling an app “social” won’t be enough<br />Microsoft Bob, 1995:<br /> Bob features the newest thing in software: a social interface. Which is a fancy way of saying "a really nice program that'll make your computer comfortable and friendly to you.” <br />“<br />
  5. 5. Success depends on user adoption<br />No users = no data = no value<br />
  6. 6. How to overcome people’s fears?<br />“Why should I learn?”<br />“I don’t understand this app”<br />“The old software was good”<br />“I don’t want more routines”<br />
  7. 7. Make their work easier and transition comfortable!<br />
  8. 8. comfort app<br /><ul><li>Usability
  9. 9. Accessibility
  10. 10. Productivity</li></li></ul><li>Core of product vision:understand your users’ goals<br />
  11. 11. Productivity curve<br /> typical case comfort app<br />Minimized productivity dip<br />
  12. 12. Needs and actions accurately foreseen©<br />
  13. 13. Islington Council website<br />A user might not want to “shop” for parking tickets<br />
  14. 14. Consistency:eliminate confusing surprises<br />
  15. 15. Google ave: <br />No email notifications <br />Delayed replies<br />Inconsistent communications<br />
  16. 16. “<br />The more users’ expectations prove right, the more they will feel in control of your system and the more they will like it.”<br />Jacob Nielsen, leading web usability consultant<br />
  17. 17. Make dataeasily flow into the app<br />Project Plans<br />Project Plans<br />Project Plans<br />Project Plans<br />_____<br />To-do List<br />_________<br />Plans<br />____________<br />______<br />Memo<br />_____________<br />
  18. 18. 300 billion emails <br />sent each day<br />employees’ mailboxes<br />
  19. 19. Traditional tools: email bypasses <br />the system <br /> Data sync routines make people reluctant to use the tool<br />
  20. 20. makes email communications count<br />
  21. 21. Integrate with other ubiquitous tools<br />
  22. 22. Make sure your app scales easily<br />
  23. 23. MS SharePoint:<br /><ul><li>Separate workspaces
  24. 24. Tricky to connect data
  25. 25. New project - new tank</li></li></ul><li>vsFacebook:<br /><ul><li>Stream concept
  26. 26. Updatesin one spot
  27. 27. “Follow” filters for data</li></li></ul><li>Familiar social patterns applied to work<br />
  28. 28. What are they passionate about?<br />
  29. 29. Going mobile: users’ data in their pockets<br />
  30. 30. Match your users’existing ways<br />
  31. 31. to make your app a success!<br />
  32. 32. Thank you for your attention.Now I’m ready for yourquestions!<br />Andrew Filev<br />author of Project Management 2.0 blog<br /><br />CEO of Wrike<br />1-877-77-WRIKE <br /><br />