Online Survey Result on usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries

Introduction
2
The objective of Online survey and LinkedIn poll are to contribute to the understanding of the adoption of information technology and e-commerce
usage in surveyed countries. More specifically, this study focuses on identifying the potential to develop and implement the new business model of
e-commerce and strategy. The study also assesses the behavior of Internet usage and the possible strategies for the new and existing online
business model. Investing in e-commerce venture is the aspect of our survey to find the potential of e-commerce implementation as investors are
a skeptic about investing on e-commerce venture in selected countries (Armenia,Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova,
Turkmenistan, Turkey, Ukraine, and Uzbekistan). The main topics covered in the poll, and survey were:
Linked Poll Focus
• Benefit of digital for B2B marketers
Online Survey Focus
• Internet usages
• Social networking inclination
• Online shopping trend
• Trust level on international and local online shops companies
• Usefulness of e-commerce in business discourse
• Motivation for e-commerce implementation in existing business
• Challenges to implement e-commerce
• Perception on e-commerce development
• Future of e-commerce
ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE

ARMENIA
AZERBAIJAN
BELARUS
GEORGIA
KAZAKHSTAN
KYRGYZSTAN
MOLDOVA
TAJIKISTAN
TURKEY TURKMENI
STAN
UKRAINE UZBEKISTAN

Demography
5
RESPONDENTS
NATIONALITIES
MALE, 56%
FEMALE, 44%
GENDER
18 Year or Less, 2%
19-25 Years, 34%
26-35 Years, 39%
36-45 Years, 20%
46 Years or Above, 5%
AGE
ARMENIA 20%
AZERBAIJAN 6%
BELARUS 3%
GEORGIA 25%
KAZAKHSTAN 5%
KYRGYZSTAN 3%
MOLDOVA 6%
TAJIKISTAN 3%
TURKEY 13%
TURKMENISTAN 2%
UKRAINE 10%
UZBEKISTAN 5%
High School, 6%
Graduate, 50%
Postgraduate, 36%
Doctorate, 7%
Other, 1%
EDUCATION
Basic, 17%
Familiar with some software, 61%
Expert, 15%
IT Consultant, 7%
COMPUTER SKILLS

Demography cont.
6
Student, 13%
Business, 24%
Govt. Job, 18%
Private Job, 41%
Unemployed, 3%
OCCUPATION
Owner or Partner, 18%
Top-level manager, 16%
Middle-level manager, 27%
First-level manager, 24%
None, 15%
SENIORITY
$1000 or Less, 29%
$1001-$10000, 29%
$10001-$20000, 23%
$20001-$30000, 9%
$30001-$40000, 2%
$40001-$50000, 4%
$50001-$60000, 2%
$60001-$70000, 1%
$90001-$100000, 1%
ANNUAL INCOME
62% 23% 15%
SMART PHONE AND TABLET USE
Yes No Soon going to buy

Q: How often do you use the internet?
COUNTRYWISE FREQUENCY OF INTERNET USE
8
61%
75% 80%
44%
29%
75%
56%
100%
39%
67%
29%
71%
13%
29% 6%
33%
7%
29%
4%
20%
36%
13%
56%
43%
25%
44%
56%
64%
Daily Weekly Monthly Always connected
DAILY
52%
WEEKLY
6%
MONTHLY
1%
ALWAYS
CONNECTED
41%

Q: From where do you usually access the internet?
47% 47% 50% 46% 46%
33%
47% 48%
42%
50% 51%
40%
47% 53%
40%
41%
54%
67% 42%
48% 58% 38% 40% 60%
5% 10%
8% 5% 13% 6%
5% 5% 3% 3%
Home Office University/School Café
HOME
47%
CAFE
2%
OFFICE
46%
UNIVERSITY
5%
COUNTRYWISE DISTRIBUTION OF INTERNET ACCESS
9ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE

Q: What purpose do you use the internet for?
COUNTRYWISE INTENT OF INTERNET USAGE
10
15% 17% 13% 16% 15% 21%
15% 16% 15%
21% 16% 18%
11% 11%
13% 11% 10% 12%
16%
10% 8% 6%
14% 13% 13% 15% 15%
16%
13%
16%
15% 21% 15% 12%
14% 17%
13%
14% 15% 21% 12%
12%
13%
21%
15% 21%
10%
10%
7% 3% 12%
8%
8% 6% 3%
10%
11%
13% 11%
10% 11%
12% 8%
13% 13% 12%
9% 15%
13% 10%
13% 11%
10% 8% 12%
14%
11%
9%
15% 15% 13% 16% 18% 21%
15% 16% 15%
21% 16% 21%
Information Searching Entertainment Chat and Email Work-related
Study-related Online purchase Online banking Social Networking
*Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents soas percentage.
ONLINE
BANKING
11%
ENTERTAIN
MENT
10%
INFORMATION
SEARCHING
16%
CHAT &
EMAIL
15%
STUDY-
RELATED
7%
WORK-
RELATED
14%
ONLINE
PURCHASE
11%
SOCIAL
NETWORK
16%

Q: Do you use social networking sites?
12
100%
88%
80%
100% 100% 100% 100% 100% 100% 100% 100% 100%
13%
20%
Yes No
Yes, 99%
No, 1%
COUNTRYWISE USAGE OF SOCIAL NETWORKING SITES

Q: Which social network sites do you use?
COUNTRYWISE USAGE OF SOCIAL NETWORK SITES
13
*Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage.
26% 29%
22%
29%
19%
38%
21% 27% 24%
50%
18%
28%
9%
17%
17%
11%
12% 9%
7% 13%
17%
12%
6%
13%
13%
17% 11%
12%
13%
18% 13%
13%
17%
12%
17%
18%
17%
20%
15%
38%
18%
7%
16%
15%
17%
3%
3%
4%
3% 11%
5%
2%
2% 3%
3%
2%
1% 4%
2%
16%
21%
28%
20%
19%
13%
21%
27%
18%
17%
15% 17%
11%
11%
2%
19%
3%
20% 15% 17%
6%
1% 1% 3% 3% 3%
Facebook Twitter Google Plus LinkedIn Pinterest Myspace
Orkut YouTube Odnoklassniki Draugiem Xing
11%13%
4% 2%
0.6%
25% 17%19%
7%
1%
0.3%
FACEBOOK YOUTUBE LINKEDIN
GOOGLE + TWITTER
PINTEREST MY SPACEODNOKLAS
SNIKI
XING ORKUT
DRAUGIEM

15
COUNTRYWISE TREND ON SHOPPING ONLINE
75%
63%
80% 78%
71%
100%
78% 75%
89% 86%
71%
25%
38%
20% 22%
29%
22% 25%
11%
100%
14%
29%
Yes No
Yes,
77%
No,
23%
Q: Do you shop online?

16
Q: If No, what are your reasons for not shopping online?
(Optional Question for respondents those do not shop online)
COUNTRYWISE REASONS FOR NOT SHOPPING ONLINE
14%
33%
14%
33%
50% 50%
33%
14%
33%
75%
50%
50%
100%
50%
67%
100%
50%
100%
57%
25%
50% 50%
Privacy concerns Security concerns Connection price
Prefer traditional shopping Language barrier Payment methods
SECURITY
CONCERNS
12%
PRIVACY
CONCERNS
6%
CONNECTIO
N PRICE
3%
LANGUAGE
BARRIER
3%
PREFER
TRADITIONAL
SHOPPING
52%
PAYMENT
METHODS
24%

17
Q: How often do you shop online?
COUNTRYWISE FREQUENCY OF ONLINE SHOPPING
AT LEAST
EVERY 2
MONTHS
22%
AT LEAST
EVERY 3
MONTHS
17%
LESS
OFTEN
21%
EVERY
WEEK
15%
AT LEAST
ONCE PER
MONTH
25%
5%
29%
20%
50%
29%
13% 8%
24%
32%
14%
33%
38%
33%
20%
29%
40%
14%
40%
25%
29% 19%
25%
20%
19%
60%
100%
4%
20%
14%
13% 17%
20%
24% 21% 20% 25%
14%
67%
19% 17%
40%
Every week At least once per month At least every 2 months
At least every 3 months Less often

18
Q: What are the most important concerns for you when shopping online?
COUNTRYWISE CONCERN DURING SHOPPING ONLINE
24%
15% 20% 15% 12% 13% 10%
20%
14% 18%
6%
19%
19%
20%
19%
19% 20% 21%
13% 23%
22%
24%
8%
19%
20%
13% 19% 20%
17%
20% 9%
9%
12%
20%
11%
10%
18% 8%
20%
17% 13%
18%
20%
18%
8%
11%
5% 17%
12%
7%
10% 7% 13%
7%
6%
5% 11% 10%
6%
15% 3% 7%
13% 13%
6%
16% 15% 15% 13% 15% 20% 17% 20%
9% 9%
29%
3% 2% 2%
Security Price Service Delivery
Quality Website Attractiveness Payment methods No concerns
PRICE
20%
SERVICE
13%
WEBSITE
ATTRACTIV
ENESS
8%
QUALITY
11%
SECURITY
16%
PAYMENT
METHODS
14%
NO
CONCERNS
1%

19
Q: What is the most likely payment method you use for online shopping?
COUNTRYWISE PAYMENT METHOD DURING ONLINE SHOPPING
CREDIT OR
DEBIT
CARD
63%
BANK
TRANSFER
13%
CASH ON
DELIVERY
5%
ONLINE WALLET
OR PAYMENT
SYSTEM
14%
61%
45%
57%
85%
38%
60% 64%
75%
62% 58% 63%
9%
3%
8%
20% 9%
5%
13%
15%
9%
6%
15%
9%
12% 11%
15%
45% 43%
6%
38%
20% 18%
25% 27% 26% 25%
Credit or Debit Card Cash on delivery Online wallet or Payment system Bank Transfer

20
Q: What is your avg. spending per year on online shopping?
COUNTRYWISE AVERAGE SPENDING ON ONLINE SHOPPING
29%
21% 25%
14% 19%
40%
24%
54%
20%
75%
43%
100%
38%
42%
40%
43%
100% 100%
18%
40%
43%
25%
33%
20%
4%
40%
13%
17%
4% 8%6%5%
$100 or Less $101-$1000 $1001-$5000 $5001-$10000
$10001-$15000 $15001-$20000 More than $25000
$100 OR
LESS
17%
$101-$1000
39%
$5001-
$10000
6%
$1001-
$5000
34%
$10001-
$15000
2%
$15001-
$20000
1%
MORE
THAN
$25000
1%

21
Q: Which companies do you trust more in online shopping?
COUNTRYWISE TRUST LEVEL ON LOCAL AND INTERNATIONAL
ONLINE SHOPPING COMPANIES
5%
20%
75%
20% 25% 29%
6%
25% 20%
33%
20%
25%
61%
75%
14%
100%
19%
8%
60%
62% 60%
39%
80%
57%
75%
67%
20%
Local companies International Companies I trust them both the same
LOCAL
COMPANIES
13%
INTERNATIONAL
COMPANIES
36%
TRUST
BOTH
COMPANIES
51%

23
Q: From how many years are you using e-commerce?
COUNTRYWISE INSIGHT ON YEARS OF USING E-COMMERCE
18%
25%
8%
43%
11%
75%
6%
33%
14%
29%
57%
50%
80%
42%
43%
100%
33%
25%
39%
33%
43%
43%
11% 13%
31%
14%
33% 33%
36%
29%
14% 13%
20% 19% 22% 22%
33%
7%
Less than a year One year or more More than five years Cannot say
ONE YEAR
OR MORE
47%
CANNOT
SAY
15%
LESS THAN
A YEAR
16%
MORE
THAN FIVE
YEARS
22%

24
Q: What purpose do you use e-commerce?
COUNTRYWISE PURPOSE OF E-COMMERCE USAGE
FOR
PERSONAL
USE
73% FOR
BUSINESS
USE
2%
FOR BOTH
25%
75%
88%
100%
69% 71% 75%
67%
100%
61%
100%
79%
57%
4%
13%
14%
21%
31%
14%
25%
33%
39%
21%
43%
For personal use For business use For both

25
Q: From various types of e-commerce, which type of e-commerce according to
you has the largest market share?
COUNTRYWISE OUTLOOK ON LARGEST TYPE OF E-COMMERCE
39%
13%
64%
25%
56%
50%
33% 33% 36%
14%
43%
50%
60%
31%
86%
75%
44%
50%
61%
67%
50%
86%
7%
3%11%
38% 40%
3%
14%
6%
14%
B2C E-commerce B2B E-commerce C2C E-commerce B2G E-commerce
B2G
E-COMMERCE
9%
B2B
E-COMMERCE
50%
C2C
E-COMMERCE
2%
B2C
E-COMMERCE
39%

26
Q: According to you how is e-commerce helpful to the consumers in the e-business
domain?
COUNTRYWISE INSIGHT ON USEFULNESS OF E-COMMERCE FOR
CONSUMERS IN E-BUSINESS
27% 24%
36%
27%
20%
30% 28% 25% 26% 20% 25% 27%
22%
18%
27%
20%
20%
20% 24%
13%
23% 18% 20%
22%
24%
9%
23%
27%
20% 20%
13%
21%
20%
11%
20%
22%
24%
18% 28% 33% 30% 24%
38%
26%
20%
39%
33%
6% 12% 9% 3% 4%
13%
5%
40%
7%
Don't know E-commerce can help many ways to consumers
Fasten business process Encourage price transparency
Broaden consumer choice
FASTEN
BUSINESS
PROCESS
20%
DON’T
KNOW
5%
BORDEN
CONSUMER
CHOICE
26%
ENCOURAGE
PRICE
TRANSPARENCY
20%
E-COMMERCE
CAN HELP MANY
WAYS TO
CONSUMERS
27%

27
Q: According to you how is e-commerce helpful for the business discourse?
COUNTRYWISE INSIGHT ON HELPFULNESS OF E-COMMERCE
FOR THE BUSINESS DISCOURSE
13%
4% 6% 9% 11% 14% 13% 10% 14% 11% 7%
18%
23% 19% 8%
21% 14% 15%
10%
20%
14%
14% 20%
18%
15% 19%
16%
11%
7%
15%
20%
10%
14%
18% 13%
15%
12% 6%
20%
16%
14%
15% 20% 12%
14%
14%
7%
15%
12% 13%
18%
7%
15% 10%
7%
14%
7%
13%
6%
12%
6%
9%
11% 14%
8%
17%
14%
9%
14%
15%
25%
15%
26% 21%
15%
20%
17% 25%
40%
3%
8% 6% 6% 5% 7%
3%
10%
3%
29%
2%
Don't know E-commerce can help many ways to businesses
Ensure guarantee of payment Reduce cost
Enlarge market Create opportunities for small businesses
Smoothen business by creating customer and business network Effective caters to customer's demands
CREATE
OPPORTUNITIES
FOR SMALL
BUSINESSES
15%
EFFECTIVE
CATERS TO
CUSTOMERS
DEMANDS
11%
SMOOTHEN BUSINESS
BY CREATING
CUSTOMER AND
BUSINESS NETWORK
15%
ENLARGE
MARKET
15%
REDUCE
COST
12%
ENSURE
GUARANTEE
OF PAYMENT
9%
E-COMMERCE
CAN HELP MANY
WAYS TO
BUSINESSES
18%
DON’T
KNOW
5%

28
Q: If you have your own business, would like to add e-commerce to its activities.
The reason will be:
COUNTRYWISE MOTIVATION TO ADD E-COMMERCE IN
BUSINESS ACTIVITIES
TO
INCREASE
SALES
31%
TO INCREASE
COMPETITION
WITH OTHERS
9%
TO ENLARGE
MARKET
19%
TO REDUCE
COST
20%
ALL THE
MENTIONED
REASONS
21%
37%
31%
43%
25% 31% 29% 31%
50%
26% 29% 25%
18% 31%
29%
13%
31%
14%
31%
21%
21% 25%
20%
23%
14%
17%
23%
29%
19%
33%
21% 14% 13%
10%
17%
8%
6%
17%
6% 11%
14% 15% 14%
27%
8%
29%
13%
26% 25%
38%
To increase sales To reduce cost

29
Q: Do you think that the application of e-commerce has increased over the years
in your country?
COUNTRYWISE INSIGHT ON RISE IN USE OF E-COMMERCE
APPLICATION
DON’T
KNOW
13%
NO
6%
YES
81%
79% 75%
60%
89%
100% 100%
78%
94%
33%
79%
86%
11%
3%
50%
14%
11%
25%
40%
8%
22%
50%
6%
67%
7%
14%
Yes No Don't know

30
Q: Do you agree that e-commerce as commercial means has its advantages over
the traditional commercial methods?
COUNTRYWISE ACCEPTANCE ON E-COMMERCE ADVANTAGE OVER
TRADITIONAL COMMERCIAL METHODS
DON’T
KNOW
25%
DISAGREE
6%
AGREE
69%
75%
50%
20%
81%
71% 75% 78%
50%
72%
57%
86%
7%
3%
50% 6%
7%
14%18%
50%
80%
17%
29% 25% 22% 22%
100%
36%
Agree Disagree Don't know

31
Q: Which is the most prominent domain in which e-commerce is used in your
country?
COUNTRYWISE USE OF E-COMMERCE KEY DOMAINS
13%
5% 8% 11%
18% 14% 13% 9% 12%
19%
11%
20%
21% 9%
7%
25%
23%
25%
18%
29%
6%
11%
9% 5% 9%
11%
14%
9%
6%
34%
37%
42%
24%
32% 36%
29%
75% 23%
50% 29%
24%
21%
32%
42%
16%
32% 18%
21%
14%
25%
16%
12%
7% 5%
17%
23%
9%
18% 14%
20% 18%
Real Estate Travel and Tourism Stock Market Banking E-governance Online shopping
E-GOVERNANCE
19%
ONLINE
SHOPPING
14%
REAL
ESTATE
10%TRAVEL
AND
TOURISM
18%
STOCK
MARKET
9%
BANKING
29%

32
Q: What are the challenges to implementation of e-commerce in your country?
COUNTRYWISE CHALLENGES TO IMPLEMENTATION OF E-COMMERCE
7%
13%
6%
14%
27%
6%
20%
7%
29%
19%
21%
17%
29% 14%
18%
9%
15%
20%
19%
29%
21%
14%
22% 17%
29%
17%
18%
27%
21%
20%
19%
14%
21%
19%
13%
3%
9%
4%
18%
9% 7%
14%
9%
5%
8%
7%
7%
2%
14%
6%
7%
11% 14%
10%
11%
20%
14%
22%
14%
15%
20%
20% 14% 10%
16% 23% 14% 26%
18% 18%
21%
7% 15%
14% 14%
2%
7%
3%
6% 7%
2%
14%
7% 10%
Slow internet penetration Security concerns Payment methods
Logistic concerns Legal Aspect Lack of trust
Consumer awareness level is low Other factors
LEGAL
ASPECT
8%
LACK OF
TRUST
16%
LOW
CONSUMER
AWARENESS
18%
SECURITY
CONCERNS
18%
PAYMENT
METHODS
20%
SLOW
INTERNET
PENETRATION
9%
LOGISTIC
CONCERNS
9%
OTHER
FACTORS
4%

33
Q: Do you think that e-commerce in your country:
COUNTRYWISE PROSPECTIVE ON E-COMMERCE DEVELOPMENT
6% 1% 6% 6% 8% 10%
36% 29%
14%
32% 24% 33%
44%
17%
36% 35%
24%
14%
6% 43%
18%
6%
8%
6% 13%
20%
20%
19%
7%
12%
12%
12%
8%
6%
17%
8%
40%
5%
25% 29% 12%
35% 33% 13%
17%
21%
20% 15%
33%
11% 12%
29%
24%
18% 17%
19%
33%
15%
10%
19%
7% 6%
14%
1%
6%
17% 20%
10%
Is well developed Need extra effort to improve
Will be the ideal way of shopping in the near future Will never be suitable for everyone in your country
Need government support Will depend on the internet growth and awareness
I do not know
IDEAL WAY OF
SHOPPING IN
THE NEAR
FUTURE
15%
DEPEND ON THE
INTERNET
GROWTH AND
AWARENESS
17%
NEED EXTRA
EFFORT TO
IMPROVE
32%
NEED
GOVERNMENT
SUPPORT
21%
NEVER BE
SUITABLE FOR
EVERYONE
8%
DON’T
KNOW
4%
WELL
DEVELOPED
3%

34
Q: Do you think that Govt. of your country is doing enough to promote e-commerce in
your country?
COUNTRYWISE OUTLOOK ON GOVERNMENT ACTIVITIES TO
PROMOTE E-COMMERCE
DON’T
KNOW
34%
NO
28%
YES
38%
32% 38%
60%
47% 43%
50%
22% 25%
56%
14%
43%
36%
13%
20%
28%
14%
25%
11%
50%
17%
33%
43%
43%
32%
50%
20% 25%
43%
25%
67%
25% 28%
67%
43%
14%
Yes No Don't know

35
Q: What measure would you recommend for promotion of e-commerce in your country?
COUNTRYWISE RESPONDENTS RECOMMENDATION FOR
E-COMMERCE PROMOTION
INTEGRATED
PROMOTIONAL
APPROACH
30%
PROMOTION
OF INTERNET
SERVICES
23%
GOVT. AND PRIVATE
INITIATIVE TO
INCREASE THE
AWARENESS LEVEL
39%
OTHER
MEASURES
8%
20% 20% 22% 27%
17%
8%
33% 30% 25% 18%
29%
41%
50%
56%
36%
33% 60% 46%
17%
43%
32%
43%
28%
30%
22%
32%
42%
40%
31% 33%
23%
25%
36%
29%
11% 5% 8% 15% 17%
3%
50%
14%
Other measures
An integrated promotional approach
Govt. and private initiative to increase the awareness level of people
Promotion of internet services

36
Q: Do you agree if Govt. organization support private e-commerce channel than it could
increase trust level of consumers?
COUNTRYWISE OUTLOOK ON GOVERNMENT SUPPORT TO PRIVATE E-
COMMERCE CHANNEL TO INCREASE TRUST LEVEL OF CONSUMERS
YES
67%
MAYBE
23%
NO
5%
DON’T
KNOW
5%
79%
63% 60%
67% 71% 75%
56%
50%
83%
50%
71%
7%
3%
29%
11%
38% 40% 25%
29% 25%
33% 50%
17%
67%
14%
14%
4% 6% 11%
33%
7%
14%
Yes No Maybe Don't know

37
Q: What according to you is the future of e-commerce in your country?
COUNTRYWISE OUTLOOK ON FUTURE OF E-COMMERCE
7%
25% 25%
11%
25%
44%
14%
29%
71%
75% 80%
50%
86%
75%
56% 25%
44%
79%
57%
14%
13% 14%
11%
25%
11%
33%
7%7% 13%
3%
11%
25%
33%
20%
8%
14% 11%
33%
14%
Very good Good Not so good Don't have a future in my country Don't know
VERY
GOOD
18%
GOOD
60%
DON’T HAVE
A FUTURE
5%
NOT SO
GOOD
11%
DON’T KNOW
6%

39
LinkedIn Poll: Why should B2B marketers be excited about digital?
1068 LinkedIn users provided responses for poll question.
207, 19%
230, 22%
254, 24%
377, 35%
Better lead nurture
Contextual marketing
Access to decision markers
Global scale
LINKEDIN POLL

SURVEY RESULTONLINE SURVEY: INTERNET, SOCIAL NETWORKING,
ONLINE SHOPPING AND E-COMMERCE
BLACK SEA AND CIS COUNTRIES
To buy this survey report and complete report on e-commerce potential in
Black Sea and CIS Countries, please send a email to wiweck@gmail.com .

Online Survey Result on usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries

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Online Survey Result on usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries