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Introducing the Millennial Leaders - Europe

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Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide.

Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa.

Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/

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Introducing the Millennial Leaders - Europe

  1. 1. Europe Introducing: Millennial Leaders_
  2. 2. Millennial Leaders: The Global 11% Who Will Drive Change Through Technology We have identified a key subgroup in the Millennial generation. Instead of traditional metrics like socioeconomic status, Millennial Leaders are defined by technology and opportunity. Millennial Leaders are found at the intersection of: “Strongly Agree” I am on the cutting-edge of technology 2 “I believe” I can make a local difference “Strongly / Somewhat Agree” I have opportunities in my country to become an entrepreneur or develop and bring an idea to market
  3. 3. Millennial Leaders: Where Are They In The World? Top 14 Countries Country Bottom 13 Countries % of country respondents that are Millennial Leaders Country % of country respondents that are Millennial Leaders Colombia Germany 26% Israel 12% KSA 26% Argentina 10% Chile 22% Venezuela 22% Turkey 10% India 22% Egypt 8% China 7% Mexico 21% South Africa 20% Spain 6% Brazil 18% France 6% US 16% Czech Republic 6% Australia 15% Russia 6% Poland 14% Italy 4% Canada 13% Korea 2% Japan 1% UK 13% 9% of Western Europe sample = Millennial Leaders 12% Peru 11% of Global sample = Millennial Leaders 27% 7% of Central & Eastern Europe sample = Millennial Leaders N Size MOE Millennial Leaders 3 Global 1,600 +/-2.5%
  4. 4. European Millennial Leaders: More Influenced By Technology Of the following, which three have been the most influential in shaping your outlook on life to date? Western European Millennial Leaders Central & Eastern European Millennials Central & Eastern European Millennial Leaders Family 85% 78% 85% 80% Friends 67% 60% 57% 42% School/Education 62% 56% 60% 53% Technology 29% 46% 29% 50% Economy 23% 24% 19% 21% Media 15% 18% 21% 26% Religion 11% 11% 12% 10% Government 4 Western European Millennials 7% 8% 17% 19%
  5. 5. European Millennial Leaders: Armed with Smartphones; Excellent Comfort Level With Tech Western European Millennials Western European Millennial Leaders Central & Eastern European Millennials Central & Eastern European Millennial Leaders 33% 78% 85% 80% How would you describe your personal knowledge and comfort level with technology? “Excellent” What kind of access do you have to the following technological devices? % say “I own it” Smartphone 24% 19% 21% Laptop 15% 18% 21% 26% Desktop Computer 11% 11% 12% 10% Tablet 5 23% 7% 8% 17% 19%
  6. 6. European Millennial Leaders: Optimistic And Believe In Making A Difference Western European Millennials Western European Millennial Leaders Central & Eastern European Millennials Central & Eastern European Millennial Leaders 18% 39% 21% 38% 58% 69% 83% 61% 25% 59% How optimistic are you about your future? “Very Optimistic” In general, do you think your country’s best days are ahead, or behind? “My country’s best days are ahead” 41% Do you believe you can make a global difference? “I believe I can make a global difference” 6 29%
  7. 7. European Millennial Leaders: Career-Oriented Western European Millennials Western European Millennial Leaders Central & Eastern European Millennials Central & Eastern European Millennial Leaders 51% 26% 40% 52% 35% 62% How important or unimportant are each of the following life accomplishments to you personally? “Making it to the top of your career” (very important) 33% In your opinion, how easy or difficult is it for your generation to progress from school to the workplace environment? “Easy” (very and somewhat easy) 7 27%
  8. 8. European Millennial Leaders: Civically Engaged, Empowered To Drive Change Through Technology Western European Millennials Western European Millennial Leaders Central & Eastern European Millennials Central & Eastern European Millennial Leaders 50% 27% 44% 52% 39% 54% 45% 23% 39% 30% 14% 31% How often do you participate in your country’s political process (e.g. voting)? “Always participate” 34% Technology has made me better informed about political issues in my country “Strongly agree” 29% Social media plays an important role in my current political events and movements in my country “Strongly agree” 24% Technology has made my government more transparent “Strongly agree” 8 12%
  9. 9. Learn more at www.telefonica.com/millennials #TEFMillennials

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