SOCIAL
NETWOR
KING
Introduction
2
The objective of Online survey and LinkedIn poll are to contribute to the understanding of the adoption of ...
ARMENIA
AZERBAIJAN
BELARUS
GEORGIA
KAZAKHSTAN
KYRGYZSTAN
MOLDOVA
TAJIKISTAN
TURKEY TURKMENI
STAN
UKRAINE UZBEKISTAN
Demography
5
RESPONDENTS
NATIONALITIES
MALE, 56%
FEMALE, 44%
GENDER
18 Year or Less, 2%
19-25 Years, 34%
26-35 Years, 39%
...
Demography cont.
6
Student, 13%
Business, 24%
Govt. Job, 18%
Private Job, 41%
Unemployed, 3%
OCCUPATION
Owner or Partner, ...
Q: How often do you use the internet?
COUNTRYWISE FREQUENCY OF INTERNET USE
8
61%
75% 80%
44%
29%
75%
56%
100%
39%
67%
29%...
Q: From where do you usually access the internet?
47% 47% 50% 46% 46%
33%
47% 48%
42%
50% 51%
40%
47% 53%
40%
41%
54%
67% ...
Q: What purpose do you use the internet for?
COUNTRYWISE INTENT OF INTERNET USAGE
10
15% 17% 13% 16% 15% 21%
15% 16% 15%
2...
Q: Do you use social networking sites?
12
100%
88%
80%
100% 100% 100% 100% 100% 100% 100% 100% 100%
13%
20%
Yes No
Yes, 99...
Q: Which social network sites do you use?
COUNTRYWISE USAGE OF SOCIAL NETWORK SITES
13
*Respondents may selected more than...
15
COUNTRYWISE TREND ON SHOPPING ONLINE
75%
63%
80% 78%
71%
100%
78% 75%
89% 86%
71%
25%
38%
20% 22%
29%
22% 25%
11%
100%
...
16
Q: If No, what are your reasons for not shopping online?
(Optional Question for respondents those do not shop online)
C...
17
Q: How often do you shop online?
COUNTRYWISE FREQUENCY OF ONLINE SHOPPING
AT LEAST
EVERY 2
MONTHS
22%
AT LEAST
EVERY 3
...
18
Q: What are the most important concerns for you when shopping online?
COUNTRYWISE CONCERN DURING SHOPPING ONLINE
*Respo...
19
Q: What is the most likely payment method you use for online shopping?
COUNTRYWISE PAYMENT METHOD DURING ONLINE SHOPPIN...
20
Q: What is your avg. spending per year on online shopping?
COUNTRYWISE AVERAGE SPENDING ON ONLINE SHOPPING
29%
21% 25%
...
21
Q: Which companies do you trust more in online shopping?
COUNTRYWISE TRUST LEVEL ON LOCAL AND INTERNATIONAL
ONLINE SHOP...
23
Q: From how many years are you using e-commerce?
COUNTRYWISE INSIGHT ON YEARS OF USING E-COMMERCE
18%
25%
8%
43%
11%
75...
24
Q: What purpose do you use e-commerce?
COUNTRYWISE PURPOSE OF E-COMMERCE USAGE
FOR
PERSONAL
USE
73% FOR
BUSINESS
USE
2%...
25
Q: From various types of e-commerce, which type of e-commerce according to
you has the largest market share?
COUNTRYWIS...
26
Q: According to you how is e-commerce helpful to the consumers in the e-business
domain?
COUNTRYWISE INSIGHT ON USEFULN...
27
Q: According to you how is e-commerce helpful for the business discourse?
COUNTRYWISE INSIGHT ON HELPFULNESS OF E-COMME...
28
Q: If you have your own business, would like to add e-commerce to its activities.
The reason will be:
COUNTRYWISE MOTIV...
29
Q: Do you think that the application of e-commerce has increased over the years
in your country?
COUNTRYWISE INSIGHT ON...
30
Q: Do you agree that e-commerce as commercial means has its advantages over
the traditional commercial methods?
COUNTRY...
31
Q: Which is the most prominent domain in which e-commerce is used in your
country?
COUNTRYWISE USE OF E-COMMERCE KEY DO...
32
Q: What are the challenges to implementation of e-commerce in your country?
COUNTRYWISE CHALLENGES TO IMPLEMENTATION OF...
33
Q: Do you think that e-commerce in your country:
COUNTRYWISE PROSPECTIVE ON E-COMMERCE DEVELOPMENT
*Respondents may sel...
34
Q: Do you think that Govt. of your country is doing enough to promote e-commerce in
your country?
COUNTRYWISE OUTLOOK O...
35
Q: What measure would you recommend for promotion of e-commerce in your country?
COUNTRYWISE RESPONDENTS RECOMMENDATION...
36
Q: Do you agree if Govt. organization support private e-commerce channel than it could
increase trust level of consumer...
37
Q: What according to you is the future of e-commerce in your country?
COUNTRYWISE OUTLOOK ON FUTURE OF E-COMMERCE
7%
25...
39
LinkedIn Poll: Why should B2B marketers be excited about digital?
1068 LinkedIn users provided responses for poll quest...
SURVEY RESULTONLINE SURVEY: INTERNET, SOCIAL NETWORKING,
ONLINE SHOPPING AND E-COMMERCE
BLACK SEA AND CIS COUNTRIES
To buy...
Online Survey Result on  usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries
Online Survey Result on  usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries
Online Survey Result on  usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries
Online Survey Result on  usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries
Online Survey Result on  usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries
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Online Survey Result on usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries

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The objective of Online survey and LinkedIn poll are to contribute to the understanding of the adoption of information technology and e-commerce usage in surveyed countries. More specifically, this study focuses on identifying the potential to develop and implement the new business model of e-commerce and strategy. The study also assesses the behavior of Internet usage and the possible strategies for the new and existing online business model. Investing in e-commerce venture is the aspect of our survey to find the potential of e-commerce implementation as investors are a skeptic about investing on e-commerce venture in selected countries (Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Turkmenistan, Turkey, Ukraine, and Uzbekistan).

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Online Survey Result on usage of Internet, Social Networking, Online Shopping and E-commerce in Black Sea and CIS Countries

  1. 1. SOCIAL NETWOR KING
  2. 2. Introduction 2 The objective of Online survey and LinkedIn poll are to contribute to the understanding of the adoption of information technology and e-commerce usage in surveyed countries. More specifically, this study focuses on identifying the potential to develop and implement the new business model of e-commerce and strategy. The study also assesses the behavior of Internet usage and the possible strategies for the new and existing online business model. Investing in e-commerce venture is the aspect of our survey to find the potential of e-commerce implementation as investors are a skeptic about investing on e-commerce venture in selected countries (Armenia,Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Turkmenistan, Turkey, Ukraine, and Uzbekistan). The main topics covered in the poll, and survey were: Linked Poll Focus • Benefit of digital for B2B marketers Online Survey Focus • Internet usages • Social networking inclination • Online shopping trend • Trust level on international and local online shops companies • Usefulness of e-commerce in business discourse • Motivation for e-commerce implementation in existing business • Challenges to implement e-commerce • Perception on e-commerce development • Future of e-commerce ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  3. 3. ARMENIA AZERBAIJAN BELARUS GEORGIA KAZAKHSTAN KYRGYZSTAN MOLDOVA TAJIKISTAN TURKEY TURKMENI STAN UKRAINE UZBEKISTAN
  4. 4. Demography 5 RESPONDENTS NATIONALITIES MALE, 56% FEMALE, 44% GENDER 18 Year or Less, 2% 19-25 Years, 34% 26-35 Years, 39% 36-45 Years, 20% 46 Years or Above, 5% AGE ARMENIA 20% AZERBAIJAN 6% BELARUS 3% GEORGIA 25% KAZAKHSTAN 5% KYRGYZSTAN 3% MOLDOVA 6% TAJIKISTAN 3% TURKEY 13% TURKMENISTAN 2% UKRAINE 10% UZBEKISTAN 5% High School, 6% Graduate, 50% Postgraduate, 36% Doctorate, 7% Other, 1% EDUCATION Basic, 17% Familiar with some software, 61% Expert, 15% IT Consultant, 7% COMPUTER SKILLS ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  5. 5. Demography cont. 6 Student, 13% Business, 24% Govt. Job, 18% Private Job, 41% Unemployed, 3% OCCUPATION Owner or Partner, 18% Top-level manager, 16% Middle-level manager, 27% First-level manager, 24% None, 15% SENIORITY $1000 or Less, 29% $1001-$10000, 29% $10001-$20000, 23% $20001-$30000, 9% $30001-$40000, 2% $40001-$50000, 4% $50001-$60000, 2% $60001-$70000, 1% $90001-$100000, 1% ANNUAL INCOME 62% 23% 15% SMART PHONE AND TABLET USE Yes No Soon going to buy ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  6. 6. Q: How often do you use the internet? COUNTRYWISE FREQUENCY OF INTERNET USE 8 61% 75% 80% 44% 29% 75% 56% 100% 39% 67% 29% 71% 13% 29% 6% 33% 7% 29% 4% 20% 36% 13% 56% 43% 25% 44% 56% 64% Daily Weekly Monthly Always connected ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE DAILY 52% WEEKLY 6% MONTHLY 1% ALWAYS CONNECTED 41%
  7. 7. Q: From where do you usually access the internet? 47% 47% 50% 46% 46% 33% 47% 48% 42% 50% 51% 40% 47% 53% 40% 41% 54% 67% 42% 48% 58% 38% 40% 60% 5% 10% 8% 5% 13% 6% 5% 5% 3% 3% Home Office University/School Café HOME 47% CAFE 2% OFFICE 46% UNIVERSITY 5% COUNTRYWISE DISTRIBUTION OF INTERNET ACCESS 9ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  8. 8. Q: What purpose do you use the internet for? COUNTRYWISE INTENT OF INTERNET USAGE 10 15% 17% 13% 16% 15% 21% 15% 16% 15% 21% 16% 18% 11% 11% 13% 11% 10% 12% 16% 10% 8% 6% 14% 13% 13% 15% 15% 16% 13% 16% 15% 21% 15% 12% 14% 17% 13% 14% 15% 21% 12% 12% 13% 21% 15% 21% 10% 10% 7% 3% 12% 8% 8% 6% 3% 10% 11% 13% 11% 10% 11% 12% 8% 13% 13% 12% 9% 15% 13% 10% 13% 11% 10% 8% 12% 14% 11% 9% 15% 15% 13% 16% 18% 21% 15% 16% 15% 21% 16% 21% Information Searching Entertainment Chat and Email Work-related Study-related Online purchase Online banking Social Networking *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents soas percentage. ONLINE BANKING 11% ENTERTAIN MENT 10% INFORMATION SEARCHING 16% CHAT & EMAIL 15% STUDY- RELATED 7% WORK- RELATED 14% ONLINE PURCHASE 11% SOCIAL NETWORK 16% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  9. 9. Q: Do you use social networking sites? 12 100% 88% 80% 100% 100% 100% 100% 100% 100% 100% 100% 100% 13% 20% Yes No Yes, 99% No, 1% COUNTRYWISE USAGE OF SOCIAL NETWORKING SITES ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  10. 10. Q: Which social network sites do you use? COUNTRYWISE USAGE OF SOCIAL NETWORK SITES 13 *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. 26% 29% 22% 29% 19% 38% 21% 27% 24% 50% 18% 28% 9% 17% 17% 11% 12% 9% 7% 13% 17% 12% 6% 13% 13% 17% 11% 12% 13% 18% 13% 13% 17% 12% 17% 18% 17% 20% 15% 38% 18% 7% 16% 15% 17% 3% 3% 4% 3% 11% 5% 2% 2% 3% 3% 2% 1% 4% 2% 16% 21% 28% 20% 19% 13% 21% 27% 18% 17% 15% 17% 11% 11% 2% 19% 3% 20% 15% 17% 6% 1% 1% 3% 3% 3% Facebook Twitter Google Plus LinkedIn Pinterest Myspace Orkut YouTube Odnoklassniki Draugiem Xing 11%13% 4% 2% 0.6% 25% 17%19% 7% 1% 0.3% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE FACEBOOK YOUTUBE LINKEDIN GOOGLE + TWITTER PINTEREST MY SPACEODNOKLAS SNIKI XING ORKUT DRAUGIEM
  11. 11. 15 COUNTRYWISE TREND ON SHOPPING ONLINE 75% 63% 80% 78% 71% 100% 78% 75% 89% 86% 71% 25% 38% 20% 22% 29% 22% 25% 11% 100% 14% 29% Yes No Yes, 77% No, 23% Q: Do you shop online? ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  12. 12. 16 Q: If No, what are your reasons for not shopping online? (Optional Question for respondents those do not shop online) COUNTRYWISE REASONS FOR NOT SHOPPING ONLINE 14% 33% 14% 33% 50% 50% 33% 14% 33% 75% 50% 50% 100% 50% 67% 100% 50% 100% 57% 25% 50% 50% Privacy concerns Security concerns Connection price Prefer traditional shopping Language barrier Payment methods SECURITY CONCERNS 12% PRIVACY CONCERNS 6% CONNECTIO N PRICE 3% LANGUAGE BARRIER 3% PREFER TRADITIONAL SHOPPING 52% PAYMENT METHODS 24% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  13. 13. 17 Q: How often do you shop online? COUNTRYWISE FREQUENCY OF ONLINE SHOPPING AT LEAST EVERY 2 MONTHS 22% AT LEAST EVERY 3 MONTHS 17% LESS OFTEN 21% EVERY WEEK 15% AT LEAST ONCE PER MONTH 25% 5% 29% 20% 50% 29% 13% 8% 24% 32% 14% 33% 38% 33% 20% 29% 40% 14% 40% 25% 29% 19% 25% 20% 19% 60% 100% 4% 20% 14% 13% 17% 20% 24% 21% 20% 25% 14% 67% 19% 17% 40% Every week At least once per month At least every 2 months At least every 3 months Less often ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  14. 14. 18 Q: What are the most important concerns for you when shopping online? COUNTRYWISE CONCERN DURING SHOPPING ONLINE *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. 24% 15% 20% 15% 12% 13% 10% 20% 14% 18% 6% 19% 19% 20% 19% 19% 20% 21% 13% 23% 22% 24% 8% 19% 20% 13% 19% 20% 17% 20% 9% 9% 12% 20% 11% 10% 18% 8% 20% 17% 13% 18% 20% 18% 8% 11% 5% 17% 12% 7% 10% 7% 13% 7% 6% 5% 11% 10% 6% 15% 3% 7% 13% 13% 6% 16% 15% 15% 13% 15% 20% 17% 20% 9% 9% 29% 3% 2% 2% Security Price Service Delivery Quality Website Attractiveness Payment methods No concerns PRICE 20% SERVICE 13% WEBSITE ATTRACTIV ENESS 8% QUALITY 11% SECURITY 16% PAYMENT METHODS 14% NO CONCERNS 1% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  15. 15. 19 Q: What is the most likely payment method you use for online shopping? COUNTRYWISE PAYMENT METHOD DURING ONLINE SHOPPING CREDIT OR DEBIT CARD 63% BANK TRANSFER 13% CASH ON DELIVERY 5% ONLINE WALLET OR PAYMENT SYSTEM 14% *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. 61% 45% 57% 85% 38% 60% 64% 75% 62% 58% 63% 9% 3% 8% 20% 9% 5% 13% 15% 9% 6% 15% 9% 12% 11% 15% 45% 43% 6% 38% 20% 18% 25% 27% 26% 25% Credit or Debit Card Cash on delivery Online wallet or Payment system Bank Transfer ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  16. 16. 20 Q: What is your avg. spending per year on online shopping? COUNTRYWISE AVERAGE SPENDING ON ONLINE SHOPPING 29% 21% 25% 14% 19% 40% 24% 54% 20% 75% 43% 100% 38% 42% 40% 43% 100% 100% 18% 40% 43% 25% 33% 20% 4% 40% 13% 17% 4% 8%6%5% $100 or Less $101-$1000 $1001-$5000 $5001-$10000 $10001-$15000 $15001-$20000 More than $25000 $100 OR LESS 17% $101-$1000 39% $5001- $10000 6% $1001- $5000 34% $10001- $15000 2% $15001- $20000 1% MORE THAN $25000 1% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  17. 17. 21 Q: Which companies do you trust more in online shopping? COUNTRYWISE TRUST LEVEL ON LOCAL AND INTERNATIONAL ONLINE SHOPPING COMPANIES 5% 20% 75% 20% 25% 29% 6% 25% 20% 33% 20% 25% 61% 75% 14% 100% 19% 8% 60% 62% 60% 39% 80% 57% 75% 67% 20% Local companies International Companies I trust them both the same LOCAL COMPANIES 13% INTERNATIONAL COMPANIES 36% TRUST BOTH COMPANIES 51% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  18. 18. 23 Q: From how many years are you using e-commerce? COUNTRYWISE INSIGHT ON YEARS OF USING E-COMMERCE 18% 25% 8% 43% 11% 75% 6% 33% 14% 29% 57% 50% 80% 42% 43% 100% 33% 25% 39% 33% 43% 43% 11% 13% 31% 14% 33% 33% 36% 29% 14% 13% 20% 19% 22% 22% 33% 7% Less than a year One year or more More than five years Cannot say ONE YEAR OR MORE 47% CANNOT SAY 15% LESS THAN A YEAR 16% MORE THAN FIVE YEARS 22% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  19. 19. 24 Q: What purpose do you use e-commerce? COUNTRYWISE PURPOSE OF E-COMMERCE USAGE FOR PERSONAL USE 73% FOR BUSINESS USE 2% FOR BOTH 25% 75% 88% 100% 69% 71% 75% 67% 100% 61% 100% 79% 57% 4% 13% 14% 21% 31% 14% 25% 33% 39% 21% 43% For personal use For business use For both ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  20. 20. 25 Q: From various types of e-commerce, which type of e-commerce according to you has the largest market share? COUNTRYWISE OUTLOOK ON LARGEST TYPE OF E-COMMERCE 39% 13% 64% 25% 56% 50% 33% 33% 36% 14% 43% 50% 60% 31% 86% 75% 44% 50% 61% 67% 50% 86% 7% 3%11% 38% 40% 3% 14% 6% 14% B2C E-commerce B2B E-commerce C2C E-commerce B2G E-commerce B2G E-COMMERCE 9% B2B E-COMMERCE 50% C2C E-COMMERCE 2% B2C E-COMMERCE 39% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  21. 21. 26 Q: According to you how is e-commerce helpful to the consumers in the e-business domain? COUNTRYWISE INSIGHT ON USEFULNESS OF E-COMMERCE FOR CONSUMERS IN E-BUSINESS 27% 24% 36% 27% 20% 30% 28% 25% 26% 20% 25% 27% 22% 18% 27% 20% 20% 20% 24% 13% 23% 18% 20% 22% 24% 9% 23% 27% 20% 20% 13% 21% 20% 11% 20% 22% 24% 18% 28% 33% 30% 24% 38% 26% 20% 39% 33% 6% 12% 9% 3% 4% 13% 5% 40% 7% Don't know E-commerce can help many ways to consumers Fasten business process Encourage price transparency Broaden consumer choice *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. FASTEN BUSINESS PROCESS 20% DON’T KNOW 5% BORDEN CONSUMER CHOICE 26% ENCOURAGE PRICE TRANSPARENCY 20% E-COMMERCE CAN HELP MANY WAYS TO CONSUMERS 27% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  22. 22. 27 Q: According to you how is e-commerce helpful for the business discourse? COUNTRYWISE INSIGHT ON HELPFULNESS OF E-COMMERCE FOR THE BUSINESS DISCOURSE *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. 13% 4% 6% 9% 11% 14% 13% 10% 14% 11% 7% 18% 23% 19% 8% 21% 14% 15% 10% 20% 14% 14% 20% 18% 15% 19% 16% 11% 7% 15% 20% 10% 14% 18% 13% 15% 12% 6% 20% 16% 14% 15% 20% 12% 14% 14% 7% 15% 12% 13% 18% 7% 15% 10% 7% 14% 7% 13% 6% 12% 6% 9% 11% 14% 8% 17% 14% 9% 14% 15% 25% 15% 26% 21% 15% 20% 17% 25% 40% 3% 8% 6% 6% 5% 7% 3% 10% 3% 29% 2% Don't know E-commerce can help many ways to businesses Ensure guarantee of payment Reduce cost Enlarge market Create opportunities for small businesses Smoothen business by creating customer and business network Effective caters to customer's demands CREATE OPPORTUNITIES FOR SMALL BUSINESSES 15% EFFECTIVE CATERS TO CUSTOMERS DEMANDS 11% SMOOTHEN BUSINESS BY CREATING CUSTOMER AND BUSINESS NETWORK 15% ENLARGE MARKET 15% REDUCE COST 12% ENSURE GUARANTEE OF PAYMENT 9% E-COMMERCE CAN HELP MANY WAYS TO BUSINESSES 18% DON’T KNOW 5% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  23. 23. 28 Q: If you have your own business, would like to add e-commerce to its activities. The reason will be: COUNTRYWISE MOTIVATION TO ADD E-COMMERCE IN BUSINESS ACTIVITIES *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. TO INCREASE SALES 31% TO INCREASE COMPETITION WITH OTHERS 9% TO ENLARGE MARKET 19% TO REDUCE COST 20% ALL THE MENTIONED REASONS 21% 37% 31% 43% 25% 31% 29% 31% 50% 26% 29% 25% 18% 31% 29% 13% 31% 14% 31% 21% 21% 25% 20% 23% 14% 17% 23% 29% 19% 33% 21% 14% 13% 10% 17% 8% 6% 17% 6% 11% 14% 15% 14% 27% 8% 29% 13% 26% 25% 38% To increase sales To reduce cost ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  24. 24. 29 Q: Do you think that the application of e-commerce has increased over the years in your country? COUNTRYWISE INSIGHT ON RISE IN USE OF E-COMMERCE APPLICATION DON’T KNOW 13% NO 6% YES 81% 79% 75% 60% 89% 100% 100% 78% 94% 33% 79% 86% 11% 3% 50% 14% 11% 25% 40% 8% 22% 50% 6% 67% 7% 14% Yes No Don't know ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  25. 25. 30 Q: Do you agree that e-commerce as commercial means has its advantages over the traditional commercial methods? COUNTRYWISE ACCEPTANCE ON E-COMMERCE ADVANTAGE OVER TRADITIONAL COMMERCIAL METHODS DON’T KNOW 25% DISAGREE 6% AGREE 69% 75% 50% 20% 81% 71% 75% 78% 50% 72% 57% 86% 7% 3% 50% 6% 7% 14%18% 50% 80% 17% 29% 25% 22% 22% 100% 36% Agree Disagree Don't know ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  26. 26. 31 Q: Which is the most prominent domain in which e-commerce is used in your country? COUNTRYWISE USE OF E-COMMERCE KEY DOMAINS *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. 13% 5% 8% 11% 18% 14% 13% 9% 12% 19% 11% 20% 21% 9% 7% 25% 23% 25% 18% 29% 6% 11% 9% 5% 9% 11% 14% 9% 6% 34% 37% 42% 24% 32% 36% 29% 75% 23% 50% 29% 24% 21% 32% 42% 16% 32% 18% 21% 14% 25% 16% 12% 7% 5% 17% 23% 9% 18% 14% 20% 18% Real Estate Travel and Tourism Stock Market Banking E-governance Online shopping E-GOVERNANCE 19% ONLINE SHOPPING 14% REAL ESTATE 10%TRAVEL AND TOURISM 18% STOCK MARKET 9% BANKING 29% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  27. 27. 32 Q: What are the challenges to implementation of e-commerce in your country? COUNTRYWISE CHALLENGES TO IMPLEMENTATION OF E-COMMERCE *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. 7% 13% 6% 14% 27% 6% 20% 7% 29% 19% 21% 17% 29% 14% 18% 9% 15% 20% 19% 29% 21% 14% 22% 17% 29% 17% 18% 27% 21% 20% 19% 14% 21% 19% 13% 3% 9% 4% 18% 9% 7% 14% 9% 5% 8% 7% 7% 2% 14% 6% 7% 11% 14% 10% 11% 20% 14% 22% 14% 15% 20% 20% 14% 10% 16% 23% 14% 26% 18% 18% 21% 7% 15% 14% 14% 2% 7% 3% 6% 7% 2% 14% 7% 10% Slow internet penetration Security concerns Payment methods Logistic concerns Legal Aspect Lack of trust Consumer awareness level is low Other factors LEGAL ASPECT 8% LACK OF TRUST 16% LOW CONSUMER AWARENESS 18% SECURITY CONCERNS 18% PAYMENT METHODS 20% SLOW INTERNET PENETRATION 9% LOGISTIC CONCERNS 9% OTHER FACTORS 4% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  28. 28. 33 Q: Do you think that e-commerce in your country: COUNTRYWISE PROSPECTIVE ON E-COMMERCE DEVELOPMENT *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. 6% 1% 6% 6% 8% 10% 36% 29% 14% 32% 24% 33% 44% 17% 36% 35% 24% 14% 6% 43% 18% 6% 8% 6% 13% 20% 20% 19% 7% 12% 12% 12% 8% 6% 17% 8% 40% 5% 25% 29% 12% 35% 33% 13% 17% 21% 20% 15% 33% 11% 12% 29% 24% 18% 17% 19% 33% 15% 10% 19% 7% 6% 14% 1% 6% 17% 20% 10% Is well developed Need extra effort to improve Will be the ideal way of shopping in the near future Will never be suitable for everyone in your country Need government support Will depend on the internet growth and awareness I do not know IDEAL WAY OF SHOPPING IN THE NEAR FUTURE 15% DEPEND ON THE INTERNET GROWTH AND AWARENESS 17% NEED EXTRA EFFORT TO IMPROVE 32% NEED GOVERNMENT SUPPORT 21% NEVER BE SUITABLE FOR EVERYONE 8% DON’T KNOW 4% WELL DEVELOPED 3% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  29. 29. 34 Q: Do you think that Govt. of your country is doing enough to promote e-commerce in your country? COUNTRYWISE OUTLOOK ON GOVERNMENT ACTIVITIES TO PROMOTE E-COMMERCE DON’T KNOW 34% NO 28% YES 38% 32% 38% 60% 47% 43% 50% 22% 25% 56% 14% 43% 36% 13% 20% 28% 14% 25% 11% 50% 17% 33% 43% 43% 32% 50% 20% 25% 43% 25% 67% 25% 28% 67% 43% 14% Yes No Don't know ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  30. 30. 35 Q: What measure would you recommend for promotion of e-commerce in your country? COUNTRYWISE RESPONDENTS RECOMMENDATION FOR E-COMMERCE PROMOTION *Respondents may selected more than one checkbox, so total responses may add up to more than actual number of respondents so as percentage. INTEGRATED PROMOTIONAL APPROACH 30% PROMOTION OF INTERNET SERVICES 23% GOVT. AND PRIVATE INITIATIVE TO INCREASE THE AWARENESS LEVEL 39% OTHER MEASURES 8% 20% 20% 22% 27% 17% 8% 33% 30% 25% 18% 29% 41% 50% 56% 36% 33% 60% 46% 17% 43% 32% 43% 28% 30% 22% 32% 42% 40% 31% 33% 23% 25% 36% 29% 11% 5% 8% 15% 17% 3% 50% 14% Other measures An integrated promotional approach Govt. and private initiative to increase the awareness level of people Promotion of internet services ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  31. 31. 36 Q: Do you agree if Govt. organization support private e-commerce channel than it could increase trust level of consumers? COUNTRYWISE OUTLOOK ON GOVERNMENT SUPPORT TO PRIVATE E- COMMERCE CHANNEL TO INCREASE TRUST LEVEL OF CONSUMERS YES 67% MAYBE 23% NO 5% DON’T KNOW 5% 79% 63% 60% 67% 71% 75% 56% 50% 83% 50% 71% 7% 3% 29% 11% 38% 40% 25% 29% 25% 33% 50% 17% 67% 14% 14% 4% 6% 11% 33% 7% 14% Yes No Maybe Don't know ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  32. 32. 37 Q: What according to you is the future of e-commerce in your country? COUNTRYWISE OUTLOOK ON FUTURE OF E-COMMERCE 7% 25% 25% 11% 25% 44% 14% 29% 71% 75% 80% 50% 86% 75% 56% 25% 44% 79% 57% 14% 13% 14% 11% 25% 11% 33% 7%7% 13% 3% 11% 25% 33% 20% 8% 14% 11% 33% 14% Very good Good Not so good Don't have a future in my country Don't know VERY GOOD 18% GOOD 60% DON’T HAVE A FUTURE 5% NOT SO GOOD 11% DON’T KNOW 6% ONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE
  33. 33. 39 LinkedIn Poll: Why should B2B marketers be excited about digital? 1068 LinkedIn users provided responses for poll question. 207, 19% 230, 22% 254, 24% 377, 35% Better lead nurture Contextual marketing Access to decision markers Global scale LINKEDIN POLL
  34. 34. SURVEY RESULTONLINE SURVEY: INTERNET, SOCIAL NETWORKING, ONLINE SHOPPING AND E-COMMERCE BLACK SEA AND CIS COUNTRIES To buy this survey report and complete report on e-commerce potential in Black Sea and CIS Countries, please send a email to wiweck@gmail.com .

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