analasys

2. The Masthead uses bold white
writing in contrast to the black and
grey background to stand out,
stretching across the whole magazine
this draws the public attention to the
title notifying them what magazine it
is.
The freebie right at the top is a
free CD. The graphology of the
capital black letters on a yellow
background draws the reader in.
And promotes the fact that there
is a free CD inside which will make
people want to buy it.
The main image is a medium close up of
Bob Dylan. It takes up the majority of
the magazine front cover and firmly
promotes Bob Dylan. All the writing on
the magazine ovoid’s covering his face.
They made the image black and white
adding definition to the red writing
around it.
This is the date, it doesn’t promote the magazine in
anyway it is purely for informative purposes. So that
people know how old the magazine is. So they will
know if it’s the most recent copy and so that they
can catalogue the magazine
This is the barcode it is a common
convention amongst magazines. Like
the date it doesn’t persuade the reader
but it is essential and will be on every
magazine. In black and white, always in
the bottom right corner, where it can
be easily located.
The sub heading is the Word
‘Dylan’. The colour scheme
runs in correlation with the
masthead. White on a black
background stands out and
attracts the readers attention,
to the word ‘Dylan’. With the
picture and the subheading,
this will inform any fans of
Bob Dylan that there will be
an article about him inside.
The sub image is located in
the top right corner. The
magazine uses a sub image so
that at a glance if the reader is
not interested In the person
on the main image then you
might be intrigued by the
person on the sub image.
The buzz word is ’Revealed’. The red
writing on a pale back ground stands out
and the fact that it’s all in capitals as well.
The word ‘revealed’ promotes exclusivity
to the reader, making them wan to buy it.

3. The masthead used I bold
capital red writing on a light
back ground standing out and
attracting the reader to the
magazine. The masthead is in
the top left corner which is a
recurring pattern with NME
magazines.
The main image is of he band
Arctic Monkeys. This will inform
any arctic monkeys fans that
there will be a significantly large
article on them inside. The main
image is a medium long shot so
that it can include all four
members in rather than the
usual medium close up when
there is just one person. It is
aesthetically pleasing for
women because it has four men
on and the men will aspire to be
like them. It has palm trees in
the background to portray arctic
monkeys san Franciscan style
sound. The four band members
are looking directly into the
camera creating a bond with
audience.
The main cover line is ‘AM’. The
line is in clear white on a darker
background standing out and
attracting the reader. It is in the
same font as the masthead. If
the audience doesn’t know who
the main image is of ‘AM’ will
give them an idea. The letter A
is placed in front of the lead
singer of arctic monkeys, whose
name is also Alex Turner, this is
placed here on purpose to make
a reference to Arctic monkeys
fans creating a bond between
the editor and the reader.
The buzz word is verdict. Verdict
implies importance to the
reader making them think if
they don’t buy it they are
missing out. It also offers
exclusivity to the reader as it
implies that the magazines say is
important. It is black writing on
yellow background standing out.
The yellow box is the most
vibrant colour on the cover so it
draws the reader into this point.
The barcode is in the bottom left it ads
nothing to the promotion of the
magazine but is a necessity and a
convention in front covers. And is vital to
buy the magazine.
The date is also in the bottom left
corner and like the barcode offers
nothing to promote the magazine
but is important to archive the
magazines and to know if it’s the
most recent magazine for sale. The
date is also something you will find
on every magazine.
The sub heading is ‘the final chapter’ this implies that this
is the last you will see of The Arctic Monkeys, making the
audience think it is important. The sub heading follows
the colour scheme of the main cover line. ‘The final
chapter’ implies the end of the arctic monkeys career but
they use a reading metaphor as it’s in a magazine. This is
subtle technique that the reader will relate too.

4. The masthead is ‘Q’. It is always
white on a red background in
the top left corner. The colours
chosen, red and white are
patriotic to the English flag. This
will entice the reader to buy it
by subconsciously advertising to
there patriotic side. The white
writing on a red background is
the biggest writing on the page
and the one that stands out the
most. It will draw the readers
attention in.
The main cover line is ‘kasabian’.
It follows the same colour
scheme as the masthead . It tells
you who the main image is of as
well. It stands out as it is red on
white background.
This is the barcode it is always
in the bottom right on Q
magazines. It like on other
magazines offers nothing to
promote the magazine, it
doesn’t stand out or distract
the reader. But is easily
locatable.
The main image is of the two front
men from Kasabian. They keep the
red theme going with Sergio’s jacket
however stay true to the black clad
rock associated style. The two front
men are looking directly at the
camera connecting with the
audience.
The date is located in the
bottom right of the magazine ,
the date offers nothing to the
promotion of the magazine but
it can be used to archive the
magazine and inform the reader
on whether this is the most
recent issue.
The sub heading is ‘Amy
Winehouse’. This is in white writing
in on gold background standing 0out
and appealing to the audience. The
golden colour applies royal
connotations adding a premium
quality to the heading. The fact
that most writing is in squares
following straight lines., and this is in
a circle makes it stand out like it’s
been stamped on the magazine. The
heading is also placed on top of the
Amy herself linking picture to
heading. The title also covers up the
centre of Amy Winehouse keeping
her from nudity. This gives a
‘revealed’ feel as if it’s an exclusive,
inviting the reader in.

5. The contents page main image is
located in the middle of the page with
all the information around it, like the
cover page. The image is edited to
emphasize the reds and blues, with the
white of the page adds a patriotic feel,
regularly used by NME.
The heading ‘NME this week’ is
white writing on a black
background, with the ‘NME’ in
it’s usual colour scheme of red
and white, having this colour
scheme makes it easier for the
audience to associate text or
front covers with their
magazine. ‘This week’ also tells
the audience that their will be
new news in the magazine and
also tells you that this
magazine has been running for
some period of time.
The band index follows the same colour
scheme of red, white and black, making
it fit into the page well. It runs down the
whole of the left side of the page
catching your eye as you scan the page
for information.
The advert at the bottom of
the page is in a completely
different colour scheme of
yellow and white. Which
makes it stand out as appose
to blending in with the rest of
the page.
The contents are listed
down the right hand side
of the page paralleling the
index being paralleled
down the left hand of the
page. The text is in simple
black, on white
background making it easy
to read so that you know
what features in the
magazine. The sub-
headings for the contents
are in a black background
to stand out also.
The sub-heading is also in plain
black writing on a white
background making it easy to
read. It also references the
picture so that if you do not know
the band in the picture the sub-
heading make sit more clear.

6. The main image is a
medium close up of Arctic
Monkeys lead singer Alex
Turner. The image slightly
overlaps the title linking
the word contents to the
image of Alex implying
that the content of the
magazine will revolve
around Alex Turner to an
extent.
The contents title is in thin black
style demonstrating the class and
quality of Q and also the smooth
elegant tones of Arctic monkeys
themselves. It’s in red white and
black in theme with the rest of Q.
The red colour gives connotations
of love and desire subconsciously
making the reader want to buy the
magazine.
The sub image is of two bands
fitting all four members in each
shot. These two pictures run
alongside the band index so that if
you don’t know who the band is
the picture offers some assistance.
The two pictures are also
somewhat smaller than the main
image showing the audience that
these are going to be smaller
stories.
The band index follows the same
color scheme with the titles all in
red making them stand out and
follow there own personal theme
with the numbering in black making
them stand out and giving them
there own theme also. The index
moves in and out of the images
giving it a last minute pieced
together creative effect.
The contents is in mainly white and black but
underlines the different categories by using bright
colors which draws the reader in. It is also minimalist
not intending on dragging on but getting straight to
the point as of to not loose the readers attention.

7. The title of the contents page Is in
white on plain black once again
giving an elegant stylish feel. White
on black also stands out significantly
drawing the readers attention. The
black and white also gives it a
newspaper feel.
The main image is unlike any of the
images I’ve explored on any
previous pages. The image is
integrated into the page making you
feel like the image is apart of the
magazine or that the magazine is
more real enticing the reader. Trent
Reznor in the photo is also wearing
all black as to fit in with the color
scheme making him blend in even
more.
The contents is the only writing on
the page coupled with the black
theme and white plain writing all
together gives the page a very
sophisticated tone. The writing also
runs down the left hand side of the
page, the side that catches your eye
first. The contents also follows the
shape of Trent never overlapping,
correlating the two together.
The sub heading overlaps on to
Trent as it is a quote by him showing
the link between them. The quote is
also about mental instability which
is implied by this being the only text
on the page that overlaps showing
the lack of stability on the page. It’s
also in red showing the danger in
what the quote is talking about.

8. The sub heading is in plain
black, sitting under the title
offering more context if the
title doesn’t offer enough
becoming the middle ground
between reading just the title
and reading the whole story.
The title is black on a
white background
making the text stand
out. The writing is also
the significantly the
biggest on the page
once again making it
stand out and draw in
the reader.
The main image is of all
four band members
stood in formation. Their
pale coloured clothes
blend in with the cream
background. The messy
hair and stubble and
messy clothes of the
band fit with the mucky
cream color of the
background giving a old
paper feel and also
‘don’t care’ rock feel.
The main text is in black text
on clear white making it easy
to read. The writing flows in
columns down the page like
a newspaper giving a
traditional feel. The plain
black and white is contrasted
by the bright blue text is
integrated into the text
acting as subheadings, this
contrast also breaks up the
text acting as a relief to the
reader as appose to simply
reading solid text . Adding a
modern feel to the
traditional page drawing both
types of audience in.

9. The main image is in
black and white
portraying a traditional
feel. It has the three
people in the image
looking up into the sky,
referencing the quote in
the tile on the other
side. The dark blacks
and greys of the three
people in the image
underline the rock
background of the three
stars.
The sub image is of a
vulture the fact it
overlaps with the title
links the two together
and also stands out as
it’s red on white writing.
The vulture is in red
which is a link to the
word vulture further
down the page. which is
highlighted in red. Also
the three people in the
picture are looking ij the
sky and the
The main text gets smaller
and smaller going down
the page as the content
get’s less important. The
writing follows the same
white, red and dark colors
that are common through
out MOJO. The line ‘Them
crooked Vultures’ is
highlighted in red,
conveying the danger
behind the word vultures
The title is white on black
background making it
stand out. The title
reference objects in the
sky and this is emphasized
further by the white
writing and it’s like to
clouds. The writing is as
big as the picture on the
other side. It’s in huge
letters like it’s being
shouted referencing when
it’s shouted in the quote.

10. The title is small
keeping it simple and
quick. The black on
white background
stands out well. The
style of the writing is
elegant and classy.
The sub image is small
out of the way in the
corner at the the of the
column leading a sub-
story. It doesn’t follow
the color scheme of the
rest of the page or
magazine so making it
stand out and drawing
the reader into the sub
column.
The main text is slightly bulky and a bit text heavy.
But looks very professional in neat columns, with
each subheading in bold. The back background of
the whole double page spread is in white which is
the most usual color in the magazine as s whole.
White comes with a pure, heavenly connotation.
The main image is of
Slash, slash is heavily in
black linking him to his
rock background. His
guitar and hair runs in
parallel with the portrait
of the page. The color
black has aspects of sin
which is opposite to the
purity of the white.
The year at the top right
hand side of the page
offers nothing to appeal
to the reader. But does
inform the reader what
year the magazines from
as Slash is an old
performer the issue
could be an old one.
They place this valuable
piece of information at
the top of the page as
this is where your eyes
move across first.