evaluation

2. 7 Questions
• The questions that must be addressed in the evaluation are:
• In what ways does your media product use, develop or challenge forms and
conventions of real media products?
• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and
why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing
this product?
• Looking back at your preliminary task, what do you feel you have learnt in
the progression from it to the full product?

3. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
You can see in my magazine where I have repeated
and adapted techniques in real magazines that exist in
the industry. My first example is the ‘free CD’
advertising that you often see in the top right corner
of the front cover. In my magazine I twisted this
popular convention by adding the words ‘free vinyl’, I
did this as it fitted my magazines modern vintage feel.
Another convention used in popular magazines that Is
reiterated in my magazine is the use of a pull quote
represent on a my double page spread, the format and
layout of my double page spread in general is a very
common style, with a picture on the left page a pull
quote at the top of the right with columns of writing
underneath. Applying popular conventions from
current magazines are affective because these are the
tried and tested most effective styles, twisting and
adapting these conventions helps you stand out and
directly apply to your target audience.

4. Other ways in which my media product challenges
popular conventions is the way my models chosen are
represented. The contrasting vibrant styles of these two
models represent a new sound of music, in a way that
increasingly music is half the sounds they produce and
half their image.
Another convention that I met in my
magazine is including a ‘this month in….’
opening to my contents page, this is a
popular convention and I included it as it a
formal way to fluently introduce my
contents page.

5. How does your media
product represent
particular social groups?
The intended social group for my magazine are middle
aged, middle class people as appose to the younger,
working class social group magazines such as NME aim to
meet. I fit this middle class social group by using the black
and white vintage feel, meeting a more sophisticated
taste. The ‘free vinyl’ advertisement and the quite,
relaxed style of music displayed both appeal to a more
mature audience. The fact that my magazine is monthly
issued and priced at £4.99, also makes the magazine more
suited to the middle class. The color scheme also appeals
to a finer taste, as appose to the common red white and
blue patriotic scheme I used white purple and blue. White
applies connotations of purity whilst purple royalty , both
colors meeting the middle classes appeal.

6. What kind of media institution might
distribute your media product and
why?
The media institution that would be ideal for distributing my
magazine would be time TimeInc. This institution is perfect
for my magazine because firstly it’s a distributor with
experience in reaching a higher market, shown by the
multiple shooting magazines and other magazines such as
Superyacht business and wallpaper, these magazines suit a
higher, more refined social group by the sophisticated
lifestyle they advertise. This distributor shows they have
strong experience in distributing music magazines as they
produce NME and Uncut, two consistent magazines in the
UK music magazine industry. As NME applies to a late teen
early twenty’s working class and Uncut applies to late 30’s
early 40’s celebrating 70’s rock music, I feel my magazine
could fit perfectly in-between the two, appealing partially
to both audiences.

7. Who would be the audience for your media
product?
I used multiple methods to attract my
determine my audience, magazine
research and analysis, my survey and
my video. My typical reader is mid
20’s. My reader is a majority women.
My reader is a fan of the fine things,
earns a living and can afford luxuries
on top of that. My reader appreciates
the delicate almost depressive, quiet,
subtle tones provided by rock and
indie alternative music.

8. How did you attract/address your
audience?
Here is how I appealed to my audience and then addressed them.
The color scheme I used suits a higher class group of people as
purple applies royalty connotations and white purity connotations,
the heavy concentration of purple in my magazine also suits the
female reader being a more feminine associated color, as female
readers are the majority gender reader of my magazine, I also
included a hint of blue to appeal to that minority male readership.
To other techniques convey the more sophisticated style of the
magazine, firstly the free vinyl advertised in the corner of my
magazine, also the black and white picture on the front cover and
in the double paged spread. The fact that the female on the front
cover is wearing a blazer shows her higher class but the her big
hair and extravagant eye liner shows her rebellious side, this
contrasts reaches out to the rebellious side in any formal,
responsible readers that a middle class up bringing would provide.
This rebellious side is shown in the picture in the contents page as
well with the band ‘Sahara Chills’ as one is very official and bland
and the other member is expressionistic and flamboyant once
again applying to the that rebellious side. The picture in the
double page spread of the artist relaxed tuning his guitar conveys
the subtle delicate indie music inside. I addresses my target
audience by referencing the indie/rock band Keiserchiefs in the
name for my magazine, this addresses my audience as it subtly
represents the style of music inside and Leeds where the and is
from and the home of my magazine.

9. What have you learnt about
technologies from the process of
constructing this product?
In the planning stage and the evaluation stage I used
mainly word and PowerPoint both of which I have used
before. However I did use Slideshare and BlogSpot,
two websites that I have never used before, slideshare
showed me the best way to share a PowerPoint on a
blog and BlogSpot showed me a useful platform on
where to share that PowerPoint. In the production stage
I used a DLC Camera and a tripod both of which I am
experienced with, however using these pieces of
technology for this purpose did show me how to
control a cast and take pictures to fit a audience. Two
massive pieces of technology I used in the production
of my magazine are Photoshop and InDesign. Although
I had basic knowledge of Photoshop, using this
application to edit all my photos in detail and produce
my cover page and context page provided me with a
extended knowledge of the application. However I had
extremely little knowledge of how to use InDesign and
the production stage of my magazine gave taught me
the basic knowledge of the the programme.

10. Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product?
Since the start of the project I have undergone tasks that have developed
multiple tasks. I have realized and appreciated the multitude of research that
has to be undergone before you develop a product. Research such as surveys,
analysis of current products and interviews, this research into the current
market gave me a wide spectrum of what type of product works in the market
I am aiming for. Making this magazine also showed the important techniques
in making a the front cover, contents page and double page spread of a
magazine. The research and production of my magazine showed me the
importance of tailoring my product towards the target audience and how to
use certain on conventions to meet these aspects.