This movement is designed to help minority groups become assimilated or accepted into society. The Civil Rights movement or Women’s Lib are examples. People in these movements ask: “Why do you treat us differently. We are the same as you”.
Rather than seeking assimilation, Pluralists seek acceptance without claiming to be the same as the majority. For example, the Gay Rights movement. Members of a pluralist movement say there are more than one way to live (plural). They might say, “Yes we are different. Why should you care?”
An intellectual leader is one whose words inspire others to act. They may or may not be actaal members of the movement but their speeches or books inspire others to take action. Examples would are Rachel Carlson, Karl Marx or Martin Luther King, Jr.
A charismatic leader has a magnetic personality. People are drawn to them. They can electrify a crowd. They are the “faces” on the news because they have celebrity status so they get the “sound-bites”. Examples are cult leaders, Adolph Hitler or Martin Luther King, Jr.
These leaders are less identifiable to the public. They work behind the scenes making decisions such as scheduling events, alerting the media, choosing a time and place for an action by the group, etc. They make the everyday kind of “nut and bolt” decisions important to the success of the movement.
These people are the true “diehards” of the movement. They are willing to devote their life to the cause. They will go to jail or even give their life to the cause. They eat, breath and sleep the movement.
Examples are people suicide bombers or people who blow up abortion clinics.
Most people who belong to a movement fit into this category. They support the cause but only to a point. They aren’t willing to break the law or give their life to the cause. They will donate money, subscribe to newsletters or go to a rally, so long as it is convenient and doesn’t interfere in their other interests.
These people support a movement because they see a way to advance their own lives in some way. A celebrity who supports a popular cause or someone who can financially benefit from a movement would belong to this category. For example, someone who builds windmills would support legislation to fund alternative sources of energy.
This is when social movements take matters into their own hands. They may take extreme measures such as destroying an abortion clinic, freeing animals from an experimental lab, boycotting a business that uses slave labor, etc.