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The Rise of Content Marketing Anoop Sahgal | Executive Marketing @anoop_sahgal © 2012 Adobe Systems Incorporated. All Rights Reserved.
Agenda  What is Content Marketing?  Examples of Brands Using Content Marketing  5 Tips and Takeaways To Leverage Content Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 2
Content marketing involves creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty. “Marketers can provide insight and help create brand advocates. “ © 2012 Adobe Systems Incorporated. All Rights Reserved. 3
 9 out of 10 organizations market with content marketing.  On average, B2B marketers employ eight different content marketing tactic to achieve their goals.  Marketers, on average, spend over a quarter of their marketing budget on content marketing Source: Content Marketing Institute © 2012 Adobe Systems Incorporated. All Rights Reserved. 4
Examples of Brands Using Content Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 5
© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
© 2012 Adobe Systems Incorporated. All Rights Reserved. 7
© 2012 Adobe Systems Incorporated. All Rights Reserved. 8
© 2012 Adobe Systems Incorporated. All Rights Reserved. 9
© 2012 Adobe Systems Incorporated. All Rights Reserved. 10
© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
Top Trending Theme on CMO.com © 2012 Adobe Systems Incorporated. All Rights Reserved. 12
5 Tips and Takeaways To Leverage Content Marketing “Marketers can provide insight and help create brand advocates. “ © 2012 Adobe Systems Incorporated. All Rights Reserved. 13
5 Tips and Takeaways To Leverage Content Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 14
Impact Across The Organization © 2012 Adobe Systems Incorporated. All Rights Reserved. 15
Sign up for the newsletter ”’ Anoop Sahgal asahgal@adobe.com @anoop_sahgal © 2012 Adobe Systems Incorporated. All Rights Reserved.

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The Rise of Content Marketing

  • 1. The Rise of Content Marketing Anoop Sahgal | Executive Marketing @anoop_sahgal © 2012 Adobe Systems Incorporated. All Rights Reserved.
  • 2. Agenda  What is Content Marketing?  Examples of Brands Using Content Marketing  5 Tips and Takeaways To Leverage Content Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 2
  • 3. Content marketing involves creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty. “Marketers can provide insight and help create brand advocates. “ © 2012 Adobe Systems Incorporated. All Rights Reserved. 3
  • 4. 9 out of 10 organizations market with content marketing.  On average, B2B marketers employ eight different content marketing tactic to achieve their goals.  Marketers, on average, spend over a quarter of their marketing budget on content marketing Source: Content Marketing Institute © 2012 Adobe Systems Incorporated. All Rights Reserved. 4
  • 5. Examples of Brands Using Content Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 5
  • 6. © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • 7. © 2012 Adobe Systems Incorporated. All Rights Reserved. 7
  • 8. © 2012 Adobe Systems Incorporated. All Rights Reserved. 8
  • 9. © 2012 Adobe Systems Incorporated. All Rights Reserved. 9
  • 10. © 2012 Adobe Systems Incorporated. All Rights Reserved. 10
  • 11. © 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  • 12. Top Trending Theme on CMO.com © 2012 Adobe Systems Incorporated. All Rights Reserved. 12
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